ActiveCampaign vs. Odoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.8 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Odoo
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Odoo, from the Belgium-headquartered multinational company of the same name, is a suite of business applications for managing the sales pipeline. It also comprises a PoS and inventory management modules, scaling to a warehouse or retail management solution.
$24.90
per month per user
Pricing
ActiveCampaignOdoo
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignOdoo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guidesNew customers get a discount on the initial number of users purchased. ($20.00 USD instead of $24.00 USD).
More Pricing Information
Features
ActiveCampaignOdoo
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
9.0
665 Ratings
15% above category average
Odoo
-
Ratings
WYSIWYG email editor9.6582 Ratings00 Ratings
Dynamic content9.2521 Ratings00 Ratings
Ability to test dynamic content8.8472 Ratings00 Ratings
Landing pages7.9339 Ratings00 Ratings
A/B testing9.4381 Ratings00 Ratings
Mobile optimization9.4527 Ratings00 Ratings
Email deliverability reporting7.0632 Ratings00 Ratings
List management9.7651 Ratings00 Ratings
Triggered drip sequences9.8574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
525 Ratings
7% above category average
Odoo
-
Ratings
Lead nurturing automation9.4492 Ratings00 Ratings
Lead scoring and grading8.0360 Ratings00 Ratings
Data quality management9.4402 Ratings00 Ratings
Automated sales alerts and tasks9.4356 Ratings00 Ratings
Lead segmentation and distribution5.52 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
374 Ratings
24% above category average
Odoo
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
Odoo
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.6250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
628 Ratings
12% above category average
Odoo
4.3
9 Ratings
48% below category average
Dashboards8.0598 Ratings4.49 Ratings
Standard reports8.0585 Ratings3.99 Ratings
Custom reports9.3377 Ratings4.48 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
492 Ratings
20% above category average
Odoo
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.4267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.592 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.621 Ratings00 Ratings
Payroll Management
Comparison of Payroll Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
1.1
8 Ratings
146% below category average
Pay calculation00 Ratings1.08 Ratings
Benefit plan administration00 Ratings1.17 Ratings
Direct deposit files00 Ratings1.17 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
1.0
7 Ratings
151% below category average
API for custom integration00 Ratings1.06 Ratings
Plug-ins00 Ratings1.07 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
1.0
9 Ratings
156% below category average
Single sign-on capability00 Ratings1.05 Ratings
Role-based user permissions00 Ratings1.09 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
2.5
10 Ratings
101% below category average
Accounts payable00 Ratings3.910 Ratings
Accounts receivable00 Ratings3.910 Ratings
Global Financial Support00 Ratings1.09 Ratings
Primary and Secondary Ledgers00 Ratings1.09 Ratings
Journals and Reconciliations00 Ratings3.99 Ratings
Configurable Accounting00 Ratings3.910 Ratings
Standardized Processes00 Ratings4.08 Ratings
Inventory Management
Comparison of Inventory Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
2.6
11 Ratings
100% below category average
Inventory tracking00 Ratings4.811 Ratings
Automatic reordering00 Ratings3.410 Ratings
Location management00 Ratings1.09 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
3.0
10 Ratings
88% below category average
Pricing00 Ratings3.910 Ratings
Order entry00 Ratings5.410 Ratings
Credit card processing00 Ratings4.08 Ratings
Cost of goods sold00 Ratings1.09 Ratings
Order Orchestration00 Ratings5.09 Ratings
Subledger and Financial Process
Comparison of Subledger and Financial Process features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
1.0
9 Ratings
152% below category average
Billing Management00 Ratings1.09 Ratings
Cash and Asset Management00 Ratings1.08 Ratings
Travel & Expense Management00 Ratings1.07 Ratings
Budgetary Control & Encumbrance Accounting00 Ratings1.07 Ratings
Period Close00 Ratings1.07 Ratings
Project Financial Management
Comparison of Project Financial Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
1.0
7 Ratings
154% below category average
Budgeting and Forecasting00 Ratings1.06 Ratings
Project Costing00 Ratings1.05 Ratings
Cost Capture00 Ratings1.05 Ratings
Capital Project Management00 Ratings1.05 Ratings
Customer Contract Compliance00 Ratings1.05 Ratings
Project Revenue Recognition00 Ratings1.05 Ratings
Project Execution Management
Comparison of Project Execution Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
2.5
7 Ratings
92% below category average
Project Planning and Scheduling00 Ratings6.77 Ratings
Task Insight for Project Managers00 Ratings6.96 Ratings
Project Mobile Functionality00 Ratings5.96 Ratings
Definable Resource Pools00 Ratings6.96 Ratings
Grants Management
Comparison of Grants Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
1.0
7 Ratings
153% below category average
Award Lifecycle Management00 Ratings1.06 Ratings
Procurement
Comparison of Procurement features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
7.7
7 Ratings
11% above category average
Bids Analyzed and Compared00 Ratings7.74 Ratings
Contract Authoring00 Ratings9.24 Ratings
Contract Repository00 Ratings9.24 Ratings
Requisitions-to-Purchase Orders Integrated00 Ratings5.76 Ratings
Supplier Management00 Ratings6.05 Ratings
Risk Management
Comparison of Risk Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
7.8
