ActiveCampaign vs. Bloomreach Commerce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
Bloomreach Commerce Experience Cloud
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:N/A
Pricing
ActiveCampaignBloomreach Commerce Experience Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignBloomreach Commerce Experience Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsBloomreach pricing is quote-based.
More Pricing Information
Community Pulse
ActiveCampaignBloomreach Commerce Experience Cloud
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy …
Chose ActiveCampaign
At the end of the day it comes down to the fact that which platform matches most of your criteria, and for our scenario it was ActiveCampaign.
Bloomreach Commerce Experience Cloud
Chose Bloomreach Commerce Experience Cloud
Way better control over how data are tracked, stored and used. We have never met any limitations regarding our campaign creativity vs Bloomreach capabilities.
Chose Bloomreach Commerce Experience Cloud
Bloomreach Engagement insights you reveal. No other tools has this out of the box integration of analytics and campaings.
Top Pros
Top Cons
Features
ActiveCampaignBloomreach Commerce Experience Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
13% above category average
Bloomreach Commerce Experience Cloud
7.5
53 Ratings
4% below category average
WYSIWYG email editor9.4581 Ratings7.748 Ratings
Dynamic content9.1520 Ratings7.749 Ratings
Ability to test dynamic content8.8471 Ratings7.448 Ratings
Landing pages8.0338 Ratings6.722 Ratings
A/B testing9.1380 Ratings7.851 Ratings
Mobile optimization9.3526 Ratings7.341 Ratings
Email deliverability reporting7.3631 Ratings7.652 Ratings
List management9.6650 Ratings7.141 Ratings
Triggered drip sequences9.7574 Ratings8.135 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
Bloomreach Commerce Experience Cloud
7.4
40 Ratings
4% below category average
Lead nurturing automation9.2491 Ratings8.133 Ratings
Lead scoring and grading8.0359 Ratings6.933 Ratings
Data quality management9.2401 Ratings7.436 Ratings
Automated sales alerts and tasks9.2355 Ratings7.016 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
Bloomreach Commerce Experience Cloud
7.1
34 Ratings
7% below category average
Calendaring9.6295 Ratings7.132 Ratings
Event/webinar marketing9.5286 Ratings7.123 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
287 Ratings
23% above category average
Bloomreach Commerce Experience Cloud
7.2
29 Ratings
4% below category average
Social sharing and campaigns9.6254 Ratings7.526 Ratings
Social profile integration9.5250 Ratings6.816 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.3
627 Ratings
10% above category average
Bloomreach Commerce Experience Cloud
7.4
53 Ratings
1% below category average
Dashboards8.0597 Ratings7.553 Ratings
Standard reports8.0584 Ratings7.150 Ratings
Custom reports9.1377 Ratings7.550 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
Bloomreach Commerce Experience Cloud
7.6
80 Ratings
0% above category average
API9.6391 Ratings7.975 Ratings
Role-based workflow & approvals9.2267 Ratings6.936 Ratings
Customizability9.4420 Ratings7.543 Ratings
Integration with Salesforce.com9.392 Ratings7.25 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings7.34 Ratings
Integration with SugarCRM9.856 Ratings7.53 Ratings
Third-party software integrations7.520 Ratings7.425 Ratings
Best Alternatives
ActiveCampaignBloomreach Commerce Experience Cloud
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
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User Ratings
ActiveCampaignBloomreach Commerce Experience Cloud
Likelihood to Recommend
7.8
(676 ratings)
9.3
(144 ratings)
Likelihood to Renew
8.4
(25 ratings)
8.4
(7 ratings)
Usability
7.7
(38 ratings)
8.5
(54 ratings)
Availability
9.1
(5 ratings)
8.5
(14 ratings)
Performance
7.0
(5 ratings)
8.4
(13 ratings)
Support Rating
1.4
(41 ratings)
9.0
(107 ratings)
In-Person Training
9.1
(2 ratings)
7.8
(2 ratings)
Online Training
7.3
(1 ratings)
9.1
(2 ratings)
Implementation Rating
8.6
(14 ratings)
6.8
(4 ratings)
Configurability
6.4
(4 ratings)
8.2
(2 ratings)
Ease of integration
9.0
(4 ratings)
8.7
(2 ratings)
Product Scalability
1.5
(5 ratings)
8.2
(14 ratings)
Vendor post-sale
6.4
(4 ratings)
9.1
(2 ratings)
Vendor pre-sale
7.2
(4 ratings)
7.7
(2 ratings)
User Testimonials
ActiveCampaignBloomreach Commerce Experience Cloud
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Bloomreach
Bloomreach has great support. So when you feel a bit lost or stuck on a problem, there is always somebody to help you out with your problem. Not just in a chat, but also on zoom call where you can explain or show your problem. Also they always check if the problem is solved the other day and if everything is working as I need.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Bloomreach
When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.
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In-Person Training
ActiveCampaign
No answers on this topic
Bloomreach
The team was really helpful in explaining
Read full review
Online Training
ActiveCampaign
No answers on this topic
Bloomreach
It gives clear overview in each and every concepts
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Bloomreach
None it went smoothly
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Bloomreach
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and therefore remove the data when a customer request it.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history