AppsFlyer vs Google Tag Manager | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 14 reviews and ratings

Score 9.1 out of 10

Based on 149 reviews and ratings

Feature Rating Comparison

AppsFlyer

—

Google Tag Manager

9.0

Role-based user permissions

—

9.0

AppsFlyer

—

Google Tag Manager

7.9

Tag library

—

8.1

Tag variable mapping

—

8.4

Ease of writing custom tags

—

8.3

Rules-driven tag execution

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8.4

Tag performance monitoring

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7.2

Improved page load times

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7.3

Mobile app tagging

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7.9

Library of JavaScript extensions

—

7.3

AppsFlyer

—

Google Tag Manager

8.6

Event tracking

—

9.4

Mobile event tracking

—

8.9

Data distribution management

—

7.8

Universal data layer

—

9.0

Automated error checking

—

7.7

Pros

OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
Attribution data is SUPER accurate
Amazing integrations and cross-platform support

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Verified User

Project Manager in Product Management

Oil & Energy Company, 10,001+ employees

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Tag Manager allows us to insert the tag manager tracking script on our website once and we are able to manage all tracking scripts we need for our site from the Tag Manager console. The benefit is we don't need to make website changes every time we modify our tracking scripts since this is done through the Tag Manager console.
Tag Manager provides us the ability to create various rules straight from the console.. For example, we can trigger our conversion tracking scripts to fire only when visitors convert on our site.
Tag Manager allows us to create custom events. For example, we can create a rule that reports the frequency and list of all outbound links clicked from our site.

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Web Developer

Orbis EducationEducation Management, 51-200 employees

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Cons

Kind of expensive, especially for SMBs
I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.

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Verified User

Project Manager in Product Management

Oil & Energy Company, 10,001+ employees

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The user interface could be improved
Support for A/B or multivariate tests, which often require synchronous tags, are not supported
Complex collaboration/approval workflows are not supported

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Likelihood to Renew

AppsFlyer 10.0

Based on 1 answer

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

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Srikanth Bangalore

Principal Software Engineer

Yahoo! Inc.Internet, 10,001+ employees

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Google Tag Manager 10.0

Based on 6 answers

Until a strong case or need arises for enterprise tag management, I cannot see any reason why we would discontinue using Google Tag Manager. Even if we were to switch to a different vendor, we would still likely use Google Tag Manager to manage Google Analytics code and Google AdWords conversion and remarketing pixels

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Web Analyst

Collegis EducationEducation Management, 51-200 employees

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Usability

No score

No answers yet

No answers on this topic

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Google Tag Manager 9.8

Based on 3 answers

Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.

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Verified User

Employee in Marketing

Education Management Company, 51-200 employees

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Support

No score

No answers yet

No answers on this topic

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Google Tag Manager 9.1

Based on 1 answer

It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

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Google Tag Manager 7.3

Based on 1 answer

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Implementation

No score

No answers yet

No answers on this topic

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Google Tag Manager 9.8

Based on 2 answers

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

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Front End Web Developer

New PigInformation Technology and Services, 201-500 employees

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Alternatives Considered

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.

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Verified User

Team Lead in Marketing

Internet Company, 1001-5000 employees

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I have not used or evaluated other products for this type of tracking

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Director of Marketing

AdHawkMarketing and Advertising, 11-50 employees

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Return on Investment

Increased retention rate and quality of users
Better conversion rate on acquisition funnels
Made campaign optimizations easier and quicker for the team

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Verified User

Project Manager in Product Management

Oil & Energy Company, 10,001+ employees

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The biggest ROI we have seen is not needed to use valuable dev resources to do simple code implementations.

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Verified User

Employee in Marketing

Internet Company, 1001-5000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary

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