ActiveCampaign vs. Dubsado

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.8 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Dubsado
Score 8.3 out of 10
N/A
Dubsado, from the company of the same name Burbank, is a small business technology management solution, providing contact and contract management, invoicing, and calendaring, in an all-in-one solution.
$35
Per Month [3 Users]
Pricing
ActiveCampaignDubsado
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
Monthly Plan
$35.00
Per Month [3 Users]
Yearly Plan
$350.00
Per Year [3 Users]
Offerings
Pricing Offerings
ActiveCampaignDubsado
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guidesFor Additional Users: 4-10 users $25.00 per month; 11-20 users $45.00 per month; 21-30 users $60.00 per month
More Pricing Information
Community Pulse
ActiveCampaignDubsado
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
I used to use ConvertKit but liked the customization ability of ActiveCampaign better. Also, ConvertKit limits on the size of your email list were smaller than ActiveCampaign and it was the best fit for me.
Chose ActiveCampaign
ActiveCampaign is the best of the best among other CRM and emails autoresponders because of its features like the visual workflow, triggers, opt-in page, landing page, customer service, user interface. It's very user-friendly. You can literally use it for the first time and the …
Chose ActiveCampaign
ActiveCampaign is easier to use, customize, and set up specifically for your business than most other platforms.
Chose ActiveCampaign
ActiveCampaign has better individual engagement and tracking ability as well as open rates compared to its competitors. The UI is also much simpler and much more preferred.
Chose ActiveCampaign
ActiveCampaign has far more capabilities that will help target customers based on their behavior.
Chose ActiveCampaign
I chose ActiveCampaign over other email marketing platforms because of their amazing segmentation and the options to build out intricate email sequencing using rules and actions.

I was also incredibly impressed with the CRM they've built to incorporate automation, tracking, and …
Chose ActiveCampaign
Mailchimp was very "clunky" and difficult to use. Things didn't make sense and it was hard to know where to go to find what I needed. They also recently changed their pricing model so the free version was fairly useless anyway which is what prompted my switch to AC.
Chose ActiveCampaign
I like ActiveCampaign for the ease of use, and price performance. It does allow me to manage multiple lists, tags, and segment tags. The only real down side of using it is that I can't use landing pages and other, more complex funnel components directly within the software.
Dubsado
Chose Dubsado
Dubsado is more customizable and with robust features. Also, the user interface is visually pleasing but definitely has steep learning curve. Once you get the hang of it, it’s very easy especially with other developers helping users create beautiful form, proposals with ease …
Chose Dubsado
I found HB to be too basic for my needs. It's a much easier setup for non techy people, but its not as customizable as Dubsado.
Chose Dubsado
Dubsado is more of an all in one, is affordable for small business and the usability far out weighs any other platform. The automation is reliable and I would never switch to another provider.
Chose Dubsado
I have tried a few alternatives
Honey Book - similar system, Dubsado has much better features in terms of customizing the estimates and allows to automate the sending of forms. I left Honey Book for Dubsado.
Clust Doc - not the same, but it does overlap in terms of automation …
Top Pros
Top Cons
Features
ActiveCampaignDubsado
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
9.0
665 Ratings
15% above category average
Dubsado
-
Ratings
WYSIWYG email editor9.6582 Ratings00 Ratings
Dynamic content9.2521 Ratings00 Ratings
Ability to test dynamic content8.8472 Ratings00 Ratings
Landing pages7.9339 Ratings00 Ratings
A/B testing9.4381 Ratings00 Ratings
Mobile optimization9.4527 Ratings00 Ratings
Email deliverability reporting7.0632 Ratings00 Ratings
List management9.7651 Ratings00 Ratings
Triggered drip sequences9.8574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
525 Ratings
7% above category average
Dubsado
-
Ratings
Lead nurturing automation9.4492 Ratings00 Ratings
Lead scoring and grading8.0360 Ratings00 Ratings
Data quality management9.4402 Ratings00 Ratings
Automated sales alerts and tasks9.4356 Ratings00 Ratings
Lead segmentation and distribution5.52 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
374 Ratings
24% above category average
Dubsado
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
Dubsado
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.6250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
628 Ratings
12% above category average
Dubsado
-
Ratings
Dashboards8.0598 Ratings00 Ratings
Standard reports8.0585 Ratings00 Ratings
Custom reports9.3377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
492 Ratings
20% above category average
Dubsado
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.4267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.592 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.621 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
9.0
9 Ratings
16% above category average
Customer data management / contact management00 Ratings8.88 Ratings
Workflow management00 Ratings9.49 Ratings
