What users are saying about
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Top Rated
298 Ratings
30 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
30 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Odoo

The software is really good for managing inputs and inventory as well as maintaining traceability. The "track picking moves" functionality lets you look into a specific lot or serial numbers and view all the product moves that occurred with that lot. However, some navigation is not intuitive. For example, if I click on an item in the BoM of an assembly, then click the back button to go back to the assembly, the site goes all the way back to the home screen. Some of these quirks mean that there is a learning curve for the software, but overall the tracking is very good.
Mitesh Bhalani | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Odoo
WYSIWYG email editor
ActiveCampaign
8.1
Odoo
Dynamic content
ActiveCampaign
8.3
Odoo
Ability to test dynamic content
ActiveCampaign
7.9
Odoo
Landing pages
ActiveCampaign
7.1
Odoo
A/B testing
ActiveCampaign
8.5
Odoo
Mobile optimization
ActiveCampaign
8.2
Odoo
Email deliverability reporting
ActiveCampaign
8.8
Odoo
List management
ActiveCampaign
8.6
Odoo
Triggered drip sequences
ActiveCampaign
9.4
Odoo

Lead Management

ActiveCampaign
7.8
Odoo
Lead nurturing
ActiveCampaign
7.7
Odoo
Lead scoring and grading
ActiveCampaign
7.8
Odoo
Data quality management
ActiveCampaign
7.2
Odoo
Automated sales alerts and tasks
ActiveCampaign
8.3
Odoo

Campaign Management

ActiveCampaign
7.9
Odoo
Calendaring
ActiveCampaign
7.1
Odoo
Event/webinar marketing
ActiveCampaign
8.7
Odoo

Social Media Marketing

ActiveCampaign
8.2
Odoo
Social sharing and campaigns
ActiveCampaign
8.8
Odoo
Social profile integration
ActiveCampaign
7.6
Odoo

Reporting & Analytics

ActiveCampaign
7.8
Odoo
8.7
Dashboards
ActiveCampaign
7.9
Odoo
9.2
Standard reports
ActiveCampaign
7.8
Odoo
9.2
Custom reports
ActiveCampaign
7.7
Odoo
7.7

Platform & Infrastructure

ActiveCampaign
8.2
Odoo
API
ActiveCampaign
8.8
Odoo
Role-based workflow & approvals
ActiveCampaign
7.9
Odoo
Customizability
ActiveCampaign
7.9
Odoo
Integration with Salesforce.com
ActiveCampaign
8.1
Odoo
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Odoo
Integration with SugarCRM
ActiveCampaign
8.2
Odoo

Payroll Management

ActiveCampaign
Odoo
7.1
Pay calculation
ActiveCampaign
Odoo
7.6
Benefit plan administration
ActiveCampaign
Odoo
6.0
Direct deposit files
ActiveCampaign
Odoo
6.9
Salary revision and increment management
ActiveCampaign
Odoo
7.3
Reimbursement management
ActiveCampaign
Odoo
7.8

Customization

ActiveCampaign
Odoo
8.4
API for custom integration
ActiveCampaign
Odoo
8.3
Plug-ins
ActiveCampaign
Odoo
8.5

Security

ActiveCampaign
Odoo
8.8
Single sign-on capability
ActiveCampaign
Odoo
8.4
Role-based user permissions
ActiveCampaign
Odoo
9.2

General Ledger and Configurable Accounting

ActiveCampaign
Odoo
8.6
Accounts payable
ActiveCampaign
Odoo
8.9
Accounts receivable
ActiveCampaign
Odoo
9.0
Global Financial Support
ActiveCampaign
Odoo
7.5
Primary and Secondary Ledgers
ActiveCampaign
Odoo
8.9
Intercompany Accounting
ActiveCampaign
Odoo
8.7
Localizations
ActiveCampaign
Odoo
7.6
Journals and Reconciliations
ActiveCampaign
Odoo
8.9
Enterprise Accounting
ActiveCampaign
Odoo
8.5
Configurable Accounting
ActiveCampaign
Odoo
8.9
Centralized Rules Framework
ActiveCampaign
Odoo
8.7
Standardized Processes
ActiveCampaign
Odoo
9.1

Inventory Management

ActiveCampaign
Odoo
8.5
Inventory tracking
ActiveCampaign
Odoo
8.9
Automatic reordering
ActiveCampaign
Odoo
7.7
Location management
ActiveCampaign
Odoo
8.8
Manufacturing module
ActiveCampaign
Odoo
8.6

Order Management

ActiveCampaign
Odoo
8.8
Pricing
ActiveCampaign
Odoo
9.2
Order entry
ActiveCampaign
Odoo
8.8
Credit card processing
ActiveCampaign
Odoo
8.6
Cost of goods sold
ActiveCampaign
Odoo
8.7
Order Orchestration
ActiveCampaign
Odoo
8.3
End-to-end order visibility
ActiveCampaign
Odoo
9.1
Order exception Resolution
ActiveCampaign
Odoo
8.9

