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150 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Meltwater Media Intelligence Platform

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150 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Attribute Ratings

  • Meltwater Media Intelligence Platform is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

Hitwise (discontinued)

70%
1 Rating
7.4

Meltwater Media Intelligence Platform

74%
70 Ratings

Likelihood to Renew

Hitwise (discontinued)

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
9 Ratings

Usability

Hitwise (discontinued)

N/A
0 Ratings
2.2

Meltwater Media Intelligence Platform

22%
3 Ratings

Availability

Hitwise (discontinued)

N/A
0 Ratings
10.0

Meltwater Media Intelligence Platform

100%
2 Ratings

Support Rating

Hitwise (discontinued)

N/A
0 Ratings
7.9

Meltwater Media Intelligence Platform

79%
35 Ratings

In-Person Training

Hitwise (discontinued)

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Online Training

Hitwise (discontinued)

N/A
0 Ratings
8.0

Meltwater Media Intelligence Platform

80%
1 Rating

Implementation Rating

Hitwise (discontinued)

N/A
0 Ratings
6.1

Meltwater Media Intelligence Platform

61%
4 Ratings

Vendor post-sale

Hitwise (discontinued)

N/A
0 Ratings
1.0

Meltwater Media Intelligence Platform

10%
1 Rating

Vendor pre-sale

Hitwise (discontinued)

N/A
0 Ratings
9.1

Meltwater Media Intelligence Platform

91%
1 Rating

Likelihood to Recommend

Discontinued Products

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
Read full review

Meltwater

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Pros

Discontinued Products

  • Up/down stream traffic
  • Search term identification
  • Geographic location
  • Specific site data for small scale websites
Read full review

Meltwater

  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons

Discontinued Products

  • Sometimes the insights seem a little bit basic
  • Reporting function is hard to deal with sometimes
  • Access to sales/purchase data
Read full review

Meltwater

  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
Read full review

Pricing Details

Hitwise (discontinued)

Starting Price

Editions & Modules

Hitwise (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Meltwater Media Intelligence Platform

    Starting Price

    Editions & Modules

    Meltwater Media Intelligence Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Discontinued Products

      No answers on this topic

      Meltwater

      Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
      Read full review

      Usability

      Discontinued Products

      No answers on this topic

      Meltwater

      Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
      Read full review

      Support Rating

      Discontinued Products

      No answers on this topic

      Meltwater

      Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
      Read full review

      In-Person Training

      Discontinued Products

      No answers on this topic

      Meltwater

      Again, really in-depth and helpful for a program that is really easy to use.
      Read full review

      Online Training

      Discontinued Products

      No answers on this topic

      Meltwater

      Walked step by step through program. Very informative on a program that doesn't require much training.
      Read full review

      Implementation Rating

      Discontinued Products

      No answers on this topic

      Meltwater

      You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
      Read full review

      Alternatives Considered

      Discontinued Products

      Selected Hitwise because it is much better for insights on small-scale websites
      Read full review

      Meltwater

      I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
      Read full review

      Return on Investment

      Discontinued Products

      • Media planning
      • SEO
      Read full review

      Meltwater

      • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
      • We utilize their tracking of media hits for our overall reporting to our clients.
      • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
      Read full review

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