Emplifi Social Marketing Cloud vs. Sprout Social

For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.

IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.

Incentivized

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• For each account, customize posts for each platform, and schedule them to go live simultaneously.
• Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
• Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.

Incentivized

• We would like to add more public profiles at no cost
• In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
• When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.

Incentivized

• Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
• Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).

Incentivized

Is so intuitve, so easy to use, you dont have to know preoviously something about Emplifi Social Marketing Cloud you can use it for the first time and understand how it works, is a tool that not only helps, manage and make your work easier because all the complements that it has. You can manage Emplifi Social Marketing Cloud since your phone this is incredible, it means you can work since any place.

Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.

Incentivized

Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.

It is quick to post, however you have to refresh the page every time you add a new scheduled item.

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.

Incentivized

The online training was fine but, in the end, the best way to learn any product is by actually using it.

Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.

Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Incentivized

We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.

Incentivized

• We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
• We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.

Incentivized

• One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
• Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
• One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.

Incentivized