emfluence Marketing Platform vs. Mautic (open source)

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.

Incentivized

Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties

• Custom landing pages to dive deeper into campaigns and track results
• Responsive customer service with any problems we come by
• A/B testing

Incentivized

• Marketing email organization
• Email tracking
• Email automation
• Contact management
• Open rates
• Delivery rates
• A/B testing
• Email sending
• Unsubscribe management
• SMTP management

• I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
• When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
• Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.

Incentivized

• Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
• More responsive form templates are needed.

Incentivized

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.

Incentivized

Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.

• It's allowed for us to generate more traffic to our client's websites.
• It's allowed for us to generate more leads from email marketing through emfluence.
• Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.

Incentivized

• We made our ROI back within a year.
• Fulfills our needs and our client's needs, our clients love it.
• I would just add more templates to the email construction selection, other than that, it is just perfect.

Incentivized