What users are saying about

Google Analytics vs VWO

Google Analytics
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Top Rated
3289 Ratings
VWO
186 Ratings

Google Analytics

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Top Rated
3289 Ratings
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Score 8.6 out of 100

Based on 3289 reviews and ratings

VWO

186 Ratings
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Score 8.3 out of 100

Based on 186 reviews and ratings

Feature Set Ratings

    Testing and Experimentation

    Google Analytics

    Feature Set Not Supported
    N/A
    7.6

    VWO

    76%
    VWO ranks higher in 11/11 features
    VWO ranks higher in 11/11 features

    a/b experiment testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Multi-page/funnel testing

    N/A
    0 Ratings
    6.4
    64%
    2 Ratings

    Cross-browser testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test significance

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Audience Segmentation & Targeting

    Google Analytics

    Feature Set Not Supported
    N/A
    8.2

    VWO

    82%
    VWO ranks higher in 4/4 features
    VWO ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results and Analysis

    Google Analytics

    Feature Set Not Supported
    N/A
    7.0

    VWO

    70%
    VWO ranks higher in 8/8 features
    VWO ranks higher in 8/8 features

    Heatmap tool

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Click analytics

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Scroll maps

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Attribute Ratings

    • Google Analytics is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Online Training, Product Scalability
    • VWO is rated higher in 4 areas: Usability, Performance, Support Rating, Implementation Rating

    Likelihood to Recommend

    8.9

    Google Analytics

    89%
    184 Ratings
    8.5

    VWO

    85%
    105 Ratings

    Likelihood to Renew

    10.0

    Google Analytics

    100%
    50 Ratings
    8.7

    VWO

    87%
    20 Ratings

    Usability

    8.0

    Google Analytics

    80%
    6 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Availability

    10.0

    Google Analytics

    100%
    5 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Performance

    8.0

    Google Analytics

    80%
    1 Rating
    8.2

    VWO

    82%
    2 Ratings

    Support Rating

    6.9

    Google Analytics

    69%
    82 Ratings
    9.1

    VWO

    91%
    8 Ratings

    Online Training

    10.0

    Google Analytics

    100%
    2 Ratings
    6.4

    VWO

    64%
    1 Rating

    Implementation Rating

    9.0

    Google Analytics

    90%
    13 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Product Scalability

    9.0

    Google Analytics

    90%
    1 Rating
    8.2

    VWO

    82%
    1 Rating

    Likelihood to Recommend

    Google Analytics

    A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 184 answers on this topic

    VWO

    Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 105 answers on this topic

    Pros

    Google Analytics

    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 184 answers on this topic

    VWO

    • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
    • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
    • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

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    Kevin McLallen | TrustRadius Reviewer
    Kevin McLallen
    View all 105 answers on this topic

    Cons

    Google Analytics

    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 184 answers on this topic

    VWO

    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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    Joseph Collins | TrustRadius Reviewer
    Joseph Collins
    View all 105 answers on this topic

    Pricing Details

    Google Analytics

    General

    Free Trial
    —
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $0 per month

    Google Analytics Editions & Modules

    Edition
    Google AnalyticsFree
    Google Analytics 360$150,0002
    1. none
    2. per year
    Additional Pricing Details
    —

    VWO

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    VWO Editions & Modules

    Edition
    TESTINGGet a Demo1
    CONVERSION OPTIMIZATIONGet a Demo2
    ENTERPRISEGet a Demo3
    Subscription$99.004
    1. The classic VWO A/B testing solution
    2. The all-in-one platform for all your optimization needs
    3. Customized solution with advanced AB testing and conversion optimization capabilities
    4. per month
    Additional Pricing Details
    —

    Likelihood to Renew

    Google Analytics

    Google Analytics 10.0
    Based on 50 answers
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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    John Laudisio | TrustRadius Reviewer
    John Laudisio
    View all 50 answers on this topic

    VWO

    VWO 8.7
    Based on 20 answers
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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    Tom Kerwin | TrustRadius Reviewer
    Tom Kerwin
    View all 20 answers on this topic

    Usability

    Google Analytics

    Google Analytics 8.0
    Based on 6 answers
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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    Victor Campos | TrustRadius Reviewer
    Victor Campos
    View all 6 answers on this topic

    VWO

    VWO 8.2
    Based on 2 answers
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Reliability and Availability

    Google Analytics

    Google Analytics 10.0
    Based on 5 answers
    There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.

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    John Laudisio | TrustRadius Reviewer
    John Laudisio
    View all 5 answers on this topic

    VWO

    VWO 9.1
    Based on 6 answers
    I have not experienced an application error or unplanned outage with VWO.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 6 answers on this topic

    Performance

    Google Analytics

    Google Analytics 8.0
    Based on 1 answer
    When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.

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    John Laudisio | TrustRadius Reviewer
    John Laudisio
    View all 1 answers on this topic

    VWO

    VWO 8.2
    Based on 2 answers
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Support Rating

    Google Analytics

    Google Analytics 6.9
    Based on 82 answers
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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    Sarah Hoffman | TrustRadius Reviewer
    Sarah Hoffman
    View all 82 answers on this topic

    VWO

    VWO 9.1
    Based on 8 answers
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 8 answers on this topic

    Online Training

    Google Analytics

    Google Analytics 10.0
    Based on 2 answers
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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    Roy Morejon | TrustRadius Reviewer
    Roy Morejon
    View all 2 answers on this topic

    VWO

    VWO 6.4
    Based on 1 answer
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Implementation Rating

    Google Analytics

    Google Analytics 9.0
    Based on 13 answers
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

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    Joshua Van Horsen | TrustRadius Reviewer
    Joshua Van Horsen
    View all 13 answers on this topic

    VWO

    VWO 9.1
    Based on 6 answers
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 6 answers on this topic

    Alternatives Considered

    Google Analytics

    Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.

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    Thomas (TC) Riley | TrustRadius Reviewer
    Thomas (TC) Riley
    View all 184 answers on this topic

    VWO

    I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.

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    Michel Zurkirchen | TrustRadius Reviewer
    Michel Zurkirchen
    View all 105 answers on this topic

    Scalability

    Google Analytics

    Google Analytics 9.0
    Based on 1 answer
    Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data

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    John Laudisio | TrustRadius Reviewer
    John Laudisio
    View all 1 answers on this topic

    VWO

    VWO 8.2
    Based on 1 answer
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Return on Investment

    Google Analytics

    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.

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    Heide Rembold | TrustRadius Reviewer
    Heide Rembold
    View all 184 answers on this topic

    VWO

    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 105 answers on this topic

    Screenshots

    Google Analytics

    —

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