Subledger and Financial Process

ActiveCampaign
Odoo
8.6
Automated Invoice Processing
ActiveCampaign
Odoo
9.0
Shared Services Payments
ActiveCampaign
Odoo
8.9
Billings Management
ActiveCampaign
Odoo
8.9
Customer Receipt Applications
ActiveCampaign
Odoo
8.4
Customer Collections
ActiveCampaign
Odoo
8.9
Revenue Recognition
ActiveCampaign
Odoo
8.8
Cash Management
ActiveCampaign
Odoo
7.2
Asset Management
ActiveCampaign
Odoo
8.3
Travel & Expense Management
ActiveCampaign
Odoo
7.4
Budgetary Control & Encumbrance Accounting
ActiveCampaign
Odoo
8.9
Period Close
ActiveCampaign
Odoo
8.9
Transactions Tax
ActiveCampaign
Odoo
9.2
Subledger Reconciliations
ActiveCampaign
Odoo
8.9
3rd Party Accounting Systems
ActiveCampaign
Odoo
8.7

Project Financial Management

ActiveCampaign
Odoo
7.7
Budgeting and Forecasting
ActiveCampaign
Odoo
7.9
Project Costing
ActiveCampaign
Odoo
8.6
Cost Capture
ActiveCampaign
Odoo
7.8
Capital Project Management
ActiveCampaign
Odoo
7.6
Customer Invoicing
ActiveCampaign
Odoo
8.6
Customer Contract Compliance
ActiveCampaign
Odoo
8.1
Project Revenue Recognition
ActiveCampaign
Odoo
7.9
Project Financial Performance Analysis
ActiveCampaign
Odoo
8.0
Project Financials Dashboard
ActiveCampaign
Odoo
7.7
Real-time Financial Reporting
ActiveCampaign
Odoo
7.8
Embedded Business Intelligence
ActiveCampaign
Odoo
6.1
Project Planning Collaboration
ActiveCampaign
Odoo
6.1

Project Execution Management

ActiveCampaign
Odoo
8.1
Project Planning and Scheduling
ActiveCampaign
Odoo
9.1
Project Manager Dashboard
ActiveCampaign
Odoo
9.1
Resource Manager Dashboard
ActiveCampaign
Odoo
9.0
Task Insight for Project Managers
ActiveCampaign
Odoo
8.9
Project Manager Mobile Functionality
ActiveCampaign
Odoo
8.7
Team Member Task Collaboration
ActiveCampaign
Odoo
8.7
Team Member Mobile Functionality
ActiveCampaign
Odoo
8.7
Project Candidate Search
ActiveCampaign
Odoo
7.4
Project Candidate Comparison and Analysis
ActiveCampaign
Odoo
7.4
Defineable Resource Pools
ActiveCampaign
Odoo
6.9
Defineable Resource Pools
ActiveCampaign
Odoo
6.7
Talent Profiles
ActiveCampaign
Odoo
7.2
Real-Time Project Reporting
ActiveCampaign
Odoo
7.4
Absence Management
ActiveCampaign
Odoo
8.2
Product Lifecycle Management
ActiveCampaign
Odoo
8.3

Grants Management

ActiveCampaign
Odoo
7.4
Award Lifecycle Management
ActiveCampaign
Odoo
7.4
Spending Control
ActiveCampaign
Odoo
7.0
Indirect Cost Management
ActiveCampaign
Odoo
7.4
Billing
ActiveCampaign
Odoo
7.8

Procurement

ActiveCampaign
Odoo
8.2
Sourcing Team Collaboration
ActiveCampaign
Odoo
8.3
Sourcing Analysis
ActiveCampaign
Odoo
7.8
Bids Analyzed and Compared
ActiveCampaign
Odoo
7.5
Catalog Shopping E-Commerce for Employees
ActiveCampaign
Odoo
8.3
Contract Authoring
ActiveCampaign
Odoo
8.4
Contract Compliance Management
ActiveCampaign
Odoo
8.4
Contract History
ActiveCampaign
Odoo
8.4
Contract Renewal Automation
ActiveCampaign
Odoo
7.9
Contract Repository
ActiveCampaign
Odoo
8.5
Contract Standardization and Enforcement
ActiveCampaign
Odoo
8.3
Electronic Signatures
ActiveCampaign
Odoo
8.1
Invoice Automated Matching
ActiveCampaign
Odoo
8.5
Purchasing Risk and Compliance Management
ActiveCampaign
Odoo
8.5
Requisitions-to-Purchase Orders Integrated
ActiveCampaign
Odoo
8.4
Spend Compliance Management
ActiveCampaign
Odoo
7.9
Supplier Assessment
ActiveCampaign
Odoo
8.4
Supplier Communication and Collaboration
ActiveCampaign
Odoo
8.4
Supplier Management
ActiveCampaign
Odoo
7.9
Supplier Portal
ActiveCampaign
Odoo
8.4

