What users are saying about

HubSpot

Top Rated
1271 Ratings

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

HubSpot

Top Rated
1271 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

HubSpot

Hubspot is great for teams of all sizes, but you need to be prepared for taking on a big software with endless capabilities. It can save you time, optimize your processes, and help you market smarter. It can also lead you down a rabbit hole. Come in with goals in mind or you won't be successful.
Hillary Johns profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
HubSpot
Collection of first-party data
Adobe Audience Manager
9.5
HubSpot
Collection of third-party data
Adobe Audience Manager
9.0
HubSpot
Access to Third-party Data Providers
Adobe Audience Manager
9.0
HubSpot

Data Classification

Adobe Audience Manager
8.5
HubSpot
Audience taxonomy
Adobe Audience Manager
8.5
HubSpot
Tag Management
Adobe Audience Manager
8.0
HubSpot
Data Analysis Dashboard
Adobe Audience Manager
9.0
HubSpot

Ad Network Integration

Adobe Audience Manager
8.0
HubSpot
Data Transfer
Adobe Audience Manager
8.0
HubSpot
DSP integration
Adobe Audience Manager
8.0
HubSpot

DMP Analytics

Adobe Audience Manager
8.0
HubSpot
Campaign Analytics
Adobe Audience Manager
7.5
HubSpot
Audience Analytics
Adobe Audience Manager
8.5
HubSpot

Email & Online Marketing

Adobe Audience Manager
HubSpot
8.6
WYSIWYG email editor
Adobe Audience Manager
HubSpot
8.1
Dynamic content
Adobe Audience Manager
HubSpot
8.6
Ability to test dynamic content
Adobe Audience Manager
HubSpot
8.5
Landing pages
Adobe Audience Manager
HubSpot
9.0
A/B testing
Adobe Audience Manager
HubSpot
8.5
Mobile optimization
Adobe Audience Manager
HubSpot
8.5
Email deliverability
Adobe Audience Manager
HubSpot
8.6
List management
Adobe Audience Manager
HubSpot
8.9
Triggered drip sequences
Adobe Audience Manager
HubSpot
9.0

Lead Management

Adobe Audience Manager
HubSpot
8.6
Lead nurturing
Adobe Audience Manager
HubSpot
8.9
Lead scoring and grading
Adobe Audience Manager
HubSpot
8.3
Data quality management
Adobe Audience Manager
HubSpot
8.3
Automated sales alerts and tasks
Adobe Audience Manager
HubSpot
8.9

Campaign Management

Adobe Audience Manager
HubSpot
8.0
Calendaring
Adobe Audience Manager
HubSpot
7.9
Event/webinar marketing
Adobe Audience Manager
HubSpot
8.1

Social Media Marketing

Adobe Audience Manager
HubSpot
8.5
Social sharing and campaigns
Adobe Audience Manager
HubSpot
8.6
Social profile integration
Adobe Audience Manager
HubSpot
8.4

Reporting & Analytics

Adobe Audience Manager
HubSpot
8.0
Dashboards
Adobe Audience Manager
HubSpot
8.2
Standard reports
Adobe Audience Manager
HubSpot
8.0
Custom reports
Adobe Audience Manager
HubSpot
7.7

Platform & Infrastructure

Adobe Audience Manager
HubSpot
8.3
API
Adobe Audience Manager
HubSpot
8.5
Role-based workflow & approvals
Adobe Audience Manager
HubSpot
8.5
Customizability
Adobe Audience Manager
HubSpot
7.7
Integration with Salesforce.com
Adobe Audience Manager
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Audience Manager
HubSpot
8.6
Integration with SugarCRM
Adobe Audience Manager
HubSpot
8.2

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • A single integrated platform to manage inbound marketing, CRM and sales for the entire company. Many companies start deploying disparate solutions organically. The time will come when it will make sense to migrate the scattered solutions onto a single platform.
  • It is relatively easy to set up with the guided user interface. The HubSpot Academy is rich with educational resources - structured logically - simple short initial video to get the idea across > a more detailed video that goes into the details > finally ending with another video showing how the HubSpot tools can be used to achieve the desired objectives.
  • It is easier to manage a team that is aligned on a single solution. It is easier to make sense of the data that we generate since we do not need to reconcile data from separate systems.
  • HubSpot support is quick to respond to our queries.
Arun C Devan profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot9.4
Based on 370 answers
We've had HubSpot a year so it's hard to tell when we are still growing with it and working through the setup process to determine if HubSpot is the most ideal solution but in my opinion, it is fulfilling our needs as much as we are utilizing it.
Erin Harris profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.2
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.8
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.
Erin Harris profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Within the first three months of the launch of our redesigned website, we increased our website visitors by nearly 46%.
  • We've received a small handful of RFQ's solely from inbound, and we're working to tweak our current workflows to increase that number.
  • We are in the midst of planning a customer onboarding process and HubSpot will be a tremendous asset to help nurture and delight our current customers.
Jennifer Catalan profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Audience Manager Editions & Modules
Adobe Audience Manager
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details