What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
Top Rated
29 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
Top Rated
29 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Sailthru

Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.
Hayley Squire profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Sailthru
7.5
WYSIWYG email editor
ActiveCampaign
7.7
Sailthru
6.9
Dynamic content
ActiveCampaign
7.3
Sailthru
7.8
Ability to test dynamic content
ActiveCampaign
7.4
Sailthru
8.2
Landing pages
ActiveCampaign
6.7
Sailthru
6.1
A/B testing
ActiveCampaign
7.1
Sailthru
7.4
Mobile optimization
ActiveCampaign
7.7
Sailthru
7.4
Email deliverability
ActiveCampaign
8.3
Sailthru
8.7
List management
ActiveCampaign
8.1
Sailthru
7.8
Triggered drip sequences
ActiveCampaign
9.3
Sailthru
7.0

Reporting & Analytics

ActiveCampaign
7.0
Sailthru
7.0
Dashboards
ActiveCampaign
7.0
Sailthru
7.1
Standard reports
ActiveCampaign
7.2
Sailthru
7.2
Custom reports
ActiveCampaign
6.8
Sailthru
6.6

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Setting up campaigns
  • Targeting specific audiences
  • Compiling and previewing daily/regular newsletters
  • Easy to understand preview platform
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Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Flexibility - many different solutions are provided but you're often locked in
  • Clarity - its often hard to find exactly what your are looking for
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Sailthru10.0
Based on 8 answers
Sailthru has met or exceeded all of our marketing needs and that partnership has evolved over the time we've worked with them. They continue to innovate on their end and that has allowed us to improve our marketing efforts along the way
Jake Bodmer profile photo

Support

No score
No answers yet
No answers on this topic
Sailthru1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
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Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more centered around automated emails and working smarter over creating batch-and-blast emails. Sailthru also is much easier to analyze than anything associated with Mandrill
Justin Adler profile photo

Return on Investment

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo
  • Positive - helping us determine what our users' likes/dislikes are, lifestyle habits, content consumption, etc.
  • Negative - their support team isn't always able or available to help us figure out exactly what we need and if they are, it's a long process of going back and forth.
Hayley Squire profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sailthru

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details