What users are saying about
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Top Rated
696 Ratings
52 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
52 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Odoo

Odoo is good for different departments but I find it extremely helpful when running the costs of the quarter from a Sales and Marketing perspective and managing the budget to ensure we stay within our means. Everything is well detailed, and the support from the team is good so when we are creating reports to check spend, they are able to build customised reports and dashboards for us and allow us to simply tweak them. It is less appropriate when we require something drastic changed, as although they can build customised items for us, they are quite limited in what criteria can be added.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Odoo
WYSIWYG email editor
ActiveCampaign
8.0
Odoo
Dynamic content
ActiveCampaign
8.6
Odoo
Ability to test dynamic content
ActiveCampaign
8.1
Odoo
Landing pages
ActiveCampaign
7.2
Odoo
A/B testing
ActiveCampaign
8.7
Odoo
Mobile optimization
ActiveCampaign
8.3
Odoo
Email deliverability reporting
ActiveCampaign
9.0
Odoo
List management
ActiveCampaign
8.9
Odoo
Triggered drip sequences
ActiveCampaign
9.3
Odoo

Lead Management

ActiveCampaign
8.5
Odoo
Lead nurturing
ActiveCampaign
8.8
Odoo
Lead scoring and grading
ActiveCampaign
8.3
Odoo
Data quality management
ActiveCampaign
8.4
Odoo
Automated sales alerts and tasks
ActiveCampaign
8.6
Odoo

Campaign Management

ActiveCampaign
8.3
Odoo
Calendaring
ActiveCampaign
8.0
Odoo
Event/webinar marketing
ActiveCampaign
8.6
Odoo

Social Media Marketing

ActiveCampaign
8.6
Odoo
Social sharing and campaigns
ActiveCampaign
8.7
Odoo
Social profile integration
ActiveCampaign
8.5
Odoo

Reporting & Analytics

ActiveCampaign
8.6
Odoo
7.6
Dashboards
ActiveCampaign
8.7
Odoo
7.7
Standard reports
ActiveCampaign
8.6
Odoo
8.0
Custom reports
ActiveCampaign
8.5
Odoo
7.2

Platform & Infrastructure

ActiveCampaign
8.8
Odoo
API
ActiveCampaign
8.9
Odoo
Role-based workflow & approvals
ActiveCampaign
8.5
Odoo
Customizability
ActiveCampaign
8.7
Odoo
Integration with Salesforce.com
ActiveCampaign
8.8
Odoo
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Odoo
Integration with SugarCRM
ActiveCampaign
8.8
Odoo

Payroll Management

ActiveCampaign
Odoo
8.6
Pay calculation
ActiveCampaign
Odoo
8.4
Benefit plan administration
ActiveCampaign
Odoo
8.3
Direct deposit files
ActiveCampaign
Odoo
8.3
Salary revision and increment management
ActiveCampaign
Odoo
8.9
Reimbursement management
ActiveCampaign
Odoo
9.0

Customization

ActiveCampaign
Odoo
8.3
API for custom integration
ActiveCampaign
Odoo
8.1
Plug-ins
ActiveCampaign
Odoo
8.4

Security

ActiveCampaign
Odoo
8.3
Single sign-on capability
ActiveCampaign
Odoo
8.0
Role-based user permissions
ActiveCampaign
Odoo
8.6

General Ledger and Configurable Accounting

ActiveCampaign
Odoo
8.3
Accounts payable
ActiveCampaign
Odoo
8.2
Accounts receivable
ActiveCampaign
Odoo
8.0
Global Financial Support
ActiveCampaign
Odoo
7.8
Primary and Secondary Ledgers
ActiveCampaign
Odoo
7.7
Intercompany Accounting
ActiveCampaign
Odoo
7.7
Localizations
ActiveCampaign
Odoo
8.2
Journals and Reconciliations
ActiveCampaign
Odoo
8.3
Enterprise Accounting
ActiveCampaign
Odoo
9.4
Configurable Accounting
ActiveCampaign
Odoo
8.2
Centralized Rules Framework
ActiveCampaign
Odoo
9.1
Standardized Processes
ActiveCampaign
Odoo
8.3

Inventory Management

ActiveCampaign
Odoo
8.4
Inventory tracking
ActiveCampaign
Odoo
8.0
Automatic reordering
ActiveCampaign
Odoo
8.3
Location management
ActiveCampaign
Odoo
8.6
Manufacturing module
ActiveCampaign
Odoo
8.6

Order Management

ActiveCampaign
Odoo
8.8
Pricing
ActiveCampaign
Odoo
8.8
Order entry
ActiveCampaign
Odoo
7.9
Credit card processing
ActiveCampaign
Odoo
9.1
Cost of goods sold
ActiveCampaign
Odoo
8.8
Order Orchestration
ActiveCampaign
Odoo
8.5
End-to-end order visibility
ActiveCampaign
Odoo
9.3
Order exception Resolution
ActiveCampaign
Odoo
9.1

Subledger and Financial Process

ActiveCampaign
Odoo
8.2
Automated Invoice Processing
ActiveCampaign
Odoo
8.2
Shared Services Payments
ActiveCampaign
Odoo
8.3
Billings Management
ActiveCampaign
Odoo
8.4
Customer Receipt Applications
ActiveCampaign
Odoo
7.9
Customer Collections
ActiveCampaign
Odoo
8.5
Revenue Recognition
ActiveCampaign
Odoo
8.5
Cash Management
ActiveCampaign
Odoo
7.6
Asset Management
ActiveCampaign
Odoo
8.1
Travel & Expense Management
ActiveCampaign
Odoo
8.5
Budgetary Control & Encumbrance Accounting
ActiveCampaign
Odoo
8.3
Period Close
ActiveCampaign
Odoo
8.3
Transactions Tax
ActiveCampaign
Odoo
8.0
Subledger Reconciliations
ActiveCampaign
Odoo
8.3
3rd Party Accounting Systems
ActiveCampaign
Odoo
7.6

Project Financial Management

ActiveCampaign
Odoo
8.3
Budgeting and Forecasting
ActiveCampaign
Odoo
8.5
Project Costing
ActiveCampaign
Odoo
8.9
Cost Capture
ActiveCampaign
Odoo
8.0
Capital Project Management
ActiveCampaign
Odoo
8.9
Customer Invoicing
ActiveCampaign
Odoo
8.5
Customer Contract Compliance
ActiveCampaign
Odoo
8.5
Project Revenue Recognition
ActiveCampaign
Odoo
8.0
Project Financial Performance Analysis
ActiveCampaign
Odoo
7.5
Project Financials Dashboard
ActiveCampaign
Odoo
8.3
Real-time Financial Reporting
ActiveCampaign
Odoo
8.0
Embedded Business Intelligence
ActiveCampaign
Odoo
8.3
Project Planning Collaboration
ActiveCampaign
Odoo
7.8

Project Execution Management

ActiveCampaign
Odoo
8.1
Project Planning and Scheduling
ActiveCampaign
Odoo
8.7
Project Manager Dashboard
ActiveCampaign
Odoo
8.7
Resource Manager Dashboard
ActiveCampaign
Odoo
8.3
Task Insight for Project Managers
ActiveCampaign
Odoo
9.1
Project Manager Mobile Functionality
ActiveCampaign
Odoo
8.3
Team Member Task Collaboration
ActiveCampaign
Odoo
7.0
Team Member Mobile Functionality
ActiveCampaign
Odoo
7.6
Project Candidate Search
ActiveCampaign
Odoo
8.1
Project Candidate Comparison and Analysis
ActiveCampaign
Odoo
8.1
Defineable Resource Pools
ActiveCampaign
Odoo
7.2
Defineable Resource Pools
ActiveCampaign
Odoo
8.3
Talent Profiles
ActiveCampaign
Odoo
7.3
Real-Time Project Reporting
ActiveCampaign
Odoo
8.5
Absence Management
ActiveCampaign
Odoo
7.9
Product Lifecycle Management
ActiveCampaign
Odoo
8.6