Opportunity management00 Ratings8.95 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.17 Ratings
Contract management00 Ratings9.69 Ratings
Quote & order management00 Ratings8.87 Ratings
Interaction tracking00 Ratings9.17 Ratings
Channel / partner relationship management00 Ratings8.03 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
8.2
3 Ratings
9% above category average
Case management00 Ratings7.23 Ratings
Call center management00 Ratings10.01 Ratings
Help desk management00 Ratings7.32 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
8.1
6 Ratings
7% above category average
Lead management00 Ratings8.16 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
7.6
9 Ratings
0% above category average
Task management00 Ratings6.78 Ratings
Billing and invoicing management00 Ratings8.49 Ratings
Reporting00 Ratings7.77 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
8.3
6 Ratings
9% above category average
Forecasting00 Ratings8.93 Ratings
Pipeline visualization00 Ratings8.46 Ratings
Customizable reports00 Ratings7.66 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
8.8
9 Ratings
15% above category average
Custom fields00 Ratings8.39 Ratings
Custom objects00 Ratings8.46 Ratings
Scripting environment00 Ratings9.92 Ratings
API for custom integration00 Ratings8.55 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
7.9
6 Ratings
5% below category average
Single sign-on capability00 Ratings7.83 Ratings
Role-based user permissions00 Ratings8.05 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
6.9
2 Ratings
5% below category average
Social data00 Ratings6.92 Ratings
Social engagement00 Ratings6.92 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
4.7
3 Ratings
41% below category average
Marketing automation00 Ratings5.53 Ratings
Compensation management00 Ratings4.02 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
Dubsado
6.9
2 Ratings
9% below category average
Mobile access00 Ratings6.92 Ratings
Best Alternatives
ActiveCampaignDubsado
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignDubsado
Likelihood to Recommend
7.6
(677 ratings)
9.4
(9 ratings)
Likelihood to Renew
8.5
(25 ratings)
8.0
(1 ratings)
Usability
7.8
(38 ratings)
8.9
(5 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.1
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
9.2
(5 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.2
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignDubsado
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Dubsado
If you are a small service-based business owner looking for a CRM to automate your customer journey then this is for you. This platform is very customizable and can be really powerful once you set it up fully. This is like putting puzzle pieces together. First you need to setup all the pieces like scheduler, lead capture form, proposal, packages, invoices, contract and then setup the workflow automation. It will be helpful if you map your process in a mind-mapping tool first so it’s easy to see on high level what you need accomplished. This platform is not suitable for big companies or SaaS industry because the tagging system is not robust.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Dubsado
  • Invoicing & expense reporting all in one place! I don't have to spend hours poring over my bank account transactions to find my biz expenses anymore!
  • The built-in call scheduler is awesome! I can create various appointment schedulers with multiple availabilities, and collect payments right up front, too!
  • Dubsado also has a sweet Client Portal where my clients can login and see all their activity with me at a glance.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Dubsado
  • the task list feature is very basic
  • the UI is a little clunky
  • more integrations with other software such as Clickup
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Dubsado
There are some similar programs out there that are offering ambassador accounts.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Dubsado
There is a learning curve to Dubsado, however, you can create a basic setup easily using the training videos provided by the platform
Read full review
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Dubsado
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Dubsado
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Dubsado
The support with Dubsado is outstanding! Always so helpful, prompt to answer and always understands the issue. It always feels like I have talking to an actual person behind the scenes
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Dubsado
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Dubsado
Dubsado is more customizable and with robust features. Also, the user interface is visually pleasing but definitely has steep learning curve. Once you get the hang of it, it’s very easy especially with other developers helping users create beautiful form, proposals with ease without needing to know how to code. HoneyBook is not available for people outside USA & Canada. I haven’t used 17hats for a very long time but the user interface is pretty much the same
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Dubsado
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Dubsado
  • Clients are excited to hire me because my onboarding process is so professional
  • Easy of use makes collecting payment from clients easy
  • Streamlined process allows me to charge more for my services
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time