What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

CallidusCloud LeadRocket

17 Ratings
Score 5.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

CallidusCloud LeadRocket

CallidusCloud Marketing Automation can be useful in organizations with complicated marketing teams because of this tool kind of covers everything but since there is very little need because most of the times you would not be needing all the features. Further to that even though there are a lot of features many don't work well.
Sundeep Gopal profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
CallidusCloud LeadRocket
7.3
WYSIWYG email editor
Adobe Campaign
7.3
CallidusCloud LeadRocket
7.5
Dynamic content
Adobe Campaign
7.9
CallidusCloud LeadRocket
Ability to test dynamic content
Adobe Campaign
8.2
CallidusCloud LeadRocket
Landing pages
Adobe Campaign
7.9
CallidusCloud LeadRocket
7.1
A/B testing
Adobe Campaign
6.9
CallidusCloud LeadRocket
Mobile optimization
Adobe Campaign
8.4
CallidusCloud LeadRocket
Email deliverability
Adobe Campaign
8.6
CallidusCloud LeadRocket
List management
Adobe Campaign
8.2
CallidusCloud LeadRocket
Triggered drip sequences
Adobe Campaign
7.5
CallidusCloud LeadRocket

Lead Management

Adobe Campaign
6.9
CallidusCloud LeadRocket
6.7
Lead nurturing
Adobe Campaign
7.5
CallidusCloud LeadRocket
Lead scoring and grading
Adobe Campaign
7.2
CallidusCloud LeadRocket
8.0
Data quality management
Adobe Campaign
6.6
CallidusCloud LeadRocket
7.1
Automated sales alerts and tasks
Adobe Campaign
6.3
CallidusCloud LeadRocket
5.0

Campaign Management

Adobe Campaign
7.4
CallidusCloud LeadRocket
Calendaring
Adobe Campaign
7.5
CallidusCloud LeadRocket
Event/webinar marketing
Adobe Campaign
7.3
CallidusCloud LeadRocket

Social Media Marketing

Adobe Campaign
8.1
CallidusCloud LeadRocket
5.0
Social sharing and campaigns
Adobe Campaign
8.2
CallidusCloud LeadRocket
5.0
Social profile integration
Adobe Campaign
7.9
CallidusCloud LeadRocket

Reporting & Analytics

Adobe Campaign
7.7
CallidusCloud LeadRocket
Dashboards
Adobe Campaign
8.3
CallidusCloud LeadRocket
Standard reports
Adobe Campaign
8.1
CallidusCloud LeadRocket
Custom reports
Adobe Campaign
6.8
CallidusCloud LeadRocket

Platform & Infrastructure

Adobe Campaign
7.6
CallidusCloud LeadRocket
7.1
API
Adobe Campaign
8.1
CallidusCloud LeadRocket
Role-based workflow & approvals
Adobe Campaign
8.5
CallidusCloud LeadRocket
7.1
Customizability
Adobe Campaign
8.0
CallidusCloud LeadRocket
Integration with Salesforce.com
Adobe Campaign
7.9
CallidusCloud LeadRocket
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
CallidusCloud LeadRocket
Integration with SugarCRM
Adobe Campaign
6.3
CallidusCloud LeadRocket

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • You can send as many emails to as many people as you'd like, there seemingly is no limit. I sent an email campaign to over 1 million contacts and was able to receive detailed reporting on each individual as far as who opened, when, how many times, did they click anywhere else etc.
  • The platform does the calculations for you as far as percentage of opens and click-throughs. Minutes after releasing a campaign I am able to retrieve the necessary information to create custom reporting for our customers.
  • The platform automatically dedupes contacts from receiving the same release more than once as it can be difficult to filter through mass amounts of contacts/lists.
Amir Draquez profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • I'd like to be able to store the emails I've sent out. Being able to show a thread in emails would be helpful in the process of reaching certain people.
  • I'd like to be able to better understand why certain emails are not valid. Certain emails come back as invalid but it doesn't fully explain if it's because the person doesn't work there or if the server is blocked.
  • The spam score needs to be better explained; what in my email/template is creating the issue of a high spam score.
Virginia Tran profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
CallidusCloud LeadRocket6.0
Based on 11 answers
Our team is familiar with the program, and it is easy to teach new hires how to use it so they can jump right in.
Mary Anne Flowers profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
CallidusCloud LeadRocket8.0
Based on 1 answer
Very easy to use and designed well.
Calvin Scharffs profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
CallidusCloud LeadRocket6.0
Based on 2 answers
It has declined since we started with this company and it could be better.
Amir Draquez profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Manticore is slightly better, simply because it kind of worked as opposed to not working at all. Pardot is great
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • It has increased our efficiency and helped us meet internal goals.
Mary Anne Flowers profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

CallidusCloud LeadRocket

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CallidusCloud LeadRocket Editions & Modules
CallidusCloud LeadRocket
Edition
Marketing
$501
1. per user per month
Additional Pricing Details
Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

CallidusCloud LeadRocket More Information