Agorapulse vs Khoros Marketing (Formerly Spredfast + Lithium)

• Easy to use - new members are trained within minutes on using the platform, and more advanced users can quickly find information in the tutorials section.
• Assigning social interactions to specific team members is a crucial feature of the platform for our team.
• AgoraPulse has done a good job adding new features and continuing to grow the offerings of an already outstanding social management platform.

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• Spredfast reporting capabilities have streamlined and improved multiple reporting requirements with an easy-to-use interface and scheduling process. The reports are easily customized and have allowed our teams to quickly perform necessary audits on content.
• Publishing functionality continues to evolve and improve at pace with social networks. Spredfast's reliability is critical to ensuring our business continuity.
• Spredfast's support teams provide unparalleled service. The teams have made an effort to not only know our business model but to understand our team dynamic and the nuances that impact how we work.

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• Notifications of usability updates could be handled better, and could be more timely.
• Notifications of usability issues could also be handled in a more timely manner.
• We would like to see integration with more social platforms, but we also understand the time consuming nature of that work...it would just be nice to have!

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• I'd like to see some user experience tactical function improvements implemented on a quicker timeline - things like having an option to choose a new user to mirror or offering more saved data exports. That said, we have a great technical account manager and information architect who take care of us quickly and seamlessly.

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• AgoraPulse has saved time and efforts when it comes to publishing to different platforms at the same time.
• The metrics have improved the amount of effort we put towards certain programs on campus based on how students react to them.

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• Our team uses social media to increase brand awareness. Spredfast has helped us achieve and measure our progress towards this goal. Content labels allowed us to track which content performed best. Knowing this enabled us to tailor future content and write posts that followers actually wanted to read and share, which then increased our social media following organically by thousands of users over the past year.
• Our Spredfast account reps worked with us personally to perform an in-depth analysis of our social media followers. We now know who our key brand advocates and influential followers are.
• During our company's annual conference, Spredfast's monitoring tools were invaluable for tracking mentions of the company and the conference. The tool also helped us track visits to the company website from social posts, which helped prove to executive leadership the value of social media.

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