What users are saying about
115 Ratings
47 Ratings
115 Ratings
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Score 7.6 out of 101
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Target

Adobe Target is well suited for organizations that produce a variety of content types, run different types of campaigns, and desire to do frequent A/B testing of content to measure effectiveness, especially if they desire to serve those different content experiences to different audience groups. It also is useful for those that like to test short-term page modifications. It is less appropriate for organizations that have very static content, or those without the need to run A/B testing.
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BrowserStack

If you need to test websites on a device that you do not have readily available, BrowserStack is a great solution. Its ability to let you inspect the code from the browser makes testing and doing QA on sites easier. It's difficult to see any errors from an iPhone, for example, on the device itself, but BrowserStack allows to you to inspect that code just like you would on a desktop browser. If you need to test across every device very quickly, this may not be the best solution. The slowness in switching devices can be frustrating when you are on a time crunch. In the case of my department, it solved a real need that we had to see exactly what our customers are seeing and be able to resolve any device issues for them.
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Pros

  • Great for pushing content quickly to site and tracking success metrics.
  • Ease of use for marketers, but ability to become more complex for technical web development.
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  • Implement and view designs across various browsers and devices
  • Test throughly any broken features
  • Making sure designer to developer flow was seamless and without any delivery issue
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Cons

  • Friendlier interface, that is easy to use.
  • Approval process, where account manage/owner approves changes before deploying them.
  • Better integration with Adobe Analytics events.
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  • BrowserStack tends to be rather expensive and the free option is very limited. I'd like to see a unlimited free option if even for one person.
  • I'd like to see faster response times on bringing in the site screenshots.
Chris Coppenbarger profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Great brand
Great product
Great support
No photo available
BrowserStack8.0
Based on 5 answers
Cost is still a factor.
Chris Coppenbarger profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
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No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left
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No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Varun Shah profile photo
More features and devices supported
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Return on Investment

  • It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need to minimize license fees for small and start up businesses.
Varun Shah profile photo
  • Helps catch errors before website deployment
  • Helps avoid negative user feedback
  • Helps address technical issues that may occur on more popular devices and browsers
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Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

BrowserStack

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details