What users are saying about
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.9 out of 100
Based on 9 reviews and ratings
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 61 reviews and ratings
Feature Set Ratings
- VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Aurea LM
74%

9.1
VerticalResponse
91%
VerticalResponse from Deluxe ranks higher in 8/9 features
VerticalResponse from Deluxe ranks higher in 8/9 features
WYSIWYG email editor

7.0
70%
2 Ratings

8.8
88%
6 Ratings
Dynamic content

6.2
62%
2 Ratings

9.9
99%
4 Ratings
Ability to test dynamic content

6.2
62%
2 Ratings

9.9
99%
3 Ratings
Landing pages

7.9
79%
2 Ratings

8.8
88%
3 Ratings
A/B testing

10.0
100%
1 Rating

8.1
81%
4 Ratings
Email deliverability reporting

6.2
62%
4 Ratings

10.0
100%
14 Ratings
List management

8.1
81%
2 Ratings

10.0
100%
7 Ratings
Triggered drip sequences

8.0
80%
1 Rating

9.0
90%
2 Ratings
Mobile optimization

N/A
0 Ratings

7.0
70%
4 Ratings
Reporting & Analytics

7.1
Aurea LM
71%

9.4
VerticalResponse
94%
VerticalResponse from Deluxe ranks higher in 3/3 features
VerticalResponse from Deluxe ranks higher in 3/3 features
Dashboards

7.1
71%
2 Ratings

8.8
88%
8 Ratings
Standard reports

7.1
71%
2 Ratings

9.4
94%
8 Ratings
Custom reports

7.1
71%
2 Ratings

10.0
100%
5 Ratings
Attribute Ratings
- VerticalResponse from Deluxe is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
Likelihood to Recommend

6.0
Aurea LM
60%
4 Ratings

8.7
VerticalResponse
87%
27 Ratings
Likelihood to Renew

2.0
Aurea LM
20%
1 Rating

8.6
VerticalResponse
86%
19 Ratings
Usability

Aurea LM
N/A
0 Ratings

9.0
VerticalResponse
90%
5 Ratings
Availability

Aurea LM
N/A
0 Ratings

10.0
VerticalResponse
100%
2 Ratings
Performance

Aurea LM
N/A
0 Ratings

10.0
VerticalResponse
100%
2 Ratings
Support Rating

5.0
Aurea LM
50%
2 Ratings

8.0
VerticalResponse
80%
8 Ratings
Online Training

Aurea LM
N/A
0 Ratings

9.0
VerticalResponse
90%
1 Rating
Implementation Rating

5.0
Aurea LM
50%
2 Ratings

10.0
VerticalResponse
100%
8 Ratings
Likelihood to Recommend
Aurea LM
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesVerticalResponse
Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesPros
Aurea LM
- Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
- Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
- Discussion Lists. There are numerous list setting to customize each list.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesVerticalResponse
- The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
- With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Marketing Manager
KryterionHealth, Wellness and Fitness, 51-200 employees
Cons
Aurea LM
- Tech support is limited for standard users, especially during non business hours even for critical errors
- Installation/upgrade is often complicated
- Version releases are too frequent
Sr. Associate - Projects
CognizantBanking, 10,001+ employees
VerticalResponse
- The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
- Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Contracts and Grants Manager
Alternatives, Inc. (Chicago)11-50 employees
Pricing Details
Aurea LM
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Aurea LM Editions & Modules
—
Additional Pricing Details
—VerticalResponse
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
VerticalResponse Editions & Modules
Edition
Basic | $11.001 |
---|---|
Pro | $16.001 |
Pro Plus | $196.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
Aurea LM
Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesVerticalResponse
VerticalResponse 8.6
Based on 19 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Business Analyst
Marcus Hotels & Resorts1001-5000 employees
Usability
Aurea LM
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesReliability and Availability
Aurea LM
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
CEO (Chief Executive Officer)
Small World LabsInternet, 11-50 employees
Performance
Aurea LM
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 10.0
Based on 2 answers
No issues
CEO (Chief Executive Officer)
Small World LabsInternet, 11-50 employees
Support Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesVerticalResponse
VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Verified User
Manager in Sales
Wine and Spirits Company, 11-50 employeesOnline Training
Aurea LM
No score
No answers yet
No answers on this topic
VerticalResponse
VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Verified User
Board Member in Information Technology
Information Technology and Services Company, 1-10 employeesImplementation Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesVerticalResponse
VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.

Verified User
Professional in Customer Service
Computer Software Company, 51-200 employeesAlternatives Considered
Aurea LM
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesVerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Co-Owner, Executive Director of Marketing & Public Relations
New Media Vegas, LLCMarketing & Advertising, 1-10 employees
Return on Investment
Aurea LM
- Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
- LM can do almost anything you need. it's complete.
- ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesVerticalResponse
- We were able to blast out promotions our company was having to customers which created an increase in business.
- By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
- Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Verified User
Manager in Marketing
Transportation/Trucking/Railroad Company, 51-200 employees