From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…
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Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Google Tag Manager
Twilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Google Tag Manager
Twilio Segment
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Tag Manager
Twilio Segment
Considered Both Products
Google Tag Manager
Verified User
Analyst
Chose Google Tag Manager
Segment.io, unlike GTM, is able to handle server-side activities. However, GTM has a much nicer and more flexible integration with GA. Currently we are using both tools.
Looked at Google Tag Manager, but too complicated. Segment.io mostly competes with each individual martech tool of implementing all the event tracking yourself for each tool.
See my previous response. Google Tag Manager is great if you are firmly in the Google ecosphere. But they don't have as many integrations as Segment.io