Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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BrowserStack
Score 8.3 out of 10
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BrowserStack is a test platform built for developers and QAs to expand test coverage, scale and optimize testing with cross-browser, real device cloud, accessibility, visual testing, test management, and test observability. BrowserStack states it currently powers over a billion tests a year for customers who include Amazon, Paypal, Well Fargo Bank, Nvidia, MongoDB, Pfizer, GE, Discovery, React JS, Apache, JQuery and several others rely on BrowserStack to test their web and mobile apps.
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per month Unlimited users and 5000 free screenshots
Pricing
Adobe Target
BrowserStack
Editions & Modules
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Percy - Free
$0
per month Unlimited users and 5000 free screenshots
App Percy - Free
$0
per month 5000 free screenshots and 100 minutes of infrastructure
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
I didn't have problems working with BrowserStack. The tool is stable, there are a lot of different devices and OS. It's really useful. I only had a problem in the past while working with a company that had geolocation activated on the app. The app only works in the USA, and I was in Brazil. I faced many many issues working on this circumstances. I tried to get in touch with BrowserStack, but I leave the company before get the problem solved. But that one was the only big problem that I've faced while using BrowserStack.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
BrowserStack App Automate dashboard gives us video, screenshots and logs of what exactly happened during the test run. This helps us easily analyse failures in our automation test and figure out the root cause for failures.
BrowserStack App Live provides us with lot of devices to test on. This is specifically useful in case of high end iPhone devices which are costly for us to procure in house.
BrowserStack App Automate provides parallel threads which can be shared across multiple teams. This has helped us scale our mobile test automation effort across the organisation.
In house mobile lab might be cost effective initially but when it comes to maintaining it and add new devices as and when it comes in market makes it less cost effective than cloud solution like BrowserStack
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
This decisions mostly taken by senior management at VP and CEO level, they also need approval from many other teams like dev, design according to the use, and finance due to competitive cost, They do check other product as well, and I am just a single person from QA team, and not a decision maker
It integrates directly in internal networks and local development. The point and click interface of choosing your device, pick the browser/version and you have a working emulation of that exact environment. What else could you ask for? I've set our least computer savvy users up with BrowserStack for testing in minutes. It feels like it's just part of your local environemnt.
The tests are fast considering the fact that they're Appium tests. I've seen tests reliably pass or fail when they're supposed to, with next to zero issues on the BrowserStack side of things. Tests launch only seconds after I kick off them off from my CLI.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
I'm saying a 10 for support for BrowserStack only based on feedback from the development team. I myself have never had to reach out to support for any questions or issues, but others in the company have. From my conversations with them, the support was fantastic and had been a pleasure working with the BrowserStack team.
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Yes, it was online training on meet, and trainer looks like skilled and technical strong, he has covered end to end all the features and he has answers all the queries. because of this trainings we are able to implement it by our own in the organization, thank you for support and training.
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
It was a quick training from the support of browserstack, it was nice and easy to understand, thanks again for the support given by the team. and regularly I used to receive mails for training from support for any new feature they launch, I was able to spread same training to all my team and dev.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
It was new learning for me, till the time I was not aware of such tools are available for manual CBT testing and for automation integration caue I was using some VM for testing, it has increase my knowledge and skill set. It was a fun while implementation and I enjoyed it.
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
BrowserStack's library of devices and browsers is way bigger than Chrome DevTools. Additionally, I find that BrowserStack is more accurate than Chrome DevTools in regards to how pages render on the various devices I need to test on. Overall, BrowserStack is far better than Chrome DevTools.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
