What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1382 Ratings
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

HubSpot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1382 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
HubSpot
Collection of first-party data
Adobe Audience Manager
9.5
HubSpot
Collection of third-party data
Adobe Audience Manager
9.0
HubSpot
Access to Third-party Data Providers
Adobe Audience Manager
9.0
HubSpot

Data Classification

Adobe Audience Manager
8.5
HubSpot
Audience taxonomy
Adobe Audience Manager
8.5
HubSpot
Tag Management
Adobe Audience Manager
8.0
HubSpot
Data Analysis Dashboard
Adobe Audience Manager
9.0
HubSpot

Ad Network Integration

Adobe Audience Manager
8.0
HubSpot
Data Transfer
Adobe Audience Manager
8.0
HubSpot
DSP integration
Adobe Audience Manager
8.0
HubSpot

DMP Analytics

Adobe Audience Manager
8.0
HubSpot
Campaign Analytics
Adobe Audience Manager
7.5
HubSpot
Audience Analytics
Adobe Audience Manager
8.5
HubSpot

Email & Online Marketing

Adobe Audience Manager
HubSpot
8.6
WYSIWYG email editor
Adobe Audience Manager
HubSpot
8.1
Dynamic content
Adobe Audience Manager
HubSpot
8.3
Ability to test dynamic content
Adobe Audience Manager
HubSpot
8.4
Landing pages
Adobe Audience Manager
HubSpot
8.7
A/B testing
Adobe Audience Manager
HubSpot
8.7
Mobile optimization
Adobe Audience Manager
HubSpot
8.7
Email deliverability
Adobe Audience Manager
HubSpot
8.5
List management
Adobe Audience Manager
HubSpot
8.7
Triggered drip sequences
Adobe Audience Manager
HubSpot
9.0

Lead Management

Adobe Audience Manager
HubSpot
8.6
Lead nurturing
Adobe Audience Manager
HubSpot
9.1
Lead scoring and grading
Adobe Audience Manager
HubSpot
8.6
Data quality management
Adobe Audience Manager
HubSpot
8.1
Automated sales alerts and tasks
Adobe Audience Manager
HubSpot
8.7

Campaign Management

Adobe Audience Manager
HubSpot
8.4
Calendaring
Adobe Audience Manager
HubSpot
8.1
Event/webinar marketing
Adobe Audience Manager
HubSpot
8.8

Social Media Marketing

Adobe Audience Manager
HubSpot
8.9
Social sharing and campaigns
Adobe Audience Manager
HubSpot
8.9
Social profile integration
Adobe Audience Manager
HubSpot
8.8

Reporting & Analytics

Adobe Audience Manager
HubSpot
8.1
Dashboards
Adobe Audience Manager
HubSpot
8.4
Standard reports
Adobe Audience Manager
HubSpot
7.9
Custom reports
Adobe Audience Manager
HubSpot
7.9

Platform & Infrastructure

Adobe Audience Manager
HubSpot
8.5
API
Adobe Audience Manager
HubSpot
8.4
Role-based workflow & approvals
Adobe Audience Manager
HubSpot
8.3
Customizability
Adobe Audience Manager
HubSpot
7.9
Integration with Salesforce.com
Adobe Audience Manager
HubSpot
8.4
Integration with Microsoft Dynamics CRM
Adobe Audience Manager
HubSpot
8.7
Integration with SugarCRM
Adobe Audience Manager
HubSpot
9.0

Pros

Adobe Audience Manager

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo

HubSpot

  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
Romy Ribitzky profile photo

Cons

Adobe Audience Manager

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

HubSpot

  • More in portal optimization checks.
  • The keyword tool for blogs. Currently, it only senses the keyword if you have the entire phrase together, whereas you should optimize by having variations of the keyword throughout the piece. It doesn't sense that.
  • More support for training teams that aren't marketing minds in the software.
Hillary Johns profile photo

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.4
Based on 370 answers
At this point, we would be stupid not to renew. We can accomplish a lot more as a small Marketing team and not fall behind or spend a lot on outside contractors to help us cover the work. HubSpot's ease of automation pays for itself.
Mary Beth Folger profile photo

Usability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.5
Based on 96 answers
Hubspot's tools typically walk you through everything step by step so you don't get lost or confused and offers a lot of help topics to help you.
Erin Harris profile photo

Reliability and Availability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 78 answers
They answer my questions quickly, followup, make it easy to reach them. I'm not made to sit on hold for a long time, there are status updates such as what number in queue you are (I've never been lower than 4th in queue). They're seriously the standard I judge all other companies support by.
Karen Rust profile photo

In-Person Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.8
Based on 25 answers
I used the online training in 2013 and it was very thorough but makes the tool seem easier than it is. I learned most of what I know about the platform through the training resources and HubSpot support. Some of the more difficult nuances of the software are omitted from the videos, which I assume is to keep them short and convenient. Using the software much more involved than the videos make it seem, which is great, because the functionality is robust. If companies find it difficult to handle all their inbound campaigns in the tool alone, they should really rely on an agency to help. It is more complex than it appears.
Cherene Etemadi profile photo

Implementation

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 47 answers
We had HubSpot up and running and connected with our existing systems in less than a week. As seemless as we could hope for.
Joachim Koch profile photo

Alternatives Considered

Adobe Audience Manager

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo

HubSpot

Infusionsoft is a platform that we started using before HubSpot and we still use today. There are specific features that I like better with Infusionsoft than with HubSpot. The biggest feature that Infusionsoft has that HubSpot is missing is the integrated eCommerce and order forms/landing pages. If HubSpot had those built in natively then we'd probably dump Infusionsoft. However Infusionsoft isn't really a fair comparison to HubSpot because Infusionsoft lacks the social publishing, blogging, calls-to-action and the reporting ability that HubSpot has. HubSpot is the clear winner if you're looking for a solid all-in-one marketing platform in my opinion.
Jeff Schneider profile photo

Scalability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

HubSpot

  • Since implementing HubSpot, we have seen a shortened sales cycle as well as consistent generation of leads. Before HubSpot, it was nice to see 100 leads a year. Now we are seeing roughly 30 a month. Client who never would have found us before are interacting with the site, becoming aware of the need for our product and actually raising their hand.
  • Our email campaigns have become a lot easier to develop, manage and report on. But that's not the best part. Before HubSpot, we were seeing 2% - 8% open rates. We're now averaging between 15% - 22%. The click-through and conversion rates have also improved dramatically.
  • With the keyword monitoring tool, we have been able to develop more relevant content for our website and seen a steady increase in site traffic.
Mary Beth Folger profile photo

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Audience Manager Editions & Modules

Adobe Audience Manager
Additional Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

Add comparison