Adobe Experience Manager vs Medallia

Adobe Experience Manager

If the employees in charge of creating pages are not developers, this is a great platform since everything is easy and drag and drop style. For a developer, this might be more frustrating since small code tweaks are not as accessible.

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Vanessa Suarez

Web Optimization Strategist

Charles River Interactive, Inc.Marketing and Advertising, 11-50 employees

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Medallia

Medallia can be used as a stand-alone customer experience management system but I find great value in using Medallia completely integrated with Salesforce. It then creates a force to be reckoned with. In B-to-B this it is very important to have a real-time customer experience system so that you know what your customers are saying at any given minute. And I can't begin to tell you how important this is for a SaaS company.

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Noomi Codon

Senior Director Voice of the Customer

BlueJeans NetworkComputer Software, 501-1000 employees

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Feature Rating Comparison

Adobe Experience Manager

8.1

Medallia

—

Role-based user permissions

8.1

—

Adobe Experience Manager

7.7

Medallia

—

API

7.5

—

Internationalization / multi-language

7.9

—

Adobe Experience Manager

7.1

Medallia

—

WYSIWYG editor

8.3

—

Code quality / cleanliness

6.9

—

Admin section

7.2

—

Page templates

6.9

—

Library of website themes

5.8

—

Mobile optimization / responsive design

8.0

—

Publishing workflow

7.8

—

Form generator

6.0

—

Adobe Experience Manager

6.3

Medallia

—

Content taxonomy

7.2

—

SEO support

6.9

—

Bulk management

5.4

—

Availability / breadth of extensions

6.5

—

Community / comment management

5.3

—

Pros

It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities.
The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time!
The block/brick system is very clean and the results look very good!
You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!

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Vanessa Suarez

Web Optimization Strategist

Charles River Interactive, Inc.Marketing and Advertising, 11-50 employees

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Sorting features of reports
Collecting guest surveys
Sentiment reports

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Emily Penfold Dailey

Director of Digital Presence

Greenwood HospitalityHospitality, 1001-5000 employees

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Cons

The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult.
Since it is so customizable, a talented web dev team is needed to make all the parts.
It is not easy to tell if the page is live or draft in the new interface.
Integration with non-Adobe marketing automation tools is very difficult.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 10,001+ employees

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Integrating with more tools.
Automating reports, to deliver them without having to run them manually.
Adding functionality to manually edit web tool designs.

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Verified User

Director in Other

Hospitality Company, 5001-10,000 employees

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Likelihood to Renew

Adobe Experience Manager9.0

Based on 5 answers

Adobe CQ has training classes that you can be in or watch to get a better understanding. They have some of the best customer support so if you run into any problems you can just contact them put a ticket in and they will fix it or work with you to fix the problem or issue you are running into.

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Verified User

Engineer in Engineering

Computer Software Company, 1001-5000 employees

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No score

No answers yet

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Usability

Adobe Experience Manager10.0

Based on 2 answers

I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content

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Vagner Polund

Software developer

Axis41Computer Software, 51-200 employees

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No score

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Support

Adobe Experience Manager9.0

Based on 1 answer

Its so far the best Content Management System, available in market.

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Verified User

Project Manager in Information Technology

Computer Software Company, 51-200 employees

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No score

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Implementation

Adobe Experience Manager8.7

Based on 2 answers

Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint

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Vagner Polund

Software developer

Axis41Computer Software, 51-200 employees

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No score

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Alternatives Considered

Websphere is antiquated

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Nadia Sweeting, MS

Sr. Specialist, Digital Marketing / Digital Strategist

ADTSecurity and Investigations, 10,001+ employees

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I reviewed a number of platforms and Medallia was at the top for a B-to-B environment and had an easy way to integrate with Salesforce and have all that was needed right in Salesforce.

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Noomi Codon

Senior Director Voice of the Customer

BlueJeans NetworkComputer Software, 501-1000 employees

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Return on Investment

Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
Takes time, which lowers productivity, to get up and running smoothly when first adopted.
Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.

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Courtney E. Howard

Editor in Chief & Conference Director - Intelligent Aerospace; Executive Editor - Military & Aerospace Electronics

PennWellPublishing, 501-1000 employees

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