What users are saying about
37 Ratings
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Score 7.6 out of 101
301 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

AT Internet

It's well suited if you have both teams without specific skills working with data and teams who need deep data digging. Analyzer provides a lot of preconfigured and recognizable reports, and Data Query gives you a way to work with data in any manner you need. It's good for a media company as you can do cohort analysis and explore how visitors interact with your content
Dmitry Kharitonov profile photo

Google Analytics Premium

There are two primary questions I would ask: 1. What vertical does this site or sites fall under? (retail, finance, content, travel, etc.) 2. How many sites are there?If the answer to question #1 is not retail, I would strongly consider it as a front runner and if the company is looking to implement an analytics solution across multiple sites, then I would definitely recommend Google Analytics Premium
Rebecca Visconti profile photo

Pros

  • Rich interface with a marketing approch
  • No limit to request on previous data
  • Data mining possibility on all the parameters
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  • The dashboards feature is quite useful. It's easy to create a dashboard for commonly-used metrics, and they're a good way to keep track of different segments. Dashboards can be private or shared with specific people, so it's very simple to get different people the information they need without overloading them with information they don't use.
  • Google Analytics allows broad access to data in a way that most analytics programs do not. You can give any member of your organization access to a GA account, instead of dealing with a limited number of licenses. This is a convenient and effective way to get people looking at relevant data.
  • GA now buckets data into acquisition, behavior, or conversion data; this is a very useful way of grouping information, and was a great update. The ABC model reflects real customer flow through a website, and is the way most companies actually want to look at data. With this update, Google also introduced new acquisition-related features that allow you to track in much more detail how users came to your site (not just source and medium, but down to source of first vs. second exposure to your brand, how many visits before conversion, etc.).
  • Google has recently added features that allow for greater data customization in GA, which is great. For example, GA now integrates with BigQuery, which means you can combine your internal data with GA data.
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Cons

  • Segmentation (adding visitor and hit segmentation scopes).
  • MV testing (with an integrating module managing serving and personalisation).
  • Reports could be based on non pre-processed raw data to add flexibility on mixing external data set and drill down dimensions .
Benjamin Mercier profile photo
  • Last time I worked on it it did not had multivariate testing option. We were just able to do A/B testing
  • You can not share segments across the organization or group of people
  • Ability to create custom reports and share it amongst your team or organization
Pramod Khanchandani profile photo

Likelihood to Renew

AT Internet7.6
Based on 9 answers
If you can solve behavioral analysis this increases :)
Ana Julia Ghirello profile photo
Google Analytics Premium8.3
Based on 10 answers
One of the best paid tool available, easier to use and reliable data. I have used Webtrends, Yahoo Web Analytics (now discontinued), Google Analytics free/premium and Adobe and I can say GA premium is second only to Adobe Site Catalyst.
Pramod Khanchandani profile photo

Usability

AT Internet6.4
Based on 1 answer
No answer on this topic is available.
Google Analytics Premium8.2
Based on 4 answers
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Rebecca Visconti profile photo

Support

AT Internet8.9
Based on 3 answers
They are very reactive and their solution is powerful.
Edouard Ader profile photo
Google Analytics Premium10.0
Based on 5 answers
N/A see above.
Tyson Kirksey profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Analytics Premium7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Analytics Premium9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

Alternatives Considered

AT Internet is easier to use for marketing, and while AT Internet is not free compared with GA the price is reasonable. GA has too much data which is not necessary for a marketing approach.
No photo available
GAP is far more intuitive than any other analytics vendor, what it lacks in reporting robustness it makes up in usability. A very solid product, business and technical users both can get up and running on this tool in no time.
Salman Malik profile photo

Return on Investment

  • AT Internet has enabled analysts to answer product questions with minimal effort.
  • Rich Media tracking is a very powerful feature that gives insight into frontend interactions with video and audio without the need for other third party tools
Ole Bahlmann profile photo
  • Always a positive ROI when we can change what needs help with the reporting it gives.
Erin Ruoff profile photo

Pricing Details

AT Internet

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per server calls consumption
AT Internet Editions & Modules
AT Internet
Additional Pricing Details
Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription.

Google Analytics Premium

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Google Analytics Premium Editions & Modules
Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details