What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
850 Ratings
65 Ratings

ActiveCampaign

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Top Rated
850 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
65 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%

Odoo

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
N/A
0 Ratings

Dynamic content

8.3
83%
501 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
N/A
0 Ratings

Landing pages

7.4
74%
325 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
366 Ratings
N/A
0 Ratings

Mobile optimization

8.6
86%
510 Ratings
N/A
0 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
N/A
0 Ratings

List management

9.0
90%
631 Ratings
N/A
0 Ratings

Triggered drip sequences

9.1
91%
557 Ratings
N/A
0 Ratings

Lead Management

8.7

ActiveCampaign

87%

Odoo

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
477 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
391 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Odoo

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Odoo

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
2.7

Odoo

27%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
579 Ratings
2.9
29%
8 Ratings

Standard reports

8.8
88%
566 Ratings
3.1
31%
8 Ratings

Custom reports

8.4
84%
364 Ratings
2.1
21%
7 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

Odoo

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
380 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
N/A
0 Ratings

Customizability

8.9
89%
403 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Payroll Management

ActiveCampaign

Feature Set Not Supported
N/A
3.1

Odoo

31%
Odoo ranks higher in 5/5 features

Pay calculation

N/A
0 Ratings
3.2
32%
8 Ratings

Benefit plan administration

N/A
0 Ratings
2.9
29%
8 Ratings

Direct deposit files

N/A
0 Ratings
3.1
31%
8 Ratings

Salary revision and increment management

N/A
0 Ratings
3.2
32%
8 Ratings

Reimbursement management

N/A
0 Ratings
3.2
32%
8 Ratings

Customization

ActiveCampaign

Feature Set Not Supported
N/A
2.0

Odoo

20%
Odoo ranks higher in 2/2 features

API for custom integration

N/A
0 Ratings
2.1
21%
7 Ratings

Plug-ins

N/A
0 Ratings
1.8
18%
8 Ratings

Security

ActiveCampaign

Feature Set Not Supported
N/A
2.8

Odoo

28%
Odoo ranks higher in 2/2 features

Single sign-on capability

N/A
0 Ratings
2.9
29%
6 Ratings

Role-based user permissions

N/A
0 Ratings
2.6
26%
9 Ratings

General Ledger and Configurable Accounting

ActiveCampaign

Feature Set Not Supported
N/A
2.6

Odoo

26%
Odoo ranks higher in 11/11 features

Accounts payable

N/A
0 Ratings
3.2
32%
9 Ratings

Accounts receivable

N/A
0 Ratings
3.2
32%
9 Ratings

Global Financial Support

N/A
0 Ratings
2.5
25%
9 Ratings

Primary and Secondary Ledgers

N/A
0 Ratings
2.4
24%
9 Ratings

Intercompany Accounting

N/A
0 Ratings
2.4
24%
9 Ratings

Localizations

N/A
0 Ratings
2.6
26%
8 Ratings

Journals and Reconciliations

N/A
0 Ratings
1.8
18%
8 Ratings

Enterprise Accounting

N/A
0 Ratings
2.9
29%
9 Ratings

Configurable Accounting

N/A
0 Ratings
2.8
28%
9 Ratings

Centralized Rules Framework

N/A
0 Ratings
2.3
23%
7 Ratings

Standardized Processes

N/A
0 Ratings
2.3
23%
7 Ratings

Inventory Management

ActiveCampaign

Feature Set Not Supported
N/A
2.6

Odoo

26%
Odoo ranks higher in 4/4 features

Inventory tracking

N/A
0 Ratings
2.4
24%
10 Ratings

Automatic reordering

N/A
0 Ratings
1.8
18%
9 Ratings

Location management

N/A
0 Ratings
3.1
31%
9 Ratings

Manufacturing module

N/A
0 Ratings
3.2
32%
9 Ratings

Order Management

ActiveCampaign

Feature Set Not Supported
N/A
2.7

Odoo

27%
Odoo ranks higher in 7/7 features

Pricing

N/A
0 Ratings
2.8
28%
9 Ratings

Order entry

N/A
0 Ratings
3.3
33%
9 Ratings

Credit card processing

N/A
0 Ratings
2.3
23%
7 Ratings

Cost of goods sold

N/A
0 Ratings
2.6
26%
9 Ratings

Order Orchestration

N/A
0 Ratings
3.1
31%
8 Ratings

End-to-end order visibility

N/A
0 Ratings
2.5
25%
7 Ratings

Order exception Resolution

N/A
0 Ratings
2.5
25%
7 Ratings

Subledger and Financial Process

ActiveCampaign

Feature Set Not Supported
N/A
2.4

Odoo

24%
