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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Lusha

    Score8.4 out of 10
    N/ALusha is a Business-to-Business (B2B) data and Sales Intelligence platform utilized by sales, marketing, recruitment, and Revenue Operations (RevOps) departments to identify professional contacts, enrich database records, and monitor buying signals. The solution integrates with Customer Relationship Management (CRM) systems, automation tools, and existing Go-To-Market (GTM) stacks. According to Lusha, the system provides access to over 300 million business contacts and achieves over 90% direct…

    $0

    40 credits

    Pricing
    Demandbase OneLusha
    Editions & Modules
    No answers on this topic
    Free
    $0.00
    per month 40 credits
    Starter
    $49.90
    per month 400 credits
    Pro
    $69.90
    per month 600 credits
    Premium
    $399.90
    per month 3,400 credits
    Scale
    Fully customizable plan for large organizations
    per month
    Offerings
    Pricing Offerings
    Demandbase OneLusha
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.25% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Demandbase OneLusha
    Considered Both Products
    Demandbase
    Chose Demandbase One
    I would use both as sometimes Lusha provides more phonenumbers
    Incentivized
    Lusha
    Chose Lusha
    Lusha Extension is very handy and very easy and fast to integrate with multiple software modules such as Google Chrome, LinkedIn Sales Navigator, Salesforce or any other software in place. Also, comparative to other software available in market such as Zoom Info or Inside View, …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    95%
    Would buy again
    118 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    97%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    95%
    Happy with the feature set
    118 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    97%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    98%
    Implementation went as expected
    106 Answers
    Features
    Demandbase OneLusha
    Engagement
    Comparison of Engagement features of Demandbase One and Lusha
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Lusha
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Lusha
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Lusha
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Lusha
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Lusha
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Lusha
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Lusha
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Lusha
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Lusha
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Demandbase One and Lusha
    Feature
    Demandbase One
    -
    Ratings
    Lusha
    8.3
    122 Ratings
    7% above category average
    Advanced search00 Ratings9.143 Ratings
    Identification of new leads00 Ratings8.8119 Ratings
    List quality00 Ratings8.445 Ratings
    List upload/download00 Ratings8.8116 Ratings
    Ideal customer targeting00 Ratings8.643 Ratings
    Load time/data access00 Ratings6.06 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Demandbase One and Lusha
    Feature
    Demandbase One
    -
    Ratings
    Lusha
    8.8
    132 Ratings
    13% above category average
    Contact information00 Ratings8.8133 Ratings
    Company information00 Ratings8.7129 Ratings
    Industry information00 Ratings8.8125 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Demandbase One and Lusha
    Feature
    Demandbase One
    -
    Ratings
    Lusha
    8.4
    124 Ratings
    12% above category average
    Lead qualification process00 Ratings8.5107 Ratings
    Smart lists and recommendations00 Ratings8.738 Ratings
    Salesforce integration00 Ratings9.056 Ratings
    Company/business profiles00 Ratings8.5114 Ratings
    Alerts and reminders00 Ratings8.257 Ratings
    Data hygiene00 Ratings8.547 Ratings
    Automatic data refresh00 Ratings8.8111 Ratings
    Tags00 Ratings7.04 Ratings
    Filters and segmentation00 Ratings8.751 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Demandbase One and Lusha
    Feature
    Demandbase One
    -
    Ratings
    Lusha
    7.6
    31 Ratings
    2% above category average
    Sales email templates00 Ratings8.731 Ratings
    Append emails to records00 Ratings6.44 Ratings
    Best Alternatives
    Demandbase OneLusha
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneLusha
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.9
    (135 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.2
    (6 ratings)
    Usability
    6.6
    (94 ratings)
    9.1
    (5 ratings)
    Availability
    7.0
    (2 ratings)
    9.0
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (50 ratings)
    9.1
    (5 ratings)
    In-Person Training
    6.0
    (1 ratings)
    8.0
    (1 ratings)
    Online Training
    9.9
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    9.5
    (118 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Demandbase OneLusha
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Lusha
    It excels in contact information, but leaves wanting when it comes to company data and matching, allowing only for matches on either URL or Company Name. Our standard practice is URL, Name and Country which ensures better accuracy. We use it primarily for adding mobile and email details to existing contacts. 25 Intent topics that we can change monthly gives us flexibility to search for specific signals that some of our other tools do not have access to. However, the exports do not come with a number, instead a description.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Lusha
    • Identify prospect from Linkedin/Sales Navigator pages
    • Show email ID and phone numbers of the prospect
    • Reflect the correct/complete name of the prospect
    • Suggest contacts from similar profiles
    • Copy/edit option available for better user friendliness
    • It shows relevant information of the prospect's company as well
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Lusha
    • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
    • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
    • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Lusha
    It suits our requirements perfectly and fits well within our budget
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Lusha
    Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Lusha
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Lusha
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Lusha
    Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Lusha
    Issues solving
    Incentivized
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Lusha
    Fast responding
    Incentivized
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Lusha
    The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Lusha
    I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Lusha
    • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
    • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot