What users are saying about
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Top Rated
699 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
7 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Bitochon Sales CRM Portal

It is really suitable in case of enterprise sales as it helps reduce wastage and makes the process lean, it emulates the quality of the prerequisites of an ideal CRM and does it really well, it also helps in reducing the extent of work for the entire sales channel, easy to integrate with other dashboard panels, not ideal for a highly data based model as duplicacy is a big factor.
Prashant Choudhary | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Bitochon Sales CRM Portal
WYSIWYG email editor
ActiveCampaign
8.0
Bitochon Sales CRM Portal
Dynamic content
ActiveCampaign
8.6
Bitochon Sales CRM Portal
Ability to test dynamic content
ActiveCampaign
8.1
Bitochon Sales CRM Portal
Landing pages
ActiveCampaign
7.2
Bitochon Sales CRM Portal
A/B testing
ActiveCampaign
8.7
Bitochon Sales CRM Portal
Mobile optimization
ActiveCampaign
8.4
Bitochon Sales CRM Portal
Email deliverability reporting
ActiveCampaign
9.0
Bitochon Sales CRM Portal
List management
ActiveCampaign
8.9
Bitochon Sales CRM Portal
Triggered drip sequences
ActiveCampaign
9.3
Bitochon Sales CRM Portal

Lead Management

ActiveCampaign
8.5
Bitochon Sales CRM Portal
Lead nurturing
ActiveCampaign
8.8
Bitochon Sales CRM Portal
Lead scoring and grading
ActiveCampaign
8.3
Bitochon Sales CRM Portal
Data quality management
ActiveCampaign
8.4
Bitochon Sales CRM Portal
Automated sales alerts and tasks
ActiveCampaign
8.6
Bitochon Sales CRM Portal

Campaign Management

ActiveCampaign
8.3
Bitochon Sales CRM Portal
Calendaring
ActiveCampaign
8.0
Bitochon Sales CRM Portal
Event/webinar marketing
ActiveCampaign
8.6
Bitochon Sales CRM Portal

Social Media Marketing

ActiveCampaign
8.6
Bitochon Sales CRM Portal
Social sharing and campaigns
ActiveCampaign
8.7
Bitochon Sales CRM Portal
Social profile integration
ActiveCampaign
8.5
Bitochon Sales CRM Portal

Reporting & Analytics

ActiveCampaign
8.6
Bitochon Sales CRM Portal
Dashboards
ActiveCampaign
8.7
Bitochon Sales CRM Portal
Standard reports
ActiveCampaign
8.6
Bitochon Sales CRM Portal
Custom reports
ActiveCampaign
8.5
Bitochon Sales CRM Portal

Platform & Infrastructure

ActiveCampaign
8.8
Bitochon Sales CRM Portal
API
ActiveCampaign
8.9
Bitochon Sales CRM Portal
Role-based workflow & approvals
ActiveCampaign
8.5
Bitochon Sales CRM Portal
Customizability
ActiveCampaign
8.7
Bitochon Sales CRM Portal
Integration with Salesforce.com
ActiveCampaign
8.8
Bitochon Sales CRM Portal
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Bitochon Sales CRM Portal
Integration with SugarCRM
ActiveCampaign
8.8
Bitochon Sales CRM Portal

Sales Force Automation

ActiveCampaign
Bitochon Sales CRM Portal
8.9
Customer data management / contact management
ActiveCampaign
Bitochon Sales CRM Portal
10.0
Workflow management
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Territory management
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Opportunity management
ActiveCampaign
Bitochon Sales CRM Portal
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Bitochon Sales CRM Portal
8.0
Contract management
ActiveCampaign
Bitochon Sales CRM Portal
8.0
Quote & order management
ActiveCampaign
Bitochon Sales CRM Portal
8.0
Interaction tracking
ActiveCampaign
Bitochon Sales CRM Portal
10.0
Channel / partner relationship management
ActiveCampaign
Bitochon Sales CRM Portal
8.0

Customer Service & Support

ActiveCampaign
Bitochon Sales CRM Portal
9.0
Case management
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Call center management
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Help desk management
ActiveCampaign
Bitochon Sales CRM Portal
9.0

