Adobe Campaign vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.2 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
Adobe CampaignAdobe Marketo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe CampaignAdobe Marketo Engage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe CampaignAdobe Marketo Engage
Considered Both Products
Adobe Campaign
Chose Adobe Campaign
Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms.
Chose Adobe Campaign
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.

Adobe …
Chose Adobe Campaign
  • Easy to install
  • Free trails
  • Lesser cost as compared to others
Chose Adobe Campaign
Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our …
Chose Adobe Campaign
Adobe Campaign offers unmatched customization but is definitely the least intuitive and user-friendly marketing automation tool I have ever used. We selected Adobe Campaign because we use other Adobe Marketing Cloud Products (Analytics and Target) but the integration with those …
Chose Adobe Campaign
It's more powerful, but not near as user-friendly. It's meant for a developer, not a marketer.
Chose Adobe Campaign
Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow …
Adobe Marketo Engage
Chose Adobe Marketo Engage
I worked with Adobe Campaign when it was Neolane, up until right after it sold. I still miss the functionality of it but it was extremely complicated to use. That said, there was nothing you couldn't do with it except quickly and easily deploy a campaign. I think that the ease …
Chose Adobe Marketo Engage
None are perfect. They cater to different needs and organizational maturity. In terms of customizability, Adobe Campaign v7 and Eloqua are at the top but give up some ease of use compared to Marketo. So depending on the needs of the organization (breadth of features and future …
Chose Adobe Marketo Engage
Aprimo fell behind Marketo for the email marketing and connection to Salesforce. Aprimo tries to be a lot a things in one platform and does an OK job. Marketo is specialized and can go further in the email marketing swim lane.

Oracle CX Marketing is the best all around email …
Chose Adobe Marketo Engage
Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B …
Chose Adobe Marketo Engage
I've used Campaign, Pardot, and Salesforce Marketing Cloud in my career along with Marketo, to me Marketo seems like a clear choice and a winner in terms of platform usability, reliability, and capability to customize items. For example, in Pardot, users aren't able to …
Chose Adobe Marketo Engage
Chose it for the ease of use, though it lacks a few features compared to others.However the form builder, landing page and email editor is old-school and clunky.
Chose Adobe Marketo Engage
Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - …
Chose Adobe Marketo Engage
I like how this tool gives our marketing and sales teams the ability to create more coordinated journeys with tools like Sales Connect, which run marketing data right into our CRM and other advanced lead generation, lead scoring and Account management tools.
I like the AI driven …
Chose Adobe Marketo Engage
Adobe Marketo Engage is focused on B2B and marketers and ACC is focused on B2C and needs programmers.
Chose Adobe Marketo Engage
For B2B it is best to go for Marketo. However, for B2C will rely more on upon ACS.
Chose Adobe Marketo Engage
Marketo brings the actions you want to execute into one place easily, on a lead level. While other tools may give you insights into snippets of a lead activity or even anonymized lead activity, the activity history on a lead in marketo is unmatched, when compared to any other …
Chose Adobe Marketo Engage
Marketo had the best balance of customizability and usability. It matched our need for advanced data capabilities, marketing automation, and a native Salesforce integration.
Chose Adobe Marketo Engage
Marketo features and integration are commendable. Below are the features and integration that show why Marketo is a great competitor with other MA and Ops tools.

Marketo Features:
Chose Adobe Marketo Engage
The ability to combine the strengths of multiple platforms separates Marketo. The soul of the platform is meant to be added on to, where most others try to enclose you in their ecosystems. This is especially powerful due to the ease of data supplementation in the Marketo world, …
Chose Adobe Marketo Engage
Our list included Eloqua, Pardot, HubSpot, Genius, Neolane, Silverpop, and ActOn. We chose Marketo for its ease of use, integration with Salesforce, and breadth of functionality. Of the other options, only Eloqua presented a true alternative; the others provided only a …
Chose Adobe Marketo Engage
Yes, preliminary reviews of Pardot, Neolane, Hubspot
Top Pros
Top Cons
Features
Adobe CampaignAdobe Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
13% above category average
Adobe Marketo Engage
8.0
979 Ratings
4% above category average
WYSIWYG email editor9.486 Ratings7.5888 Ratings
Dynamic content9.592 Ratings7.6865 Ratings
Ability to test dynamic content9.687 Ratings7.8843 Ratings
Landing pages8.284 Ratings8.0905 Ratings
A/B testing8.888 Ratings8.0891 Ratings
Mobile optimization9.586 Ratings7.7863 Ratings
Email deliverability reporting8.090 Ratings8.1947 Ratings
List management6.492 Ratings8.7944 Ratings
Triggered drip sequences9.681 Ratings9.0854 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
15% below category average
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Lead nurturing automation7.16 Ratings8.8922 Ratings
Lead scoring and grading7.35 Ratings8.8897 Ratings
Data quality management6.36 Ratings8.6895 Ratings
Automated sales alerts and tasks6.05 Ratings8.6850 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.4
86 Ratings
10% above category average
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Calendaring9.586 Ratings7.5708 Ratings
Event/webinar marketing7.46 Ratings8.3836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Social sharing and campaigns8.04 Ratings7.5536 Ratings
Social profile integration7.74 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Dashboards8.091 Ratings7.3891 Ratings
Standard reports8.891 Ratings7.7929 Ratings
Custom reports8.787 Ratings7.4884 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Adobe Marketo Engage
8.4
939 Ratings
10% above category average
API8.879 Ratings8.4807 Ratings
Role-based workflow & approvals9.582 Ratings8.5685 Ratings
Customizability9.485 Ratings7.8831 Ratings
Integration with Salesforce.com7.663 Ratings9.1808 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings8.6271 Ratings
Integration with SugarCRM6.56 Ratings8.2173 Ratings
Best Alternatives
Adobe CampaignAdobe Marketo Engage
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignAdobe Marketo Engage
Likelihood to Recommend
8.8
(97 ratings)
8.5
(1129 ratings)
Likelihood to Renew
8.4
(5 ratings)
9.0
(146 ratings)
Usability
8.8
(41 ratings)
8.0
(98 ratings)
Availability
7.0
(1 ratings)
9.0
(25 ratings)
Performance
7.0
(1 ratings)
9.0
(30 ratings)
Support Rating
7.9
(40 ratings)
8.8
(89 ratings)
In-Person Training
8.0
(1 ratings)
10.0
(12 ratings)
Online Training
8.0
(1 ratings)
6.7
(29 ratings)
Implementation Rating
8.0
(1 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
2.0
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
Adobe CampaignAdobe Marketo Engage
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
Read full review
Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
Adobe
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
Adobe
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
Adobe
No answers on this topic
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
Adobe
No answers on this topic
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
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Adobe
The total cost is a little bit higher than we expected.
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Scalability
Adobe
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise