What users are saying about
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Top Rated
1990 Ratings

HubSpot Marketing Hub

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Top Rated
1990 Ratings
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Score 8.6 out of 100
921 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Microsoft BI (MSBI)

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Microsoft BI (MSBI)

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.6
    76%
    324 Ratings
    N/A
    0 Ratings

    Data quality management

    8.1
    81%
    330 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.0
    80%
    298 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Microsoft BI (MSBI)

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    304 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    250 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Microsoft BI (MSBI)

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.2
    82%
    340 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    330 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Microsoft BI (MSBI)

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    7.9
    79%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.5

    HubSpot Marketing Hub

    75%

    Microsoft BI (MSBI)

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.9
    79%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.4
    84%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    7.9
    79%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.5
    75%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.6
    66%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.9
    69%
    92 Ratings
    N/A
    0 Ratings

    BI Standard Reporting

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.2

    Microsoft BI (MSBI)

    82%
    Microsoft BI (MSBI) ranks higher in 3/3 features

    Pixel Perfect reports

    N/A
    0 Ratings
    8.6
    86%
    44 Ratings

    Customizable dashboards

    N/A
    0 Ratings
    8.2
    82%
    51 Ratings

    Report Formatting Templates

    N/A
    0 Ratings
    7.9
    79%
    49 Ratings

    Ad-hoc Reporting

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.3

    Microsoft BI (MSBI)

    83%
    Microsoft BI (MSBI) ranks higher in 4/4 features

    Drill-down analysis

    N/A
    0 Ratings
    8.5
    85%
    46 Ratings

    Formatting capabilities

    N/A
    0 Ratings
    8.4
    84%
    51 Ratings

    Integration with R or other statistical packages

    N/A
    0 Ratings
    8.0
    80%
    41 Ratings

    Report sharing and collaboration

    N/A
    0 Ratings
    8.3
    83%
    51 Ratings

    Report Output and Scheduling

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.3

    Microsoft BI (MSBI)

    83%
    Microsoft BI (MSBI) ranks higher in 5/5 features

    Publish to Web

    N/A
    0 Ratings
    8.6
    86%
    46 Ratings

    Publish to PDF

    N/A
    0 Ratings
    8.7
    87%
    46 Ratings

    Report Versioning

    N/A
    0 Ratings
    8.0
    80%
    42 Ratings

    Report Delivery Scheduling

    N/A
    0 Ratings
    8.3
    83%
    45 Ratings

    Delivery to Remote Servers

    N/A
    0 Ratings
    7.9
    79%
    26 Ratings

    Data Discovery and Visualization

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.2

    Microsoft BI (MSBI)

    82%
    Microsoft BI (MSBI) ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    N/A
    0 Ratings
    8.2
    82%
    49 Ratings

    Location Analytics / Geographic Visualization

    N/A
    0 Ratings
    8.2
    82%
    46 Ratings

    Predictive Analytics

    N/A
    0 Ratings
    8.2
    82%
    44 Ratings

    Access Control and Security

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.5

    Microsoft BI (MSBI)

    85%
    Microsoft BI (MSBI) ranks higher in 4/4 features

    Multi-User Support (named login)

    N/A
    0 Ratings
    8.2
    82%
    48 Ratings

    Role-Based Security Model

    N/A
    0 Ratings
    8.4
    84%
    45 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    N/A
    0 Ratings
    8.7
    87%
    48 Ratings

    Single Sign-On (SSO)

    N/A
    0 Ratings
    8.8
    88%
    30 Ratings

    Mobile Capabilities

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.4

    Microsoft BI (MSBI)

    84%
    Microsoft BI (MSBI) ranks higher in 3/3 features

    Responsive Design for Web Access

    N/A
    0 Ratings
    8.7
    87%
    38 Ratings

    Mobile Application

    N/A
    0 Ratings
    8.3
    83%
    29 Ratings

    Dashboard / Report / Visualization Interactivity on Mobile

    N/A
    0 Ratings
    8.2
    82%
    38 Ratings

    Application Program Interfaces (APIs) / Embedding

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.1

    Microsoft BI (MSBI)

    81%
    Microsoft BI (MSBI) ranks higher in 6/6 features

    REST API

    N/A
    0 Ratings
    7.8
    78%
    21 Ratings

    Javascript API

    N/A
    0 Ratings
    8.2
    82%
    21 Ratings

    iFrames

    N/A
    0 Ratings
    8.4
    84%
    20 Ratings

    Java API

    N/A
    0 Ratings
    8.4
    84%
    19 Ratings

    Themeable User Interface (UI)

    N/A
    0 Ratings
    8.2
    82%
    20 Ratings

    Customizable Platform (Open Source)