Risk Management

ActiveCampaign
Odoo
9.5
Risk Repository
ActiveCampaign
Odoo
9.8
Control Management
ActiveCampaign
Odoo
9.8
Control Mapping
ActiveCampaign
Odoo
8.8
Control Efficiency Assessments
ActiveCampaign
Odoo
8.8
Automated Control Assessments
ActiveCampaign
Odoo
9.8
Assessment Capture
ActiveCampaign
Odoo
8.8
Issue Detection
ActiveCampaign
Odoo
9.8
Automatic Notification
ActiveCampaign
Odoo
9.9
Remediation and Certification
ActiveCampaign
Odoo
9.8

Logistics

ActiveCampaign
Odoo
6.4
Transportation Planning and Optimization
ActiveCampaign
Odoo
6.0
Transportation Sourcing Management
ActiveCampaign
Odoo
6.1
Transportation Process Integration
ActiveCampaign
Odoo
6.0
Transportation Execution Management
ActiveCampaign
Odoo
6.0
Freight Payment Automation
ActiveCampaign
Odoo
6.0
Trade Management
ActiveCampaign
Odoo
6.0
Trade Regulatory Compliance Management
ActiveCampaign
Odoo
5.0
Customs Entry Management
ActiveCampaign
Odoo
7.0
Customs Document Management
ActiveCampaign
Odoo
7.0
Customs Document Collaboration
ActiveCampaign
Odoo
7.0
Fulfillment Management
ActiveCampaign
Odoo
6.8
Inventory Visibility
ActiveCampaign
Odoo
7.2
Warehouse Workforce Management
ActiveCampaign
Odoo
7.2

Manufacturing

ActiveCampaign
Odoo
8.2
Production Process Design
ActiveCampaign
Odoo
7.7
Supply Chain Business Flows
ActiveCampaign
Odoo
8.6
Production Management
ActiveCampaign
Odoo
8.0
Contracted Manufacturing Management
ActiveCampaign
Odoo
7.6
Configuration Management
ActiveCampaign
Odoo
8.6
Work Definition
ActiveCampaign
Odoo
8.0
Work Execution
ActiveCampaign
Odoo
8.5
Advanced Fulfillment
ActiveCampaign
Odoo
8.0
Manufacturing Costs
ActiveCampaign
Odoo
8.6

Supply Chain

ActiveCampaign
Odoo
8.5
Forecasting
ActiveCampaign
Odoo
8.5
Inventory Planning
ActiveCampaign
Odoo
8.5
Multi-tier Supply Chain Planning
ActiveCampaign
Odoo
8.5
Performance Monitoring
ActiveCampaign
Odoo
8.5

Product Lifecycle Management

ActiveCampaign
Odoo
7.6
Ideation Management
ActiveCampaign
Odoo
7.0
Requirements Management
ActiveCampaign
Odoo
7.1
Proposal Management
ActiveCampaign
Odoo
7.5
Innovation Portfolio Management
ActiveCampaign
Odoo
7.0
Product Master Data Management
ActiveCampaign
Odoo
7.5
Vendor Portal
ActiveCampaign
Odoo
8.4
Project Portfolio Management
ActiveCampaign
Odoo
8.4

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Odoo

  • Keeping a detailed record of all staff.
  • The application can be extended with modules.
  • Simple and intuitive.
  • Simple implementation
  • Relatively inexpensive.
Marouane Tohme | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Odoo

  • Community version is sometimes hard to maintain, needs some on-premise knowledge (IT) or having business with an Odoo partner that is sometimes expensive and unreliable.
  • Enterprise version is as expensive as other ERP in the market.
  • Reporting is horrible, not a lot of possibility to integrate seamlessly with a third party BI platform.
David MacDonald | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Odoo

While comparing Direkto with the Odoo, I'd say, only consideration of the UI is enough to see the vital advantage of the latter. Moreover, the specific functions are way [more] easily searchable through the Odoo than in Direkto.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Odoo

  • Easy tracking of customers from prospects to sales.
  • Easy repeat orders customer follow-ups. All historical transactions and communications in one place.
Franz Josef Bautista | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Odoo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$20*

* per app/ per user/ per month

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Odoo
8.6

Likelihood to Renew

ActiveCampaign
9.1
Odoo

Usability

ActiveCampaign
8.2
Odoo

Reliability and Availability

ActiveCampaign
9.4
Odoo

Performance

ActiveCampaign
8.1
Odoo

Support Rating

ActiveCampaign
8.9
Odoo

Implementation Rating

ActiveCampaign
7.4
Odoo

Scalability

ActiveCampaign
9.4
Odoo

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