Google Analytics vs VWO | TrustRadius

What users are saying about

Score 8.6 out of 10

Based on 2791 reviews and ratings

Score 5.4 out of 10

Based on 175 reviews and ratings

Feature Rating Comparison

Google Analytics

VWO

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Visitor recordings

Preview mode

Test duration calculator

Google Analytics

VWO

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Google Analytics

VWO

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Experiments results dashboard

Pros

Provides anonymized traffic data - where people come from
With proper implementation, shows the best source for converting users
Shows the time on site, time on page, and bounce rate, to determine the value of pages and content
Shows user flow - what's the path users are taking around your website?
Shows where users are dropping off

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Michael Weissberg

Senior Digital Marketing Manager

KerryFood & Beverages, 10,001+ employees

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VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

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Real Estate, 51-200 employees

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Cons

It can be difficult to create the segment I'm looking for.
I don't always trust that the data is telling me what I think it is. Sometimes unsure how the data is being calculated or what exactly I'm looking at.
I know there are a ton of things I'm missing! Help me discover the features I need :)

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Product Manager

PAIRINInternet, 11-50 employees

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The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

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Likelihood to Renew

Google Analytics 9.6

Based on 49 answers

Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.

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Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

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VWO 8.7

Based on 20 answers

It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Head of User Experience

streetlife.comInternet, 11-50 employees

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Usability

Google Analytics 9.0

Based on 6 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Web Developer

PmD InteractiveInternet, 1-10 employees

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VWO 8.2

Based on 2 answers

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Reliability and Availability

Google Analytics 9.5

Based on 4 answers

No answer on this topic is available.

VWO 9.1

Based on 3 answers

I have not experienced an application error or unplanned outage with VWO.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 1 answer

VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Support Rating

Google Analytics 6.5

Based on 82 answers

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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Media Director

Studio FlightMarketing & Advertising, 11-50 employees

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VWO 9.1

Based on 4 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

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Online Training

Google Analytics 10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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President

Command PartnersOnline Media, 11-50 employees

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VWO 6.4

Based on 1 answer

Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Implementation Rating

Google Analytics 5.0

Based on 12 answers

Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.

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Vice President of Business Development

LKCSMarketing and Advertising, 51-200 employees

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VWO 9.1

Based on 3 answers

Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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Verified User

Professional in Marketing

Events Services Company, 1001-5000 employees

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Alternatives Considered

Google Analytics is free and also is a leader in the analytics world. The amount of data captured is remarkable and the ability to segment out different sets of traffic can provide much needed insight into your customer base and website traffic. We have not explored other analytics tools since GA accomplishes all the things we need it for - and does it at no cost.

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Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.

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Michel Zurkirchen

Content manager

Fontem Ventures B.V.Tobacco, 201-500 employees

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Scalability

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 1 answer

The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

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Return on Investment

It guides our decisions on what content to focus on with our website and blog.
It lets us know how well our marketing campaigns are performing so we know where to focus time and budget.
It helps us see how organic search helps our business.

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

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Verified User

Analyst in Other

Marketing and Advertising Company, 51-200 employees

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Screenshots

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See Both VWO Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Google Analytics Editions & Modules

Edition

Google Analytics	Free
Google Analytics 360	$150,000²

per year

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

VWO Editions & Modules

Edition

TESTING	Get a Demo¹
CONVERSION OPTIMIZATION	Get a Demo²
ENTERPRISE	Get a Demo³
Subscription	$99.00⁴

The classic VWO A/B testing solution
The all-in-one platform for all your optimization needs
Customized solution with advanced AB testing and conversion optimization capabilities
Per Month

Additional Pricing Details

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Rating Summary

Google Analytics

VWO

Google Analytics

VWO

Google Analytics

VWO

Google Analytics

VWO

Google Analytics

VWO

Google Analytics

VWO

Google Analytics

VWO

Google Analytics

VWO

Google Analytics

VWO

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