Odoo ranks higher in 14/14 features

Automated Invoice Processing

N/A
0 Ratings
3.5
35%
8 Ratings

Shared Services Payments

N/A
0 Ratings
2.1
21%
8 Ratings

Billings Management

N/A
0 Ratings
2.8
28%
9 Ratings

Customer Receipt Applications

N/A
0 Ratings
2.5
25%
9 Ratings

Customer Collections

N/A
0 Ratings
2.6
26%
9 Ratings

Revenue Recognition

N/A
0 Ratings
2.6
26%
9 Ratings

Cash Management

N/A
0 Ratings
2.7
27%
8 Ratings

Asset Management

N/A
0 Ratings
2.1
21%
7 Ratings

Travel & Expense Management

N/A
0 Ratings
2.3
23%
7 Ratings

Budgetary Control & Encumbrance Accounting

N/A
0 Ratings
2.3
23%
7 Ratings

Period Close

N/A
0 Ratings
2.3
23%
7 Ratings

Transactions Tax

N/A
0 Ratings
2.1
21%
7 Ratings

Subledger Reconciliations

N/A
0 Ratings
2.1
21%
7 Ratings

3rd Party Accounting Systems

N/A
0 Ratings
2.0
20%
6 Ratings

Project Financial Management

ActiveCampaign

Feature Set Not Supported
N/A
2.4

Odoo

24%
Odoo ranks higher in 12/12 features

Budgeting and Forecasting

N/A
0 Ratings
1.9
19%
7 Ratings

Project Costing

N/A
0 Ratings
2.3
23%
6 Ratings

Cost Capture

N/A
0 Ratings
2.3
23%
6 Ratings

Capital Project Management

N/A
0 Ratings
2.3
23%
6 Ratings

Customer Invoicing

N/A
0 Ratings
2.3
23%
6 Ratings

Customer Contract Compliance

N/A
0 Ratings
2.3
23%
6 Ratings

Project Revenue Recognition

N/A
0 Ratings
2.3
23%
6 Ratings

Project Financial Performance Analysis

N/A
0 Ratings
2.3
23%
6 Ratings

Project Financials Dashboard

N/A
0 Ratings
3.4
34%
7 Ratings

Real-time Financial Reporting

N/A
0 Ratings
2.3
23%
6 Ratings

Embedded Business Intelligence

N/A
0 Ratings
2.3
23%
6 Ratings

Project Planning Collaboration

N/A
0 Ratings
2.3
23%
6 Ratings

Project Execution Management

ActiveCampaign

Feature Set Not Supported
N/A
2.9

Odoo

29%
Odoo ranks higher in 15/15 features

Project Planning and Scheduling

N/A
0 Ratings
2.3
23%
7 Ratings

Project Manager Dashboard

N/A
0 Ratings
2.3
23%
7 Ratings

Resource Manager Dashboard

N/A
0 Ratings
3.2
32%
6 Ratings

Task Insight for Project Managers

N/A
0 Ratings
3.2
32%
6 Ratings

Project Manager Mobile Functionality

N/A
0 Ratings
3.2
32%
6 Ratings

Team Member Task Collaboration

N/A
0 Ratings
2.9
29%
6 Ratings

Team Member Mobile Functionality

N/A
0 Ratings
2.9
29%
6 Ratings

Project Candidate Search

N/A
0 Ratings
2.9
29%
6 Ratings

Project Candidate Comparison and Analysis

N/A
0 Ratings
2.9
29%
6 Ratings

Defineable Resource Pools

N/A
0 Ratings
2.9
29%
6 Ratings

Defineable Resource Pools

N/A
0 Ratings
2.9
29%
6 Ratings

Talent Profiles

N/A
0 Ratings
2.9
29%
6 Ratings

Real-Time Project Reporting

N/A
0 Ratings
2.9
29%
6 Ratings

Absence Management

N/A
0 Ratings
2.9
29%
6 Ratings

Product Lifecycle Management

N/A
0 Ratings
2.9
29%
6 Ratings

Grants Management

ActiveCampaign

Feature Set Not Supported
N/A
2.5

Odoo

25%
Odoo ranks higher in 4/4 features

Award Lifecycle Management

N/A
0 Ratings
2.9
29%
6 Ratings

Spending Control

N/A
0 Ratings
2.9
29%
6 Ratings

Indirect Cost Management

N/A
0 Ratings
2.1
21%
7 Ratings

Billing

N/A
0 Ratings
2.1
21%
6 Ratings

Procurement

ActiveCampaign

Feature Set Not Supported
N/A
6.9

Odoo

69%
Odoo ranks higher in 19/19 features

Sourcing Team Collaboration

N/A
0 Ratings
8.0
80%
6 Ratings

Sourcing Analysis

N/A
0 Ratings
8.0
80%
5 Ratings

Bids Analyzed and Compared

N/A
0 Ratings
8.0
80%
5 Ratings

Catalog Shopping E-Commerce for Employees

N/A
0 Ratings
7.0
70%
5 Ratings

Contract Authoring

N/A
0 Ratings
7.0
70%
5 Ratings

Contract Compliance Management

N/A
0 Ratings
7.0
70%
5 Ratings

Contract History

N/A
0 Ratings
8.0
80%
5 Ratings

Contract Renewal Automation

N/A
0 Ratings
8.0
80%
5 Ratings

Contract Repository

N/A
0 Ratings
8.0
80%
5 Ratings

Contract Standardization and Enforcement

N/A
0 Ratings
8.0
80%
5 Ratings

Electronic Signatures

N/A
0 Ratings
3.2
32%
6 Ratings

Invoice Automated Matching

N/A
0 Ratings
2.9
29%
6 Ratings

Purchasing Risk and Compliance Management

N/A
0 Ratings
7.0
70%
5 Ratings

Requisitions-to-Purchase Orders Integrated

N/A
0 Ratings
2.9
29%
6 Ratings

Spend Compliance Management

N/A
0 Ratings
7.0
70%
5 Ratings

