What users are saying about
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Top Rated
296 Ratings
13 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
13 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Veeva CRM

Good for larger teams with a lot of activities and therefore a good justification for the investment. Great for 'as above' + the companies looking to integrate Veeva CRM with other Veeva offerings, such as Align, Inslight, Zinc/PromoMats etc. Not so great for smaller organisations or those with more slightly more restricting budgets.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Veeva CRM
WYSIWYG email editor
ActiveCampaign
8.1
Veeva CRM
Dynamic content
ActiveCampaign
8.3
Veeva CRM
Ability to test dynamic content
ActiveCampaign
7.9
Veeva CRM
Landing pages
ActiveCampaign
7.1
Veeva CRM
A/B testing
ActiveCampaign
8.5
Veeva CRM
Mobile optimization
ActiveCampaign
8.2
Veeva CRM
Email deliverability reporting
ActiveCampaign
8.8
Veeva CRM
List management
ActiveCampaign
8.6
Veeva CRM
Triggered drip sequences
ActiveCampaign
9.4
Veeva CRM

Lead Management

ActiveCampaign
7.8
Veeva CRM
Lead nurturing
ActiveCampaign
7.7
Veeva CRM
Lead scoring and grading
ActiveCampaign
7.8
Veeva CRM
Data quality management
ActiveCampaign
7.2
Veeva CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Veeva CRM

Campaign Management

ActiveCampaign
7.9
Veeva CRM
Calendaring
ActiveCampaign
7.1
Veeva CRM
Event/webinar marketing
ActiveCampaign
8.7
Veeva CRM

Social Media Marketing

ActiveCampaign
8.2
Veeva CRM
Social sharing and campaigns
ActiveCampaign
8.8
Veeva CRM
Social profile integration
ActiveCampaign
7.6
Veeva CRM

Reporting & Analytics

ActiveCampaign
7.8
Veeva CRM
Dashboards
ActiveCampaign
7.9
Veeva CRM
Standard reports
ActiveCampaign
7.8
Veeva CRM
Custom reports
ActiveCampaign
7.7
Veeva CRM

Platform & Infrastructure

ActiveCampaign
8.2
Veeva CRM
API
ActiveCampaign
8.8
Veeva CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Veeva CRM
Customizability
ActiveCampaign
7.9
Veeva CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Veeva CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Veeva CRM
Integration with SugarCRM
ActiveCampaign
8.2
Veeva CRM

Sales Force Automation

ActiveCampaign
Veeva CRM
7.6
Customer data management / contact management
ActiveCampaign
Veeva CRM
8.0
Workflow management
ActiveCampaign
Veeva CRM
8.1
Territory management
ActiveCampaign
Veeva CRM
7.1
Opportunity management
ActiveCampaign
Veeva CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Veeva CRM
7.6
Contract management
ActiveCampaign
Veeva CRM
7.1
Quote & order management
ActiveCampaign
Veeva CRM
6.1
Interaction tracking
ActiveCampaign
Veeva CRM
8.3
Channel / partner relationship management
ActiveCampaign
Veeva CRM
8.0

Customer Service & Support

ActiveCampaign
Veeva CRM
8.0
Case management
ActiveCampaign
Veeva CRM
8.0
Call center management
ActiveCampaign
Veeva CRM
8.0
Help desk management
ActiveCampaign
Veeva CRM
8.0

Marketing Automation

ActiveCampaign
Veeva CRM
7.1
Lead management
ActiveCampaign
Veeva CRM
7.0
Email marketing
ActiveCampaign
Veeva CRM
7.1

CRM Project Management

ActiveCampaign
Veeva CRM
7.5
Task management
ActiveCampaign
Veeva CRM
8.0
Billing and invoicing management
ActiveCampaign
Veeva CRM
7.6
Reporting
ActiveCampaign
Veeva CRM
6.9

CRM Reporting & Analytics

ActiveCampaign
Veeva CRM
6.4
Forecasting
ActiveCampaign
Veeva CRM
6.1
Pipeline visualization
ActiveCampaign
Veeva CRM
7.7
Customizable reports
ActiveCampaign
Veeva CRM
5.4

Customization

ActiveCampaign
Veeva CRM
7.4
Custom fields
ActiveCampaign
Veeva CRM
7.2
Custom objects
ActiveCampaign
Veeva CRM
7.2
Scripting environment
ActiveCampaign
Veeva CRM
7.3
API for custom integration
ActiveCampaign
Veeva CRM
7.9

Security

ActiveCampaign
Veeva CRM
9.0
Single sign-on capability
ActiveCampaign
Veeva CRM
9.0
Role-based user permissions
ActiveCampaign
Veeva CRM
9.0

Social CRM

ActiveCampaign
Veeva CRM
8.5
Social data
ActiveCampaign
Veeva CRM
8.0
Social engagement
ActiveCampaign
Veeva CRM
9.0

Integrations with 3rd-party Software

ActiveCampaign
Veeva CRM
9.0
Marketing automation
ActiveCampaign
Veeva CRM
9.0

Platform

ActiveCampaign
Veeva CRM
9.2
Mobile access
ActiveCampaign
Veeva CRM
9.2

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Veeva CRM

  • Easily accessible with any devices such as ipads, iphones and desktop
  • Data mining - system provides insightful information to users which are targeted for each customer
  • Increases productivity of field staffs
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Veeva CRM

  • Configuration flexibility specific to Medical continues to be a challenge to differentiate from Commercial
  • Standardization of permissions and customization across teams
  • Pricing
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Veeva CRM

As Veeva CRM is built on Salesforce' platform, both solutions have rather similar look, feel and offered set of functionalities. Veeva CRM is geared up specifically for the pharmaceutical industry - to my understanding, there is an agreement between the companies, preventing Salesforce.com from stepping into the pharma market. So if you are familiar with the Salesforce.com experience - from the solution to their implementation, training and support approaches - you can expect similar from Veeva (CRM).
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Veeva CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Veeva CRM

  • The system has allowed our field staff to be more efficient
  • Target marketing based on the data analytics
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Veeva CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Veeva CRM
8.1

Likelihood to Renew

ActiveCampaign
9.1
Veeva CRM

Usability

ActiveCampaign
8.2
Veeva CRM

Reliability and Availability

ActiveCampaign
9.4
Veeva CRM

Performance

ActiveCampaign
8.1
Veeva CRM

Support Rating

ActiveCampaign
8.9
Veeva CRM

Implementation Rating

ActiveCampaign
7.4
Veeva CRM

Scalability

ActiveCampaign
9.4
Veeva CRM

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