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Top Rated
105 Ratings
31 Ratings
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Score 7.7 out of 101
Top Rated
105 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Sprinklr

Very well-suited for personalized business needs. Not well suited if you are looking for an "out of the box" tool with templates
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Sprinklr
Collection of first-party data
Adobe Audience Manager
9.5
Sprinklr
Collection of third-party data
Adobe Audience Manager
9.0
Sprinklr
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Sprinklr

Data Classification

Adobe Audience Manager
8.5
Sprinklr
Audience taxonomy
Adobe Audience Manager
8.5
Sprinklr
Tag Management
Adobe Audience Manager
8.0
Sprinklr
Data Analysis Dashboard
Adobe Audience Manager
9.0
Sprinklr

Ad Network Integration

Adobe Audience Manager
8.0
Sprinklr
Data Transfer
Adobe Audience Manager
8.0
Sprinklr
DSP integration
Adobe Audience Manager
8.0
Sprinklr

DMP Analytics

Adobe Audience Manager
8.0
Sprinklr
Campaign Analytics
Adobe Audience Manager
7.5
Sprinklr
Audience Analytics
Adobe Audience Manager
8.5
Sprinklr

Listening/monitoring

Adobe Audience Manager
Sprinklr
7.4
Boolean keyword searches
Adobe Audience Manager
Sprinklr
8.0
Filtering out noise/spam
Adobe Audience Manager
Sprinklr
6.6
Sentiment analysis
Adobe Audience Manager
Sprinklr
6.3
Broad channel coverage
Adobe Audience Manager
Sprinklr
8.6

Publishing

Adobe Audience Manager
Sprinklr
7.5
Content planning and scheduling
Adobe Audience Manager
Sprinklr
8.7
Audience targeting
Adobe Audience Manager
Sprinklr
6.7
Content optimization
Adobe Audience Manager
Sprinklr
7.5
Workflow management
Adobe Audience Manager
Sprinklr
7.2

Engagement

Adobe Audience Manager
Sprinklr
8.1
Automated routing and prioritization
Adobe Audience Manager
Sprinklr
7.5
Customer interaction histories
Adobe Audience Manager
Sprinklr
8.2
Bulk actions
Adobe Audience Manager
Sprinklr
8.5

Marketing

Adobe Audience Manager
Sprinklr
7.0
Lead generation
Adobe Audience Manager
Sprinklr
7.0
Content marketing
Adobe Audience Manager
Sprinklr
8.1
Paid media management
Adobe Audience Manager
Sprinklr
6.2
Campaigns and promotions
Adobe Audience Manager
Sprinklr
6.8

Channel coverage/integration

Adobe Audience Manager
Sprinklr
8.1
Twitter
Adobe Audience Manager
Sprinklr
9.4
Facebook
Adobe Audience Manager
Sprinklr
8.7
LinkedIn
Adobe Audience Manager
Sprinklr
8.6
Google+
Adobe Audience Manager
Sprinklr
8.6
Instagram
Adobe Audience Manager
Sprinklr
8.1
Pinterest
Adobe Audience Manager
Sprinklr
6.8
YouTube
Adobe Audience Manager
Sprinklr
6.6

Reporting/analytics

Adobe Audience Manager
Sprinklr
8.5
Campaign success analytics
Adobe Audience Manager
Sprinklr
9.1
Real-time tracking
Adobe Audience Manager
Sprinklr
8.2
Competitor analysis
Adobe Audience Manager
Sprinklr
8.0

Account management

Adobe Audience Manager
Sprinklr
7.1
Role-based user permissions & privileges
Adobe Audience Manager
Sprinklr
8.1
Mobile access
Adobe Audience Manager
Sprinklr
6.2

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Reporting capabilities: Sprinklr's reporting tool is able to make any custom report that you can imagine. The reporting tool takes some getting used to if you're not a data scientist, but once you get the hang of it, it's one of the best I've seen in terms of breadth.
  • Listening and monitoring capabilities: Sprinklr is one of the best social media management tools for listening that I've come across. With customizable dashboards, you're able to create streams for just about anything. With Sprinklr, you can keep tabs on your dissenters and respond to them in an efficient manner.
  • Content management: Sprinklr allows users to import collateral into the system, making it easy to reuse content. We would upload the photos we used and tag them in a way that we could search for them later. This made it incredibly easy to find old content right in the tool.
Madalyn Muncy profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Because we used Sprinklr for organic and paid posts, it didn't make sense that reporting was separated.
  • If certain users or accounts weren't added to the right group, reporting became difficult.
Christina Chen profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sprinklr8.5
Based on 28 answers
Sprinklr has proven to be a great partner for us, beyond the immediate use of their platform and its functionality. They also have global capabilities and service, which is a critical factor for our business.
Paul Matson profile photo

Usability

No score
No answers yet
No answers on this topic
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
It was never not available, seriously I can't remember one time it was "down".
Sonja Broze profile photo

Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

No score
No answers yet
No answers on this topic
Sprinklr9.0
Based on 6 answers
Good support overall.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

No score
No answers yet
No answers on this topic
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
We primarily considered Adobe and Oracle before finally settling with Sprinklr. Sprinklr might not be best in all the things it offers but the beauty is it offers almost all the possible things you're gonna need for your campaigns and digital strategy. Also, the other competitors are simply not offering as many features or are too clunky and buggy (Especially Oracle).
No photo available

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Sprinklr has reduced the amount of time overall that we spend on social media management.
  • Unfortunately Sprinklr alone has not helped us product a clear portrayal of ROI, but it is one of the tools involved for the success of ROI reporting.
Alena Van Dalen profile photo

Screenshots

Adobe Audience Manager

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Audience Manager More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information