Supplier Assessment

N/A
0 Ratings
8.0
80%
5 Ratings

Supplier Communication and Collaboration

N/A
0 Ratings
8.0
80%
5 Ratings

Supplier Management

N/A
0 Ratings
8.0
80%
5 Ratings

Supplier Portal

N/A
0 Ratings
7.0
70%
5 Ratings

Risk Management

ActiveCampaign

Feature Set Not Supported
N/A
7.6

Odoo

76%
Odoo ranks higher in 9/9 features

Risk Repository

N/A
0 Ratings
7.0
70%
3 Ratings

Control Management

N/A
0 Ratings
7.0
70%
3 Ratings

Control Mapping

N/A
0 Ratings
7.0
70%
3 Ratings

Control Efficiency Assessments

N/A
0 Ratings
8.0
80%
3 Ratings

Automated Control Assessments

N/A
0 Ratings
8.0
80%
3 Ratings

Assessment Capture

N/A
0 Ratings
8.0
80%
3 Ratings

Issue Detection

N/A
0 Ratings
8.0
80%
3 Ratings

Automatic Notification

N/A
0 Ratings
8.0
80%
3 Ratings

Remediation and Certification

N/A
0 Ratings
7.0
70%
3 Ratings

Logistics

ActiveCampaign

Feature Set Not Supported
N/A
6.6

Odoo

66%
Odoo ranks higher in 13/13 features

Transportation Planning and Optimization

N/A
0 Ratings
8.0
80%
3 Ratings

Transportation Sourcing Management

N/A
0 Ratings
8.0
80%
3 Ratings

Transportation Process Integration

N/A
0 Ratings
3.1
31%
4 Ratings

Transportation Execution Management

N/A
0 Ratings
8.0
80%
3 Ratings

Freight Payment Automation

N/A
0 Ratings
3.1
31%
3 Ratings

Trade Management

N/A
0 Ratings
7.0
70%
2 Ratings

Trade Regulatory Compliance Management

N/A
0 Ratings
7.0
70%
2 Ratings

Customs Entry Management

N/A
0 Ratings
7.0
70%
2 Ratings

Customs Document Management

N/A
0 Ratings
7.0
70%
2 Ratings

Customs Document Collaboration

N/A
0 Ratings
7.0
70%
2 Ratings

Fulfillment Management

N/A
0 Ratings
7.0
70%
3 Ratings

Inventory Visibility

N/A
0 Ratings
7.0
70%
3 Ratings

Warehouse Workforce Management

N/A
0 Ratings
7.0
70%
3 Ratings

Manufacturing

ActiveCampaign

Feature Set Not Supported
N/A
7.7

Odoo

77%
Odoo ranks higher in 9/9 features

Production Process Design

N/A
0 Ratings
7.0
70%
5 Ratings

Supply Chain Business Flows

N/A
0 Ratings
7.0
70%
4 Ratings

Production Management

N/A
0 Ratings
8.0
80%
5 Ratings

Contracted Manufacturing Management

N/A
0 Ratings
8.0
80%
4 Ratings

Configuration Management

N/A
0 Ratings
8.0
80%
4 Ratings

Work Definition

N/A
0 Ratings
8.0
80%
4 Ratings

Work Execution

N/A
0 Ratings
7.0
70%
4 Ratings

Advanced Fulfillment

N/A
0 Ratings
8.0
80%
4 Ratings

Manufacturing Costs

N/A
0 Ratings
8.0
80%
4 Ratings

Supply Chain

ActiveCampaign

Feature Set Not Supported
N/A
5.0

Odoo

50%
Odoo ranks higher in 4/4 features

Forecasting

N/A
0 Ratings
2.9
29%
5 Ratings

Inventory Planning

N/A
0 Ratings
2.9
29%
5 Ratings

Multi-tier Supply Chain Planning

N/A
0 Ratings
7.0
70%
4 Ratings

Performance Monitoring

N/A
0 Ratings
7.0
70%
4 Ratings

Product Lifecycle Management

ActiveCampaign

Feature Set Not Supported
N/A
7.0

Odoo

70%
Odoo ranks higher in 7/7 features

Ideation Management

N/A
0 Ratings
7.0
70%
4 Ratings

Requirements Management

N/A
0 Ratings
7.0
70%
4 Ratings

Proposal Management

N/A
0 Ratings
7.0
70%
4 Ratings

Innovation Portfolio Management

N/A
0 Ratings
7.0
70%
4 Ratings

Product Master Data Management

N/A
0 Ratings
7.0
70%
4 Ratings

Vendor Portal

N/A
0 Ratings
7.0
70%
4 Ratings

Project Portfolio Management

N/A
0 Ratings
7.0
70%
4 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
2.5

Odoo

25%
13 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
1.0

Odoo

10%
1 Rating

Usability

8.0

ActiveCampaign

80%
35 Ratings
2.5

Odoo

25%
6 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Odoo

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

Odoo

N/A
0 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings
2.1

Odoo

21%
6 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Odoo

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Odoo

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Odoo

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Odoo

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Odoo

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Odoo

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Odoo

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Odoo

