What users are saying about
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2791 Ratings
175 Ratings

Google Analytics

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2791 Ratings
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Score 8.6 out of 100
175 Ratings
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Score 5.4 out of 100

Likelihood to Recommend

Google Analytics

It may be tough to find other analytical tools for web outside of Google Analytics that will have you covered as far as full insight to the performance of your website. Our organizations setup includes many users and multiple instances per each country. So definitely for a large organization, you will want to have GA setup and running.
Anonymous | TrustRadius Reviewer

VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Google Analytics
VWO
7.5
a/b experiment testing
Google Analytics
VWO
8.2
Split URL testing
Google Analytics
VWO
9.1
Multivariate testing
Google Analytics
VWO
7.8
Multi-page/funnel testing
Google Analytics
VWO
6.4
Cross-browser testing
Google Analytics
VWO
8.2
Test significance
Google Analytics
VWO
7.3
Visual / WYSIWYG editor
Google Analytics
VWO
7.3
Advanced code editor
Google Analytics
VWO
9.1
Visitor recordings
Google Analytics
VWO
6.4
Preview mode
Google Analytics
VWO
6.4
Test duration calculator
Google Analytics
VWO
6.4

Audience Segmentation & Targeting

Google Analytics
VWO
8.2
Standard visitor segmentation
Google Analytics
VWO
9.1
Behavioral visitor segmentation
Google Analytics
VWO
7.3
Traffic allocation control
Google Analytics
VWO
9.1
Website personalization
Google Analytics
VWO
7.3

Results and Analysis

Google Analytics
VWO
7.0
Heatmap tool
Google Analytics
VWO
6.4
Click analytics
Google Analytics
VWO
6.4
Scroll maps
Google Analytics
VWO
6.4
Conversion tracking
Google Analytics
VWO
8.2
Goal tracking
Google Analytics
VWO
8.2
Test reporting
Google Analytics
VWO
7.3
Results segmentation
Google Analytics
VWO
5.5
Experiments results dashboard
Google Analytics
VWO
8.2

Pros

Google Analytics

  • Provides anonymized traffic data - where people come from
  • With proper implementation, shows the best source for converting users
  • Shows the time on site, time on page, and bounce rate, to determine the value of pages and content
  • Shows user flow - what's the path users are taking around your website?
  • Shows where users are dropping off
Michael Weissberg | TrustRadius Reviewer

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen | TrustRadius Reviewer

Cons

Google Analytics

  • It can be difficult to create the segment I'm looking for.
  • I don't always trust that the data is telling me what I think it is. Sometimes unsure how the data is being calculated or what exactly I'm looking at.
  • I know there are a ton of things I'm missing! Help me discover the features I need :)
Ethan Galowitz | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Google Analytics

Google Analytics 9.6
Based on 49 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Google Analytics

Google Analytics 9.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Google Analytics

Google Analytics 9.5
Based on 4 answers
No answer on this topic is available.

VWO

VWO 9.1
Based on 3 answers
I have not experienced an application error or unplanned outage with VWO.
Anonymous | TrustRadius Reviewer

Performance

Google Analytics

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Anonymous | TrustRadius Reviewer

Support Rating

Google Analytics

Google Analytics 6.5
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Sarah Hoffman | TrustRadius Reviewer

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Anonymous | TrustRadius Reviewer

Implementation Rating

Google Analytics

Google Analytics 5.0
Based on 12 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

VWO

VWO 9.1
Based on 3 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Google Analytics

Google Analytics is free and also is a leader in the analytics world. The amount of data captured is remarkable and the ability to segment out different sets of traffic can provide much needed insight into your customer base and website traffic. We have not explored other analytics tools since GA accomplishes all the things we need it for - and does it at no cost.
John Laudisio | TrustRadius Reviewer

VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Michel Zurkirchen | TrustRadius Reviewer

Scalability

Google Analytics

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Anonymous | TrustRadius Reviewer

Return on Investment

Google Analytics

  • It guides our decisions on what content to focus on with our website and blog.
  • It lets us know how well our marketing campaigns are performing so we know where to focus time and budget.
  • It helps us see how organic search helps our business.
Anonymous | TrustRadius Reviewer

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Anonymous | TrustRadius Reviewer

Screenshots

Google Analytics

Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. per year
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
Subscription$99.004
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
  4. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Google Analytics
9.1
VWO
8.0

Likelihood to Renew

Google Analytics
9.6
VWO
8.7

Usability

Google Analytics
9.0
VWO
8.2

Reliability and Availability

Google Analytics
9.5
VWO
9.1

Performance

Google Analytics
VWO
8.2

Support Rating

Google Analytics
6.5
VWO
9.1

Online Training

Google Analytics
10.0
VWO
6.4

Implementation Rating

Google Analytics
5.0
VWO
9.1

Scalability

Google Analytics
VWO
8.2

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