What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Sailthru

Top Rated
29 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Sailthru

Top Rated
29 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

ActiveCampaign

Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.
Steena Brown profile photo

Sailthru

Not good as a fully implemented web content management system. Good as a supplementary system to further build an audience. Not good as a fully implemented web content management system. Good as a supplementary system to further build an audience.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Sailthru
7.5
WYSIWYG email editor
ActiveCampaign
7.7
Sailthru
6.8
Dynamic content
ActiveCampaign
7.4
Sailthru
7.8
Ability to test dynamic content
ActiveCampaign
7.5
Sailthru
8.2
Landing pages
ActiveCampaign
6.7
Sailthru
6.1
A/B testing
ActiveCampaign
7.2
Sailthru
7.4
Mobile optimization
ActiveCampaign
7.7
Sailthru
7.3
Email deliverability
ActiveCampaign
8.3
Sailthru
8.7
List management
ActiveCampaign
8.1
Sailthru
7.8
Triggered drip sequences
ActiveCampaign
9.3
Sailthru
7.1

Reporting & Analytics

ActiveCampaign
7.0
Sailthru
7.0
Dashboards
ActiveCampaign
7.1
Sailthru
7.1
Standard reports
ActiveCampaign
7.3
Sailthru
7.2
Custom reports
ActiveCampaign
6.7
Sailthru
6.6

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Generates accurate reports - A benefit, because many companies and teams need to report information to clients
  • Gives a lot of detail - this allows us to pick and choose what information we want to supply to each client
Cassidy Ebert profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • Sometimes there are glitches in sending newsletter tests over. There are some backend issues that sometimes arise - where we have had to contact customer support to trouble shoot the issue.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sailthru10.0
Based on 8 answers
I don't have the ultimate say on the matter but, I would be opposed to switching.
Jeremy Gentile profile photo

Support

No score
No answers yet
No answers on this topic
Sailthru1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
We previously used Adestra. However, I really think it is much easier and more intuitive to use Sailthru.
Jeremy Gentile profile photo

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • I have already mentioned this but the efficiency of doing blasts of follow ups from our reps is amazing for our efficiency. They know who is available and ready to close by open and clicks on the emails
  • SailThru has aided us in promotions by knowing who opened and clicked. This has also helped us drive revenue and efficiency to reactivate inactive customers who have not ordering awhile.
  • The site has helped up increase our lead conversion as well due to the fact that we are not only email blasting our leads for follow up but also keeping up with them via our general email blast list. The consistent communication has allowed us to stay top of mind and leads to order from our restaurant group.
Amanda Gaeta profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sailthru

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details