Adobe Experience Manager vs Medallia

Likelihood to Recommend

Adobe is an enterprise level software that is best suited for large amounts of web content. The entire web management experience is engineered around the author. It is a large solution with many capabilities readily available to you out of the box.

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Vagner Polund

Software developer

Axis41Computer Software, 51-200 employees

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Medallia can be used as a stand-alone customer experience management system but I find great value in using Medallia completely integrated with Salesforce. It then creates a force to be reckoned with. In B-to-B this it is very important to have a real-time customer experience system so that you know what your customers are saying at any given minute. And I can't begin to tell you how important this is for a SaaS company.

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Noomi Codon

Senior Director Voice of the Customer

BlueJeans NetworkComputer Software, 501-1000 employees

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Feature Rating Comparison

Adobe Experience Manager

8.5

Medallia

—

Role-based user permissions

8.5

—

Adobe Experience Manager

7.7

Medallia

—

API

7.4

—

Internationalization / multi-language

8.1

—

Adobe Experience Manager

6.9

Medallia

—

WYSIWYG editor

7.6

—

Code quality / cleanliness

7.0

—

Admin section

7.6

—

Page templates

7.0

—

Library of website themes

5.3

—

Mobile optimization / responsive design

6.7

—

Publishing workflow

7.3

—

Form generator

6.6

—

Adobe Experience Manager

6.0

Medallia

—

Content taxonomy

7.1

—

SEO support

6.2

—

Bulk management

6.3

—

Availability / breadth of extensions

5.4

—

Community / comment management

5.3

—

Pros

Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.

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Fernando Galeano

CQ5 Developer

TravelocityLeisure, Travel & Tourism, 51-200 employees

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Great interface, easy to use on account and user level. We are able to modify account access for different team members. The interface is easy to use. Analytics tool provides great insight.
Integrates with most popular tools easily. They have great ongoing tech support.
Integration process is not complicated. The web feedback tool is very flexible, which is important for businesses to reach various consumer segments.

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Verified User

Director in Other

Hospitality Company, 5001-10,000 employees

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Cons

Steep learning curve for both Authors and Developers when it comes to customized components and workflows.
Development community is small and somewhat closed. It keeps growing with the years as CQ becomes more popular, which is a good thing.
Expensive, both to purchase, train and certify. This makes it harder to learn unless companies are willing to spend thousands on official training.

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Fernando Galeano

CQ5 Developer

TravelocityLeisure, Travel & Tourism, 51-200 employees

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Integrating with more tools.
Automating reports, to deliver them without having to run them manually.
Adding functionality to manually edit web tool designs.

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Verified User

Director in Other

Hospitality Company, 5001-10,000 employees

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Likelihood to Renew

Adobe Experience Manager 9.0

Based on 5 answers

I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.

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Curtis Mortensen

Software Developer

Axis41Computer Software, 51-200 employees

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Usability

Adobe Experience Manager 10.0

Based on 2 answers

I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content

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Vagner Polund

Software developer

Axis41Computer Software, 51-200 employees

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Support

Adobe Experience Manager 9.0

Based on 1 answer

Its so far the best Content Management System, available in market.

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Verified User

Project Manager in Information Technology

Computer Software Company, 51-200 employees

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Implementation

Adobe Experience Manager 8.7

Based on 2 answers

Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint

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Vagner Polund

Software developer

Axis41Computer Software, 51-200 employees

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Alternatives Considered

It really comes down to how much money you are willing to spend (Adobe is more) and the skill set of your developers (Sitecore is .NET vs. Adobe is Java).

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Verified User

Engineer in Information Technology

Design Company, 201-500 employees

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If you have a very large business with multiple outlets, Medallia is a reasonable choice to make because of the major scalability and the vast amounts of data you can collect. If you are a small, one-off, or independent business, it can be very costly and not all of the tools are necessary for you. I do not like the user experience or report visualizations as much as the reports on Revinate and TrustYou. Revinate is my favorite of the three so far.

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Emily Penfold Dailey

Director of Digital Presence

Greenwood HospitalityHospitality, 1001-5000 employees

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Return on Investment

Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
Takes time, which lowers productivity, to get up and running smoothly when first adopted.
Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.

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Courtney E. Howard

Editor in Chief & Conference Director - Intelligent Aerospace; Executive Editor - Military & Aerospace Electronics

PennWellPublishing, 501-1000 employees

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Has had a positive impact on guest satisfaction
Has had a positive impact on overall survey results on external reviews

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Emily Penfold Dailey

Director of Digital Presence

Greenwood HospitalityHospitality, 1001-5000 employees

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Likelihood to Recommend