Grants Management

ActiveCampaign
Odoo
7.7
Award Lifecycle Management
ActiveCampaign
Odoo
8.1
Spending Control
ActiveCampaign
Odoo
7.5
Indirect Cost Management
ActiveCampaign
Odoo
7.7
Billing
ActiveCampaign
Odoo
7.5

Procurement

ActiveCampaign
Odoo
7.9
Sourcing Team Collaboration
ActiveCampaign
Odoo
7.8
Sourcing Analysis
ActiveCampaign
Odoo
8.1
Bids Analyzed and Compared
ActiveCampaign
Odoo
7.5
Catalog Shopping E-Commerce for Employees
ActiveCampaign
Odoo
7.5
Contract Authoring
ActiveCampaign
Odoo
7.5
Contract Compliance Management
ActiveCampaign
Odoo
7.9
Contract History
ActiveCampaign
Odoo
7.9
Contract Renewal Automation
ActiveCampaign
Odoo
8.1
Contract Repository
ActiveCampaign
Odoo
7.9
Contract Standardization and Enforcement
ActiveCampaign
Odoo
8.6
Electronic Signatures
ActiveCampaign
Odoo
7.7
Invoice Automated Matching
ActiveCampaign
Odoo
7.9
Purchasing Risk and Compliance Management
ActiveCampaign
Odoo
7.5
Requisitions-to-Purchase Orders Integrated
ActiveCampaign
Odoo
8.2
Spend Compliance Management
ActiveCampaign
Odoo
7.7
Supplier Assessment
ActiveCampaign
Odoo
8.2
Supplier Communication and Collaboration
ActiveCampaign
Odoo
8.2
Supplier Management
ActiveCampaign
Odoo
8.5
Supplier Portal
ActiveCampaign
Odoo
8.2

Risk Management

ActiveCampaign
Odoo
8.1
Risk Repository
ActiveCampaign
Odoo
7.9
Control Management
ActiveCampaign
Odoo
7.9
Control Mapping
ActiveCampaign
Odoo
8.2
Control Efficiency Assessments
ActiveCampaign
Odoo
7.8
Automated Control Assessments
ActiveCampaign
Odoo
8.8
Assessment Capture
ActiveCampaign
Odoo
7.8
Issue Detection
ActiveCampaign
Odoo
8.3
Automatic Notification
ActiveCampaign
Odoo
7.9
Remediation and Certification
ActiveCampaign
Odoo
7.9

Logistics

ActiveCampaign
Odoo
8.2
Transportation Planning and Optimization
ActiveCampaign
Odoo
8.2
Transportation Sourcing Management
ActiveCampaign
Odoo
8.2
Transportation Process Integration
ActiveCampaign
Odoo
8.8
Transportation Execution Management
ActiveCampaign
Odoo
7.8
Freight Payment Automation
ActiveCampaign
Odoo
8.5
Trade Management
ActiveCampaign
Odoo
8.5
Trade Regulatory Compliance Management
ActiveCampaign
Odoo
7.7
Customs Entry Management
ActiveCampaign
Odoo
7.9
Customs Document Management
ActiveCampaign
Odoo
8.4
Customs Document Collaboration
ActiveCampaign
Odoo
8.4
Fulfillment Management
ActiveCampaign
Odoo
7.5
Inventory Visibility
ActiveCampaign
Odoo
8.4
Warehouse Workforce Management
ActiveCampaign
Odoo
7.9

