AWeber vs Sprinklr Modern Marketing & Advertising

• Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
• Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
• Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
• Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.

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• Great personal attention from our account executive. They tried their best to coach and onboarding.
• Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
• Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

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• Aweber's drag and drop email designer could be a little easier to use.
• It is difficult to design templates for the casual user, they almost always need help.
• The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.

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• It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

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• If the campaign is well designed in the first place, ROI is immediate.
• Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.

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• Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
• Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
• In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
• The price of the tool is very high so I'm not sure that the ROI is 1 to 1

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