The software is really good for managing inputs and inventory as well as maintaining traceability. The "track picking moves" functionality lets you look into a specific lot or serial numbers and view all the product moves that occurred with that lot. However, some navigation is not intuitive. For example, if I click on an item in the BoM of an assembly, then click the back button to go back to the assembly, the site goes all the way back to the home screen. Some of these quirks mean that there is a learning curve for the software, but overall the tracking is very good.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Odoo

  • Ignore requests for support
  • continue to collect money from users through micro-charges; apps, supports, etc.
  • Offer no support when they do finally respond, saying that it's the app developer's duty.
  • Creates a system that forces people that are good with software systems to pay for support
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Odoo

  • Community version is sometimes hard to maintain, needs some on-premise knowledge (IT) or having business with an Odoo partner that is sometimes expensive and unreliable.
  • Enterprise version is as expensive as other ERP in the market.
  • Reporting is horrible, not a lot of possibility to integrate seamlessly with a third party BI platform.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Odoo

Starting Price

$0 per year

Editions & Modules

Odoo editions and modules pricing
EditionModules
Basic$3,060.001
Standard$5,950.002
Pro$21,250.003

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional $20

Additional Details

New customers get a discount on the initial number of users purchased. ($20.00 USD instead of $24.00 USD).

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Odoo

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Odoo

I would give it an average rating despite being easy to use, but the user interface is very poor and not intuitive at all which makes the whole experience not that good. Also, the system is not mobile friendly at all which is annoying if you want to check something on the go.
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Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Odoo

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Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Odoo

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Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Odoo

Contacting support with Odoo is still slow and it takes time for support tickets to go to solved status. It requires doing all a research together with support for a complete migration or large modification, it is necessary to have deep knowledge about IT to make any modification on any pre-defined module.
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Odoo

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Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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Odoo

we CAME from NetSuite (and should have stayed there!!) - but we thought Odoo would be better. Brightpearl was too expensive and too slow to implement - and we needed a system that could do the Spanish Legally mandatory Accounting reports...... and even here Odoo fails as no accounts want to have ANYTHING to do with this below-average product - they only want to use PROPER accounting systems that work - strangely? WE SHOULD NEVER have chosen Odoo unfortunately. It will take us a long time to try to recover the money spent and obviously we will NEVER get the lost time and efforts invested back.....!
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Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Odoo

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Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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Odoo

  • The integration of the support department in the sales processes was easily carried out by implementing Odoo.
  • Improved functionality and UI of the sales and logistics related processes in the company.
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