Marketing Automation

ActiveCampaign
Bitochon Sales CRM Portal
9.0
Lead management
ActiveCampaign
Bitochon Sales CRM Portal
10.0
Email marketing
ActiveCampaign
Bitochon Sales CRM Portal
8.0

CRM Project Management

ActiveCampaign
Bitochon Sales CRM Portal
9.3
Task management
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Billing and invoicing management
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Reporting
ActiveCampaign
Bitochon Sales CRM Portal
10.0

CRM Reporting & Analytics

ActiveCampaign
Bitochon Sales CRM Portal
9.0
Forecasting
ActiveCampaign
Bitochon Sales CRM Portal
8.0
Pipeline visualization
ActiveCampaign
Bitochon Sales CRM Portal
10.0
Customizable reports
ActiveCampaign
Bitochon Sales CRM Portal
9.0

Customization

ActiveCampaign
Bitochon Sales CRM Portal
8.8
Custom fields
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Custom objects
ActiveCampaign
Bitochon Sales CRM Portal
8.0
Scripting environment
ActiveCampaign
Bitochon Sales CRM Portal
9.0
API for custom integration
ActiveCampaign
Bitochon Sales CRM Portal
9.0

Security

ActiveCampaign
Bitochon Sales CRM Portal
9.0
Single sign-on capability
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Role-based user permissions
ActiveCampaign
Bitochon Sales CRM Portal
9.0

Social CRM

ActiveCampaign
Bitochon Sales CRM Portal
8.5
Social data
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Social engagement
ActiveCampaign
Bitochon Sales CRM Portal
8.0

Integrations with 3rd-party Software

ActiveCampaign
Bitochon Sales CRM Portal
9.0
Marketing automation
ActiveCampaign
Bitochon Sales CRM Portal
9.0
Compensation management
ActiveCampaign
Bitochon Sales CRM Portal
9.0

Platform

ActiveCampaign
Bitochon Sales CRM Portal
10.0
Mobile access
ActiveCampaign
Bitochon Sales CRM Portal
10.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Bitochon Sales CRM Portal

  • Manage Leads, Client Conversions, Touch up points and all other order data.
  • Integration with other platforms such as Vinculum etc provides ease of work.
  • Ease of Analysis of performance and matching of targets.
Prashant Choudhary | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Bitochon Sales CRM Portal

  • Has a bit of redundancy and data duplicity problems, different employees can make duplicate entries for same clients
  • Sometimes non-responsive glitches appear
  • Different users see different data for same clients sometimes
Prashant Choudhary | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Bitochon Sales CRM Portal

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Bitochon Sales CRM Portal

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Bitochon Sales CRM Portal

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Bitochon Sales CRM Portal

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Bitochon Sales CRM Portal

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Bitochon Sales CRM Portal

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Bitochon Sales CRM Portal

Bitochon stacks up almost equally with zoho in most of the applications and functions for the sales team although zoho has better dashboard management and ease of analytics as compared to bitochon but bitochon stacks up easily as the better one in terms of api integration and ease of operation.
Prashant Choudhary | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Bitochon Sales CRM Portal

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Bitochon Sales CRM Portal

  • Has really improved the productivity of the entire sales channel and operations team
  • Ease for accounts and other software integration
  • Improves overall interconnectivity of all departments
Prashant Choudhary | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Bitochon Sales CRM Portal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Bitochon Sales CRM Portal Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Bitochon Sales CRM Portal
7.0

Likelihood to Renew

ActiveCampaign
9.0
Bitochon Sales CRM Portal

Usability

ActiveCampaign
8.2
Bitochon Sales CRM Portal

Reliability and Availability

ActiveCampaign
9.1
Bitochon Sales CRM Portal

Performance

ActiveCampaign
8.6
Bitochon Sales CRM Portal

Support Rating

ActiveCampaign
6.5
Bitochon Sales CRM Portal

In-Person Training

ActiveCampaign
7.3
Bitochon Sales CRM Portal

Implementation Rating

ActiveCampaign
8.5
Bitochon Sales CRM Portal

Scalability

ActiveCampaign
8.8
Bitochon Sales CRM Portal

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