AT Internet vs Serpstat

AT Internet

It's well suited if you have both teams without specific skills working with data and teams who need deep data digging. Analyzer provides a lot of preconfigured and recognizable reports, and Data Query gives you a way to work with data in any manner you need. It's good for a media company as you can do cohort analysis and explore how visitors interact with your content

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Dmitry Kharitonov

Digital Director of Business Products

РБКMedia Production, 1001-5000 employees

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Serpstat

If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Feature Rating Comparison

AT Internet

—

Serpstat

7.3

Keyword analysis

—

8.0

Backlink management

—

6.7

SERP ranking tracking

—

7.0

Page grader

—

8.0

Competitive analysis

—

6.3

Site audit / diagnostics

—

8.0

AT Internet

—

Serpstat

6.4

Local SEO

—

6.3

Social SEO

—

5.7

Global SEO

—

7.3

AT Internet

—

Serpstat

8.4

Multi-domain support

—

8.3

Integration with web analytics tools

—

8.5

Pros

Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way.
Flexible system. The data is stored in a raw, non-aggregate way, web interface provides a powerful segment constructor, including user-based segments (cohort) and here's REST API for any data to work with it in a custom way.
Professional team. Digital Analytics Consultants here understand both the tool and web digital analytics tasks excellent. They help to define your objective, configure the tools and understand data in a right way.

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Dmitry Kharitonov

Digital Director of Business Products

РБКMedia Production, 1001-5000 employees

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Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Cons

The user interface could be improved (design, font, colors).

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Sixtine Wittlin

Digital Marketing Specialist

SoLocal GroupMedia Production, 1001-5000 employees

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As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Likelihood to Renew

AT Internet7.6

Based on 9 answers

AT Internet is a new vendor within the mass market industry, they go step by step on their product development and try to be a leader on innovation.
The solution doesn't work yet as a Big Data analytics environment such as Adobe Insight or comScore (Dax) but it is easy to use, powerful and comes with a high quality customer support. The only issue would be on partnership with email marketers, MVT solutions etc... which I assume can be fixed easily.

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Benjamin Mercier

Vice President, Senior Digital Analytics Manager

BarclaysInformation Technology and Services, 51-200 employees

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No score

No answers yet

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Support

AT Internet8.9

Based on 3 answers

They are very reactive and their solution is powerful.

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Edouard Ader

Owner & Creative Director

L'animalGraphic Design, 1-10 employees

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No score

No answers yet

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Alternatives Considered

Benjamin Mercier

Vice President, Senior Digital Analytics Manager

BarclaysInformation Technology and Services, 51-200 employees

View all 15 answers on this topic

Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, but is good if you are not looking for sophisticated measurement.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Return on Investment

AT Internet helped us to track precisely our conversion funnels. We could identify the pain points and improve the forms/pages that needed to be improved.

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Sixtine Wittlin

Digital Marketing Specialist

SoLocal GroupMedia Production, 1001-5000 employees

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Serpstat has not provided any ROI or loss from the information provided with their basic paid subscription. The data was too limited to take action on.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Pricing Details

AT Internet

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

1. per server calls consumption

AT Internet Editions & Modules

AT Internet

—

Additional Pricing Details

Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription.

Serpstat

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

$19*

1. per user

Serpstat Editions & Modules

Serpstat

Edition

Plan A

$191

Plan B

$691

Plan C

$1491

Plan D

$2991

Plan E

$4991

Plan F

$9991

Plan G

$1,4991

Plan H

$2,5001

1. per user

Additional Pricing Details

Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited