What users are saying about
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Top Rated
696 Ratings
15 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100
15 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Veeva CRM

Good for larger teams with a lot of activities and therefore a good justification for the investment. Great for 'as above' + the companies looking to integrate Veeva CRM with other Veeva offerings, such as Align, Inslight, Zinc/PromoMats etc. Not so great for smaller organisations or those with more slightly more restricting budgets.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Veeva CRM
WYSIWYG email editor
ActiveCampaign
8.0
Veeva CRM
Dynamic content
ActiveCampaign
8.6
Veeva CRM
Ability to test dynamic content
ActiveCampaign
8.1
Veeva CRM
Landing pages
ActiveCampaign
7.2
Veeva CRM
A/B testing
ActiveCampaign
8.7
Veeva CRM
Mobile optimization
ActiveCampaign
8.3
Veeva CRM
Email deliverability reporting
ActiveCampaign
9.0
Veeva CRM
List management
ActiveCampaign
8.9
Veeva CRM
Triggered drip sequences
ActiveCampaign
9.3
Veeva CRM

Lead Management

ActiveCampaign
8.5
Veeva CRM
Lead nurturing
ActiveCampaign
8.8
Veeva CRM
Lead scoring and grading
ActiveCampaign
8.3
Veeva CRM
Data quality management
ActiveCampaign
8.4
Veeva CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Veeva CRM

Campaign Management

ActiveCampaign
8.3
Veeva CRM
Calendaring
ActiveCampaign
8.0
Veeva CRM
Event/webinar marketing
ActiveCampaign
8.6
Veeva CRM

Social Media Marketing

ActiveCampaign
8.6
Veeva CRM
Social sharing and campaigns
ActiveCampaign
8.7
Veeva CRM
Social profile integration
ActiveCampaign
8.5
Veeva CRM

Reporting & Analytics

ActiveCampaign
8.6
Veeva CRM
Dashboards
ActiveCampaign
8.7
Veeva CRM
Standard reports
ActiveCampaign
8.6
Veeva CRM
Custom reports
ActiveCampaign
8.5
Veeva CRM

Platform & Infrastructure

ActiveCampaign
8.8
Veeva CRM
API
ActiveCampaign
8.9
Veeva CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Veeva CRM
Customizability
ActiveCampaign
8.7
Veeva CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Veeva CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Veeva CRM
Integration with SugarCRM
ActiveCampaign
8.8
Veeva CRM

Sales Force Automation

ActiveCampaign
Veeva CRM
7.6
Customer data management / contact management
ActiveCampaign
Veeva CRM
8.0
Workflow management
ActiveCampaign
Veeva CRM
8.1
Territory management
ActiveCampaign
Veeva CRM
7.1
Opportunity management
ActiveCampaign
Veeva CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Veeva CRM
7.6
Contract management
ActiveCampaign
Veeva CRM
7.1
Quote & order management
ActiveCampaign
Veeva CRM
6.1
Interaction tracking
ActiveCampaign
Veeva CRM
8.3
Channel / partner relationship management
ActiveCampaign
Veeva CRM
8.0

Customer Service & Support

ActiveCampaign
Veeva CRM
8.0
Case management
ActiveCampaign
Veeva CRM
8.0
Call center management
ActiveCampaign
Veeva CRM
8.0
Help desk management
ActiveCampaign
Veeva CRM
8.0

Marketing Automation

ActiveCampaign
Veeva CRM
7.1
Lead management
ActiveCampaign
Veeva CRM
7.0
Email marketing
ActiveCampaign
Veeva CRM
7.1

CRM Project Management

ActiveCampaign
Veeva CRM
7.5
Task management
ActiveCampaign
Veeva CRM
8.0
Billing and invoicing management
ActiveCampaign
Veeva CRM
7.6
Reporting
ActiveCampaign
Veeva CRM
6.9

CRM Reporting & Analytics

ActiveCampaign
Veeva CRM
6.4
Forecasting
ActiveCampaign
Veeva CRM
6.1
Pipeline visualization
ActiveCampaign
Veeva CRM
7.7
Customizable reports
ActiveCampaign
Veeva CRM
5.5

Customization

ActiveCampaign
Veeva CRM
7.4
Custom fields
ActiveCampaign
Veeva CRM
7.2
Custom objects
ActiveCampaign
Veeva CRM
7.2
Scripting environment
ActiveCampaign
Veeva CRM
7.3
API for custom integration
ActiveCampaign
Veeva CRM
7.9

Security

ActiveCampaign
Veeva CRM
9.0
Single sign-on capability
ActiveCampaign
Veeva CRM
9.0
Role-based user permissions
ActiveCampaign
Veeva CRM
9.0

Social CRM

ActiveCampaign
Veeva CRM
8.5
Social data
ActiveCampaign
Veeva CRM
8.0
Social engagement
ActiveCampaign
Veeva CRM
9.0

Integrations with 3rd-party Software

ActiveCampaign
Veeva CRM
9.0
Marketing automation
ActiveCampaign
Veeva CRM
9.0

Platform

ActiveCampaign
Veeva CRM
9.2
Mobile access
ActiveCampaign
Veeva CRM
9.2

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Veeva CRM

  • Easily accessible with any devices such as ipads, iphones and desktop
  • Data mining - system provides insightful information to users which are targeted for each customer
  • Increases productivity of field staffs
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Veeva CRM

  • Configuration flexibility specific to Medical continues to be a challenge to differentiate from Commercial
  • Standardization of permissions and customization across teams
  • Pricing
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Veeva CRM

As Veeva CRM is built on Salesforce' platform, both solutions have rather similar look, feel and offered set of functionalities. Veeva CRM is geared up specifically for the pharmaceutical industry - to my understanding, there is an agreement between the companies, preventing Salesforce.com from stepping into the pharma market. So if you are familiar with the Salesforce.com experience - from the solution to their implementation, training and support approaches - you can expect similar from Veeva (CRM).
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Veeva CRM

  • The system has allowed our field staff to be more efficient
  • Target marketing based on the data analytics
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Veeva CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Veeva CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Veeva CRM
8.1

Likelihood to Renew

ActiveCampaign
9.0
Veeva CRM

Usability

ActiveCampaign
8.2
Veeva CRM

Reliability and Availability

ActiveCampaign
9.1
Veeva CRM

Performance

ActiveCampaign
8.6
Veeva CRM

Support Rating

ActiveCampaign
6.5
Veeva CRM

In-Person Training

ActiveCampaign
7.3
Veeva CRM

Implementation Rating

ActiveCampaign
8.5
Veeva CRM

Scalability

ActiveCampaign
8.8
Veeva CRM

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