What users are saying about
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
79 Ratings
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

BrowserStack

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
79 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

BrowserStack

For our business, it comes down to testing issues. With many readers seeing our software and everyone in the world using different browsers and browser versions, we could never keep up with everything. Having the ability to test specifically on what the reader is seeing is really helpful to us. It allows for us to quickly see, or not see, what the reader is having an issue with so we can address the issue as soon as possible.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
BrowserStack
a/b experiment testing
Adobe Target
8.8
BrowserStack
Split URL testing
Adobe Target
8.1
BrowserStack
Multivariate testing
Adobe Target
8.3
BrowserStack
Multi-page/funnel testing
Adobe Target
7.6
BrowserStack
Cross-browser testing
Adobe Target
7.4
BrowserStack
Mobile app testing
Adobe Target
6.0
BrowserStack
Test significance
Adobe Target
6.7
BrowserStack
Visual / WYSIWYG editor
Adobe Target
6.2
BrowserStack
Advanced code editor
Adobe Target
8.0
BrowserStack
Page surveys
Adobe Target
6.7
BrowserStack
Visitor recordings
Adobe Target
8.2
BrowserStack
Preview mode
Adobe Target
5.8
BrowserStack
Test duration calculator
Adobe Target
7.0
BrowserStack
Experiment scheduler
Adobe Target
8.6
BrowserStack
Experiment workflow and approval
Adobe Target
7.7
BrowserStack
Dynamic experiment activation
Adobe Target
7.6
BrowserStack
Client-side tests
Adobe Target
8.8
BrowserStack
Server-side tests
Adobe Target
7.2
BrowserStack
Mutually exclusive tests
Adobe Target
7.6
BrowserStack

Audience Segmentation & Targeting

Adobe Target
8.1
BrowserStack
Standard visitor segmentation
Adobe Target
7.9
BrowserStack
Behavioral visitor segmentation
Adobe Target
7.5
BrowserStack
Traffic allocation control
Adobe Target
8.9
BrowserStack
Website personalization
Adobe Target
8.3
BrowserStack

Results and Analysis

Adobe Target
6.8
BrowserStack
Heatmap tool
Adobe Target
7.5
BrowserStack
Click analytics
Adobe Target
8.0
BrowserStack
Scroll maps
Adobe Target
8.0
BrowserStack
Form fill analysis
Adobe Target
6.6
BrowserStack
Conversion tracking
Adobe Target
6.1
BrowserStack
Goal tracking
Adobe Target
6.8
BrowserStack
Test reporting
Adobe Target
6.9
BrowserStack
Results segmentation
Adobe Target
6.0
BrowserStack
CSV export
Adobe Target
5.3
BrowserStack
Experiments results dashboard
Adobe Target
6.5
BrowserStack

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

BrowserStack

  • It shows a true representation of how a website will look on a mobile device.
  • BrowserStack has a good variety of devices and browsers for us to test on.
  • It's easy to access BrowserStack from anywhere that I have Internet access.
  • I can inspect my code and any errors, and also test changes on the device that I am logged into. It makes troubleshooting so much easier.
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

BrowserStack

  • It can be a challenge to use it when you're accessing it from within a corporate firewall. In my view, this is the Firewall's problem, but anything that BrowserStack can do to ease that pain will expand its ability to be useful in more locked-down companies.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

BrowserStack

BrowserStack 10.0
Based on 6 answers
It's simply a must-have tool. As a designer, I have to ensure my work is at least functional in older browsers. I also have to ensure that, when I design for mobile devices, any differences between platforms aren't problematic. BrowserStack allows me to test my work in a fraction of the time, with a whole lot more accuracy.
Eric Karkovack | TrustRadius Reviewer

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

BrowserStack

BrowserStack 9.2
Based on 14 answers
It's very user-friendly. Almost instantly on launch we were able to solve cross-browser and device compatibility issues. One of the biggest "wins" in my opinion (given that we connect with 1000s of people from different age ranges and technology skills), I love the ability to test backwards for compatibility with older versions of browsers. HUGE WIN!
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

BrowserStack

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

BrowserStack

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

BrowserStack

BrowserStack 8.6
Based on 14 answers
Support from BrowserStack has been adequate, however, live chat would be greatly appreciated here due to the fact that many of the product's features are meant to be used 'live." Therefore, instantaneous support would be appreciated here as problems encountered can lead to significant delays and defeat the purpose of the platform entirely.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

BrowserStack

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

BrowserStack

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

BrowserStack

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

BrowserStack

Compared to other products I've found BrowserStack to have an easy-to-use interface, it offers all the platforms I need and it runs quickly and reliably. The browser plugin is an especially useful feature so I can almost instantly open a URL in one of my BrowserStack presets. It proved useful for basic use at the free price level and for large team use at the higher price level.
Matt Emge | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

BrowserStack

  • Browserstack has provided us with a quick solution to cross browser compatibility testing at a low cost.
  • Direct impact on ROI is difficult to judge compared to the past, when there were no reliable options for testing across numerous platforms.
  • We had to pull back on our userbase when costs went too high for each individual to access the platform simultaneously.
Nick Jastrebski | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrowserStack

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
BrowserStack
9.2

Likelihood to Renew

Adobe Target
6.3
BrowserStack
10.0

Usability

Adobe Target
1.1
BrowserStack
9.2

Reliability and Availability

Adobe Target
6.1
BrowserStack

Performance

Adobe Target
8.0
BrowserStack

Support Rating

Adobe Target
4.4
BrowserStack
8.6

In-Person Training

Adobe Target
8.1
BrowserStack

Online Training

Adobe Target
6.1
BrowserStack

Implementation Rating

Adobe Target
7.2
BrowserStack

Add comparison