Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Lusha
Score 8.3 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
(for 50 emails and 5 phones for 1 user)
Pricing
Demandbase OneLusha
Editions & Modules
No answers on this topic
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
Demandbase OneLusha
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.25% discount for annual pricing.
More Pricing Information
Community Pulse
Demandbase OneLusha
Considered Both Products
Demandbase One
Chose Demandbase One
I would use both as sometimes Lusha provides more phonenumbers
Lusha
Chose Lusha
Lusha Extension is very handy and very easy and fast to integrate with multiple software modules such as Google Chrome, LinkedIn Sales Navigator, Salesforce or any other software in place. Also, comparative to other software available in market such as Zoom Info or Inside View, …
Features
Demandbase OneLusha
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
47 Ratings
24% below category average
Lusha
-
Ratings
Automated routing and prioritization6.439 Ratings00 Ratings
Customer interaction histories6.543 Ratings00 Ratings
Syndicated content4.03 Ratings00 Ratings
Personalization6.240 Ratings00 Ratings
Engagement data tracking6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.5
34 Ratings
18% below category average
Lusha
-
Ratings
Ad campaign creation6.732 Ratings00 Ratings
Display advertising7.232 Ratings00 Ratings
Contextual advertising6.525 Ratings00 Ratings
Social advertising5.826 Ratings00 Ratings
Ad reporting and analytics6.533 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.7
50 Ratings
13% below category average
Lusha
-
Ratings
Standard visitor segmentation7.049 Ratings00 Ratings
Behavioral visitor segmentation6.846 Ratings00 Ratings
ABM sales intelligence6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
6.6
51 Ratings
13% below category average
Lusha
-
Ratings
3rd party intent signals6.547 Ratings00 Ratings
Downstream intent signals6.646 Ratings00 Ratings
Account identification6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
7.0
44 Ratings
11% below category average
Lusha
-
Ratings
Automated workflow & orchestration7.044 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Demandbase One
-
Ratings
Lusha
8.8
114 Ratings
13% above category average
Advanced search00 Ratings8.934 Ratings
Identification of new leads00 Ratings8.6110 Ratings
List quality00 Ratings8.336 Ratings
List upload/download00 Ratings9.0107 Ratings
Ideal customer targeting00 Ratings8.734 Ratings
Load time/data access00 Ratings9.24 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Demandbase One
-
Ratings
Lusha
8.6
123 Ratings
10% above category average
Contact information00 Ratings8.5122 Ratings
Company information00 Ratings8.6118 Ratings
Industry information00 Ratings8.6114 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Demandbase One
-
Ratings
Lusha
8.6
115 Ratings
14% above category average
Lead qualification process00 Ratings8.998 Ratings
Smart lists and recommendations00 Ratings8.729 Ratings
Salesforce integration00 Ratings9.248 Ratings
Company/business profiles00 Ratings8.3103 Ratings
Alerts and reminders00 Ratings8.048 Ratings
Data hygiene00 Ratings8.536 Ratings
Automatic data refresh00 Ratings8.9102 Ratings
Tags00 Ratings8.02 Ratings
Filters and segmentation00 Ratings9.040 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Demandbase One
-
Ratings
Lusha
8.3
26 Ratings
11% above category average
Sales email templates00 Ratings8.725 Ratings
Append emails to records00 Ratings7.82 Ratings
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Demandbase OneLusha
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User Ratings
Demandbase OneLusha
Likelihood to Recommend
6.2
(222 ratings)
8.8
(121 ratings)
Likelihood to Renew
4.9
(30 ratings)
8.1
(6 ratings)
Usability
6.6
(91 ratings)
9.0
(5 ratings)
Availability
7.0
(2 ratings)
9.0
(1 ratings)
Performance
7.3
(2 ratings)
8.0
(1 ratings)
Support Rating
10.0
(50 ratings)
9.1
(5 ratings)
In-Person Training
6.0
(1 ratings)
8.0
(1 ratings)
Online Training
9.9
(2 ratings)
9.0
(1 ratings)
Implementation Rating
10.0
(11 ratings)
9.5
(105 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Demandbase OneLusha
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Lusha
The software ensures smooth email marketing and tracking. It has very reliable sales enablement tools, including lead management, collaboration, and contact management. Integration of the product with other software is seamless, and customer support service providers are responsive and helpful. Product pricing is flexible and affordable for all businesses, irrespective of their size.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Lusha
It suits our requirements perfectly and fits well within our budget
Read full review
Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
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Reliability and Availability
Demandbase
Seems to always work.
Read full review
Lusha
No answers on this topic
Performance
Demandbase
It's pretty fast.
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Lusha
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
Read full review
In-Person Training
Demandbase
She was fine, but we only had one session
Read full review
Lusha
Issues solving
Read full review
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Lusha
Fast responding
Read full review
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Lusha
The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
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Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities