What users are saying about
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Top Rated
842 Ratings
41 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
41 Ratings
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Score 7.6 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
7.7

Sailthru

77%
ActiveCampaign ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
7.0
70%
11 Ratings

Dynamic content

8.2
82%
496 Ratings
8.7
87%
14 Ratings

Ability to test dynamic content

8.1
81%
450 Ratings
8.3
83%
13 Ratings

Landing pages

7.4
74%
321 Ratings
6.0
60%
6 Ratings

A/B testing

8.6
86%
362 Ratings
7.0
70%
14 Ratings

Mobile optimization

8.4
84%
506 Ratings
7.7
77%
12 Ratings

Email deliverability reporting

9.2
92%
651 Ratings
9.0
90%
25 Ratings

List management

8.9
89%
626 Ratings
7.7
77%
14 Ratings

Triggered drip sequences

9.1
91%
553 Ratings
7.7
77%
13 Ratings

Lead Management

8.6

ActiveCampaign

86%

Sailthru

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
473 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
388 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Sailthru

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
280 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
273 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Sailthru

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
241 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.0

Sailthru

80%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
575 Ratings
8.0
80%
14 Ratings

Standard reports

8.8
88%
562 Ratings
8.7
87%
15 Ratings

Custom reports

8.4
84%
363 Ratings
7.3
73%
12 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Sailthru

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
N/A
0 Ratings

Customizability

8.7
87%
397 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
6.6

Sailthru

66%
Sailthru ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
6.5
65%
2 Ratings

Link Tracking

N/A
0 Ratings
8.0
80%
3 Ratings

Image Validation

N/A
0 Ratings
7.5
75%
2 Ratings

Inbox Display

N/A
0 Ratings
5.0
50%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
5.0
50%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
5.0
50%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Email Previews

N/A
0 Ratings
8.5
85%
2 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Sailthru is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.0

ActiveCampaign

90%
646 Ratings
7.7

Sailthru

77%
21 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
10.0

Sailthru

100%
7 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Sailthru

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Sailthru

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Sailthru

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
1.0

Sailthru

10%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Sailthru

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Sailthru

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Sailthru

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Sailthru

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Sailthru

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Sailthru

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Sailthru

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Sailthru

Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Sailthru

  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Sailthru

  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sailthru

Starting Price

Editions & Modules

Sailthru editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Sailthru

    The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Sailthru

    No answers on this topic

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Sailthru

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Sailthru

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Sailthru

    Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Sailthru

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Sailthru

    Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Sailthru

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Sailthru

    • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
    • It's much easier to analyze transactional campaigns than our previous ESP.
    • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
    Read full review

    Screenshots

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