What users are saying about

Adobe Target

110 Ratings

BrowserStack

Top Rated
39 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

BrowserStack

Top Rated
39 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

BrowserStack

With the sheer number of desktop browsers and mobile devices out there, it would be darn near impossible to have them all loaded on your system. Sure, you could install some virtual machine software, but why? BrowserStack is just a click away, and they have done all of that work for you. I've recommended them to anyone who will listen. It's such a helpful tool. Now, when a client says they're having an issue in a specific browser (if for some reason I didn't catch the glitch in prior testing), I can pull it up in BrowserStack and see exactly what's going on. It's a must have for any designer/developer.
Eric Karkovack profile photo

Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo
  • The ability to test remotely on your machine, or test live sites in real-time across all devices and web browsers, saving money for your company.
  • Test across the latest operating systems like Windows and Mac, without the cost of owning those operating systems.
  • Solve cross-browser and device compatibility issues right out of the gate, saving you time and money down the road by eliminating programming issues after a project is completed.
  • Provide a quality product for your customers right-away, improving your brand promise and solidifying your position as an expert in the field of digital design.
  • Improves workflow as the last word in the quality of a digital design, allowing you to test site links and navigate as if you had the actual device in your hand.
Andrew Palios profile photo

Cons

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo
  • It would be nice to test multiple browsers at the same time
  • Also have the ability to set up automated testing scripts/steps
No photo available

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
It's been working great for us even though it has its shortcomings, but it integrates well with other tools that we already have. Unless there is a tool that stands out from the crowd and offers much more benefit, we will be most likely to renew this software.
Leo Ko profile photo
BrowserStack8.0
Based on 5 answers
This is a must-have product in the digital design industry. If you cannot tell your customers right away that their website will be compatible with multiple browsers, devices, and operating systems, they may just turn away. This tool saves thousands of dollars, not only in how it improves efficiency within the workflow, but also saves on costly hardware that would otherwise be required to test digital design.
Andrew Palios profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
Laci Long profile photo
Before using BrowserStack, we had limited access to virtual machines for testing. Booting up each of these devices was time consuming and difficult to manage when multiple users needed to test. BrowserStack opened up our testing to more devices, being accessible by anyone who wanted to test from their own PC. Sauce Labs offers similar tools and pricing, but we got hooked with the free Internet Explorer testing on BrowserStack and stuck with it.
No photo available

Return on Investment

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo
  • Emulating front-end bugs can be a nightmare and can take a ton of time to get the right equipment or configuration to replicate the bug. BrowserStack makes this process a no-brainer, saving developers' and testers' valuable time.
  • For organizations of a certain scale, spending the engineering resources to implement automation could definitely lead to a positive testing ROI. I know from experience that setting up testing on a local machine can be a real hassle.
Alec Dibble profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

BrowserStack

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details