Manufacturing

ActiveCampaign
Odoo
8.4
Production Process Design
ActiveCampaign
Odoo
8.0
Supply Chain Business Flows
ActiveCampaign
Odoo
7.9
Production Management
ActiveCampaign
Odoo
8.4
Contracted Manufacturing Management
ActiveCampaign
Odoo
8.7
Configuration Management
ActiveCampaign
Odoo
8.6
Work Definition
ActiveCampaign
Odoo
8.1
Work Execution
ActiveCampaign
Odoo
8.2
Advanced Fulfillment
ActiveCampaign
Odoo
8.8
Manufacturing Costs
ActiveCampaign
Odoo
9.0

Supply Chain

ActiveCampaign
Odoo
8.4
Forecasting
ActiveCampaign
Odoo
8.6
Inventory Planning
ActiveCampaign
Odoo
8.6
Multi-tier Supply Chain Planning
ActiveCampaign
Odoo
8.6
Performance Monitoring
ActiveCampaign
Odoo
7.9

Product Lifecycle Management

ActiveCampaign
Odoo
7.7
Ideation Management
ActiveCampaign
Odoo
7.2
Requirements Management
ActiveCampaign
Odoo
7.5
Proposal Management
ActiveCampaign
Odoo
7.7
Innovation Portfolio Management
ActiveCampaign
Odoo
7.9
Product Master Data Management
ActiveCampaign
Odoo
7.7
Vendor Portal
ActiveCampaign
Odoo
8.2
Project Portfolio Management
ActiveCampaign
Odoo
7.9

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Odoo

  • Possibility to customize the fields and some workflows is rather simple and a lot of tutorials are available on the internet.
  • The community version is free as are most modules and some paying modules developped for specific purposes are available in the marketplace.
  • It is easy to configure products with accounting, everything is smooth.
David MacDonald | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Odoo

  • Some of the 'landing pages' in the system are not user actionable/changeable. For instance, setting the pipeline of the sales, which appears for every salesmen user, even if there is no need for him/her to set it. It can't be turned off.
  • Being open source software, Odoo should be more easily tweakable. However, it is difficult to find the proper information for the developers about how to do it. The is a lot of information but not in a well-organized way.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Odoo

Odoo 6.8
Based on 5 answers
I would give it an average rating despite being easy to use, but the user interface is very poor and not intuitive at all which makes the whole experience not that good. Also, the system is not mobile friendly at all which is annoying if you want to check something on the go.
Amr Saad | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Odoo

Odoo 5.5
Based on 4 answers
Contacting support with Odoo is still slow and it takes time for support tickets to go to solved status. It requires doing all a research together with support for a complete migration or large modification, it is necessary to have deep knowledge about IT to make any modification on any pre-defined module.
Diego Gamez | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Odoo

I selected Odoo because it is all in the cloud online and it is very easy to conect from everywhere, but then it did nos suit what we wanted in other fields and the service was poor,so we deceided to cancel the contract, but never get our money back since november 2020.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Odoo

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Odoo

  • Streamlined the process of requesting/approving leaves.
  • Provided a centralized place for all employee payslips.
  • Increased Finance team's efficiency while carrying out salary payment tasks.
Ahmed Anwar Nasr | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Odoo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$20

Odoo Editions & Modules

Edition
Basic$3,060.001
Standard$5,950.001
Pro$21,250.001
  1. per year
Additional Pricing Details
New customers get a discount on the initial number of users purchased. ($20.00 USD instead of $24.00 USD).

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Odoo
6.9

Likelihood to Renew

ActiveCampaign
9.0
Odoo

Usability

ActiveCampaign
8.2
Odoo
6.8

Reliability and Availability

ActiveCampaign
9.1
Odoo

Performance

ActiveCampaign
8.6
Odoo

Support Rating

ActiveCampaign
6.5
Odoo
5.5

In-Person Training

ActiveCampaign
7.3
Odoo

Implementation Rating

ActiveCampaign
8.5
Odoo

Scalability

ActiveCampaign
8.8
Odoo

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