3 Ratings
19% above category average
Risk Repository00 Ratings10.02 Ratings
Control Management00 Ratings1.03 Ratings
Control Efficiency Assessments00 Ratings1.03 Ratings
Issue Detection00 Ratings10.02 Ratings
Remediation and Certification00 Ratings10.02 Ratings
Logistics
Comparison of Logistics features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
3.5
4 Ratings
63% below category average
Transportation Planning and Optimization00 Ratings1.03 Ratings
Transportation Execution Management00 Ratings1.03 Ratings
Trade and Customs Management00 Ratings1.02 Ratings
Fulfillment Management00 Ratings1.03 Ratings
Warehouse Workforce Management00 Ratings1.03 Ratings
Manufacturing
Comparison of Manufacturing features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
8.3
5 Ratings
12% above category average
Production Process Design00 Ratings8.14 Ratings
Production Management00 Ratings5.05 Ratings
Configuration Management00 Ratings9.23 Ratings
Work Execution00 Ratings9.23 Ratings
Manufacturing Costs00 Ratings9.23 Ratings
Supply Chain
Comparison of Supply Chain features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
5.2
6 Ratings
30% below category average
Forecasting00 Ratings4.06 Ratings
Inventory Planning00 Ratings3.56 Ratings
Performance Monitoring00 Ratings4.15 Ratings
Product Lifecycle Management
Comparison of Product Lifecycle Management features of Product A and Product B
ActiveCampaign
-
Ratings
Odoo
8.2
4 Ratings
14% above category average
Proposal Management00 Ratings9.04 Ratings
Product Master Data Management00 Ratings6.04 Ratings
Best Alternatives
ActiveCampaignOdoo
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Acumatica
Acumatica
Score 8.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Infor VISUAL
Infor VISUAL
Score 6.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
SAP Business ByDesign
SAP Business ByDesign
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignOdoo
Likelihood to Recommend
7.6
(677 ratings)
3.5
(15 ratings)
Likelihood to Renew
8.5
(25 ratings)
1.0
(1 ratings)
Usability
7.8
(38 ratings)
1.0
(7 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.1
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
1.0
(7 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.2
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignOdoo
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Odoo
The software is really good for managing inputs and inventory as well as maintaining traceability. The "track picking moves" functionality lets you look into a specific lot or serial numbers and view all the product moves that occurred with that lot. However, some navigation is not intuitive. For example, if I click on an item in the BoM of an assembly, then click the back button to go back to the assembly, the site goes all the way back to the home screen. Some of these quirks mean that there is a learning curve for the software, but overall the tracking is very good.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Odoo
  • Ignore requests for support
  • continue to collect money from users through micro-charges; apps, supports, etc.
  • Offer no support when they do finally respond, saying that it's the app developer's duty.
  • Creates a system that forces people that are good with software systems to pay for support
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Odoo
  • Community version is sometimes hard to maintain, needs some on-premise knowledge (IT) or having business with an Odoo partner that is sometimes expensive and unreliable.
  • Enterprise version is as expensive as other ERP in the market.
  • Reporting is horrible, not a lot of possibility to integrate seamlessly with a third party BI platform.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Odoo
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Odoo
I would give it an average rating despite being easy to use, but the user interface is very poor and not intuitive at all which makes the whole experience not that good. Also, the system is not mobile friendly at all which is annoying if you want to check something on the go.
Read full review
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Odoo
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Odoo
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Odoo
Easy - there is NO SUPPORT (like in ABSOLUTELY NOTHING!!!!!!!). Even for legally mandatory requirements where the system MUST work, they will gladly take a month to get back to you with a NON-answer. We couldn't even get our bank statements correctly into Odoo for 2 months - leading to no reconciliation and the company accounts were a mess (still are!!) as a result - Completely irresponsible. Have not EVEN had an apology from Odoo - they couldn't care less !!
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Odoo
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Odoo
Odoo talks with our other software (shipping, website, etc.) while our old software did not. It is also a web-based product so it is easily accessible from home, mobile, etc. Before, if I needed to work from home for some reason, I had to project my office computer screen to my home computer and that would cause it to lag. With Odoo, I can access our sales database without needing to do all of that.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Odoo
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Odoo
  • The integration of the support department in the sales processes was easily carried out by implementing Odoo.
  • Improved functionality and UI of the sales and logistics related processes in the company.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

Odoo Screenshots

Screenshot of Odoo HomeScreenshot of Odoo ProjectScreenshot of Odoo Website GeneralScreenshot of Odoo POSScreenshot of Odoo AccountingScreenshot of Odoo Inventory