Agorapulse vs Khoros Marketing (Formerly Spredfast + Lithium)

• Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
• Calendaring tool - ability to approve, send for approval, etc.
• Listening tool - ability to track mentions, tags, hashtags, etc.
• Reporting - they have really excellent reports that I pull on a weekly basis for clients.
• Tracks comments on ads you are running as well.
• Did I mention customer service?

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• I met our reps, Heather B. and Mahshad H., in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad, and the entire Khoros team!
• During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Khoros team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave G., Seth E., Matt F., Alex L., Nadia K., and more. It was such a great first impression and they haven't disappointed.
• I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather B., for encouraging me to sign up for these sessions. Shout out to Martin L. and Casey M. for being amazing product coaches and Josh B. for his support too!
• Khoros just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.

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• I would like to see a grid preview for Instagram that allows you to drag and drop the order of the posts.
• I would like to see the ability to provide a client a link to their planned/scheduled content for viewing and/or approval without the need to make them a member of the team.
• I would like the ability to create and save hashtag groups for each profile.

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• While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.

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• AP has really helped us grow our audience by making the execution of content sharing and audience engagement scalable. It's hard to measure the specific impact of AP, since it was implemented at the beginning of our social media efforts (which was negligible prior to), but we've seen a continued positive trend month-over-month in reach, engagement and audience size since it's implementation.

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• We've improved our customer service immensely using Khoros. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
• Khoros metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagement and as an instructional for what works best with our audience.
• The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
• Khoros metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.

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