What users are saying about
Google Analytics
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
3289 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 3289 reviews and ratings
186 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 186 reviews and ratings
Feature Set Ratings
Testing and Experimentation

Google Analytics
Feature Set Not Supported
N/A

7.6
VWO
76%
VWO ranks higher in 11/11 features
VWO ranks higher in 11/11 features
a/b experiment testing

N/A
0 Ratings

8.2
82%
1 Rating
Split URL testing

N/A
0 Ratings

9.1
91%
1 Rating
Multivariate testing

N/A
0 Ratings

8.8
88%
8 Ratings
Multi-page/funnel testing

N/A
0 Ratings

6.4
64%
2 Ratings
Cross-browser testing

N/A
0 Ratings

8.2
82%
1 Rating
Test significance

N/A
0 Ratings

7.3
73%
1 Rating
Visual / WYSIWYG editor

N/A
0 Ratings

7.3
73%
1 Rating
Advanced code editor

N/A
0 Ratings

9.1
91%
1 Rating
Visitor recordings

N/A
0 Ratings

6.4
64%
1 Rating
Preview mode

N/A
0 Ratings

6.4
64%
1 Rating
Test duration calculator

N/A
0 Ratings

6.4
64%
1 Rating
Audience Segmentation & Targeting

Google Analytics
Feature Set Not Supported
N/A

8.2
VWO
82%
VWO ranks higher in 4/4 features
VWO ranks higher in 4/4 features
Standard visitor segmentation

N/A
0 Ratings

9.1
91%
1 Rating
Behavioral visitor segmentation

N/A
0 Ratings

7.3
73%
1 Rating
Traffic allocation control

N/A
0 Ratings

9.1
91%
1 Rating
Website personalization

N/A
0 Ratings

7.3
73%
1 Rating
Results and Analysis

Google Analytics
Feature Set Not Supported
N/A

7.0
VWO
70%
VWO ranks higher in 8/8 features
VWO ranks higher in 8/8 features
Heatmap tool

N/A
0 Ratings

6.4
64%
1 Rating
Click analytics

N/A
0 Ratings

6.4
64%
1 Rating
Scroll maps

N/A
0 Ratings

6.4
64%
1 Rating
Conversion tracking

N/A
0 Ratings

8.2
82%
1 Rating
Goal tracking

N/A
0 Ratings

8.2
82%
1 Rating
Test reporting

N/A
0 Ratings

7.3
73%
1 Rating
Results segmentation

N/A
0 Ratings

5.5
55%
1 Rating
Experiments results dashboard

N/A
0 Ratings

8.2
82%
1 Rating
Attribute Ratings
- Google Analytics is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Online Training, Product Scalability
- VWO is rated higher in 4 areas: Usability, Performance, Support Rating, Implementation Rating
Likelihood to Recommend

8.9
Google Analytics
89%
184 Ratings

8.5
VWO
85%
105 Ratings
Likelihood to Renew

10.0
Google Analytics
100%
50 Ratings

8.7
VWO
87%
20 Ratings
Usability

8.0
Google Analytics
80%
6 Ratings

8.2
VWO
82%
2 Ratings
Availability

10.0
Google Analytics
100%
5 Ratings

9.1
VWO
91%
6 Ratings
Performance

8.0
Google Analytics
80%
1 Rating

8.2
VWO
82%
2 Ratings
Support Rating

6.9
Google Analytics
69%
82 Ratings

9.1
VWO
91%
8 Ratings
Online Training

10.0
Google Analytics
100%
2 Ratings

6.4
VWO
64%
1 Rating
Implementation Rating

9.0
Google Analytics
90%
13 Ratings

9.1
VWO
91%
6 Ratings
Product Scalability

9.0
Google Analytics
90%
1 Rating

8.2
VWO
82%
1 Rating
Likelihood to Recommend
Google Analytics
A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.

Verified User
Analyst in Marketing
Computer & Network Security Company, 501-1000 employeesVWO
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employeesPros
Google Analytics
- Multiple reports to see website use and behavior
- Allows you to customize reports with days, weeks, months, and years
- You can build out a dashboard to easily view stats from multiple websites in one place
- You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesVWO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Real Estate, 51-200 employees
Cons
Google Analytics
- Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
- Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
- Gotchas around filtering and data validation.
- Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Verified User
Professional in Engineering
Retail Company, 201-500 employeesVWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Pricing Details
Google Analytics
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 per month
Google Analytics Editions & Modules
Edition
Google Analytics | Free |
---|---|
Google Analytics 360 | $150,0002 |
- none
- per year
Additional Pricing Details
—VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
Subscription | $99.004 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities
- per month
Additional Pricing Details
—Likelihood to Renew
Google Analytics
Google Analytics 10.0
Based on 50 answers
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
VWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
Google Analytics
Google Analytics 8.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Web Developer
PmD InteractiveInternet, 1-10 employees
VWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesReliability and Availability
Google Analytics
Google Analytics 10.0
Based on 5 answers
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
VWO
VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesPerformance
Google Analytics
Google Analytics 8.0
Based on 1 answer
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
VWO
VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesSupport Rating
Google Analytics
Google Analytics 6.9
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Media Director
Studio FlightMarketing & Advertising, 11-50 employees
VWO
VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
Google Analytics
Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
President
Command PartnersOnline Media, 11-50 employees
VWO
VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesImplementation Rating
Google Analytics
Google Analytics 9.0
Based on 13 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Marketing Manager
Drury HotelsHospitality, 1001-5000 employees
VWO
VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

Verified User
Professional in Marketing
Events Services Company, 1001-5000 employeesAlternatives Considered
Google Analytics
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
Senior Director, Information Services
MarketScaleMedia Production, 51-200 employees
VWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Scalability
Google Analytics
Google Analytics 9.0
Based on 1 answer
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
VWO
VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesReturn on Investment
Google Analytics
- It has helped us gain understanding of what is going on on our website.
- It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
- It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
- It has helped guide our website redesign.
Director of Marketing & Analytics
SocialVenturesNon-profit Organization Management, 1-10 employees
VWO
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Verified User
Analyst in Other
Marketing and Advertising Company, 51-200 employees