What users are saying about
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139 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
17 Ratings
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Score 4.2 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

CallidusCloud LeadRocket

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Wendy Hamstra-Smith profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
CallidusCloud LeadRocket
6.8
WYSIWYG email editor
Adobe Campaign
7.4
CallidusCloud LeadRocket
6.9
Dynamic content
Adobe Campaign
8.3
CallidusCloud LeadRocket
Ability to test dynamic content
Adobe Campaign
8.3
CallidusCloud LeadRocket
Landing pages
Adobe Campaign
7.9
CallidusCloud LeadRocket
6.6
A/B testing
Adobe Campaign
7.3
CallidusCloud LeadRocket
Mobile optimization
Adobe Campaign
7.8
CallidusCloud LeadRocket
Email deliverability
Adobe Campaign
8.7
CallidusCloud LeadRocket
List management
Adobe Campaign
8.0
CallidusCloud LeadRocket
Triggered drip sequences
Adobe Campaign
7.2
CallidusCloud LeadRocket

Lead Management

Adobe Campaign
6.7
CallidusCloud LeadRocket
6.5
Lead nurturing
Adobe Campaign
7.2
CallidusCloud LeadRocket
Lead scoring and grading
Adobe Campaign
7.2
CallidusCloud LeadRocket
8.0
Data quality management
Adobe Campaign
6.4
CallidusCloud LeadRocket
6.6
Automated sales alerts and tasks
Adobe Campaign
6.1
CallidusCloud LeadRocket
5.0

Campaign Management

Adobe Campaign
7.3
CallidusCloud LeadRocket
Calendaring
Adobe Campaign
7.3
CallidusCloud LeadRocket
Event/webinar marketing
Adobe Campaign
7.3
CallidusCloud LeadRocket

Social Media Marketing

Adobe Campaign
7.9
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
Adobe Campaign
8.1
CallidusCloud LeadRocket
5.0
Social profile integration
Adobe Campaign
7.7
CallidusCloud LeadRocket

Reporting & Analytics

Adobe Campaign
7.7
CallidusCloud LeadRocket
Dashboards
Adobe Campaign
7.8
CallidusCloud LeadRocket
Standard reports
Adobe Campaign
8.2
CallidusCloud LeadRocket
Custom reports
Adobe Campaign
7.2
CallidusCloud LeadRocket

Platform & Infrastructure

Adobe Campaign
7.2
CallidusCloud LeadRocket
6.6
API
Adobe Campaign
6.9
CallidusCloud LeadRocket
Role-based workflow & approvals
Adobe Campaign
8.0
CallidusCloud LeadRocket
6.6
Customizability
Adobe Campaign
7.5
CallidusCloud LeadRocket
Integration with Salesforce.com
Adobe Campaign
7.5
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
CallidusCloud LeadRocket
Integration with SugarCRM
Adobe Campaign
6.4
CallidusCloud LeadRocket

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

CallidusCloud LeadRocket

  • Flashy, had a decent UI
  • Had a good idea, the vision for the software was good and needed
  • Integrated with Salesforce
  • Send a daily activity summary to the sales team that they really liked
No photo available

Cons

Adobe Campaign

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available

CallidusCloud LeadRocket

  • Complexity (for me personally it was good, since I like to adjust things to my own way of working, but others, who are looking for a quick, nice and shiny tool you understand after five minutes, might not like it)
  • Social Media Integration (it is not bad, but compared to everything else LeadFormix offers it truly lacks features and functions)
Dorian Kroll profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 11 answers
Easy of use, ease of integration, Salesforce integration are all key factors in my decision to renew.
Calvin Scharffs profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

CallidusCloud LeadRocket

CallidusCloud LeadRocket 8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

CallidusCloud LeadRocket

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

CallidusCloud LeadRocket

CallidusCloud LeadRocket 6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez profile photo

Alternatives Considered

Adobe Campaign

Adobe Campaign is better at custom features with Linux/Javascript/FTP possibilities but the rich client has nothing to do compared to Salesforce.
No photo available

CallidusCloud LeadRocket

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Wendy Hamstra-Smith profile photo

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

CallidusCloud LeadRocket

  • Increased employee efficiency with being able to mass email.
  • Increase in success rate by being able to understand our click through numbers, opened emails numbers, etc.
  • Decrease in productivity at times because we aren't sure why our emails have such a high spam rate and having to figure out how to change the email/format takes up time.
Virginia Tran profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

CallidusCloud LeadRocket

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CallidusCloud LeadRocket Editions & Modules

CallidusCloud LeadRocket
Edition
Marketing
$501
1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

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