What users are saying about
112 Ratings
Top Rated
44 Ratings
112 Ratings
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Score 7.7 out of 101
Top Rated
44 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

BrowserStack

If you need to test websites on a device that you do not have readily available, BrowserStack is a great solution. Its ability to let you inspect the code from the browser makes testing and doing QA on sites easier. It's difficult to see any errors from an iPhone, for example, on the device itself, but BrowserStack allows to you to inspect that code just like you would on a desktop browser. If you need to test across every device very quickly, this may not be the best solution. The slowness in switching devices can be frustrating when you are on a time crunch. In the case of my department, it solved a real need that we had to see exactly what our customers are seeing and be able to resolve any device issues for them.
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Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo
  • Provides popular screen resolutions for quick responsiveness testing without manually setting everything up yourself.
  • Allows easy cross browser compatibility testing across all different browser versions.
  • Achieves responsive design testing across all the key mobile and desktop platforms.
Nick Jastrebski profile photo

Cons

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo
  • When doing manual testing, it can be slow and cumbersome to start up VMs, especially Windows VMs.
  • In some of the operating systems, copy and pasting as well as clicking can be slightly buggy at times.
Alec Dibble profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
It's been working great for us even though it has its shortcomings, but it integrates well with other tools that we already have. Unless there is a tool that stands out from the crowd and offers much more benefit, we will be most likely to renew this software.
Leo Ko profile photo
BrowserStack8.0
Based on 5 answers
Cost is still a factor.
Chris Coppenbarger profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
No photo available
I have used both Sauce Labs and BrowserStack. In my personal opinion, BrowserStack is a more polished product. I encountered less bugs and delays than Sauce Labs. I also think that BrowserStack has a cleaner and easier-to-use interface, which is important for testing. Overall, I ended up choosing BrowserStack for the long term.
Alec Dibble profile photo

Return on Investment

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo
  • BrowserStack has saved me a lot of time, headaches and embarrassment. Nothing makes a client happier than viewing their website without any strange, browser-specific issues.
  • It's helped me understand which types of layouts specific browsers will tolerate. This makes it more likely to avoid potential issues with future designs.
  • The mobile device testing really makes BrowserStack worth every penny. It's a heck of a lot cheaper than keeping both Androids and iPhones around the office.
Eric Karkovack profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

BrowserStack

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details