    N/A
    0 Ratings
    7.5
    75%
    16 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 5 areas: Likelihood to Renew, Usability, Performance, In-Person Training, Online Training
    • Microsoft BI (MSBI) is rated higher in 5 areas: Likelihood to Recommend, Availability, Support Rating, Implementation Rating, Configurability

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    652 Ratings
    8.9

    Microsoft BI (MSBI)

    89%
    75 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    8.0

    Microsoft BI (MSBI)

    80%
    25 Ratings

    Usability

    8.8

    HubSpot Marketing Hub

    88%
    106 Ratings
    8.7

    Microsoft BI (MSBI)

    87%
    14 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings
    9.5

    Microsoft BI (MSBI)

    95%
    4 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings
    7.0

    Microsoft BI (MSBI)

    70%
    4 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    8.8

    Microsoft BI (MSBI)

    88%
    21 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings
    6.9

    Microsoft BI (MSBI)

    69%
    3 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings
    8.5

    Microsoft BI (MSBI)

    85%
    2 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    9.6

    Microsoft BI (MSBI)

    96%
    14 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings
    10.0

    Microsoft BI (MSBI)

    100%
    2 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Microsoft BI (MSBI)

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Microsoft BI (MSBI)

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Microsoft BI (MSBI)

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Microsoft BI (MSBI)

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Read full review

    Microsoft

    The Microsoft BI suite of tools, which comprises tools from the SQL Server suite, provides end-to-end features and functionality for businesses of any size. Users who need dashboards and reports fast will benefit from this tool. It’s simple to connect to databases, cloud storage systems, and CSV files of any type. This makes the dashboards suitable for a more rapid presentation workflow because we can easily incorporate them into PowerPoint presentations. Enterprise and standard editions are both available for some tools.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Microsoft

    • The layout of Power BI is very intuitive. Someone that is familiar with Excel and working with Charts and Graphs in that environment will find the learning curve a rather short one to start using Power BI.
    • I like the way Power BI fits an assortment of users and how the functionality that you engage is replicated in Excel, that being Power Query and Power Pivot. So what you learn in one tool can be readily applied towards the other which allows you to more effectively apply your training.
    • I appreciate how Microsoft is working to develop tools that go a long ways to empowering the end user. Prior to Power BI I would have had to consult with a "BI" professional to develop a dashboard. With Power BI I don't have to consult with anyone, I can work to put together the dash board I want and using a tool set that is really robust and allows me to engage an enormous amount of data. It's provides a great deal of flexibility and the types of data I can connect to.
    • Updates...Microsoft is working diligently to keep Power BI current with monthly updates. They do a really good job of listening to the end user, if there is functionality not currently present just give them a month or so.
    • Just to be clear, even though it's easy to get going right out of the gate with Power BI it provides plenty of opportunities to create some really sophisticated reporting solutions. With DAX in Power Pivot and M language in Power Query, you are provided with plenty of head room to do some really amazing things in Power BI.
    • Training...there are resources across the web for learning and growing your skills and Power BI. And what's even better is the majority of those resources are free.
    • Data engagement, when presenting the data to the end user Power BI goes a long way to allowing that end user to engage the data and begin to identify root cause by simply interacting with the graph/chart/data set. It allows for really fluid engagement. Prior to Power BI so many times during the presentation of data we often times ended the engagement with that data with more questions than what were answered. With Power BI, more often than not, the end user is able to get answers to the questions by simply clicking on the data in the graph/chart/dataset to see the details. This tool really does have the capacity to make you look like a rock star.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Microsoft

    • The race to perfect gathering of Non-Traditional datasets is on-going; with Microsoft arguably not the leader of the pack in this category.
    • Licensing options for PowerBI visualizations may be a factor. I.e. if you need to implement B2C PowerBI visualizations, the cost is considerably high especially for startups.
    • Some clients are still resistant putting their data on the cloud, which restricts lots of functionality to Power BI.
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Microsoft BI (MSBI)

    Starting Price

    $999 per user/per month

    Editions & Modules

    Microsoft BI (MSBI) editions and modules pricing
    EditionModules
    Power BI Pro9.991
    Power BI Premium4,9952

    Footnotes

    1. per user/per month
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Microsoft

    Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Microsoft

    The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
    Read full review

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Microsoft

    The product has been reliable.
    Read full review

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Microsoft

    SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
    Read full review

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Microsoft

    While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
    Read full review

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Microsoft

    This training was more directed toward what the product was capable of rather than actual programming.
    Read full review

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Microsoft

    I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
    Read full review

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Microsoft

    We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
    Read full review

    Alternatives Considered

    HubSpot

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Read full review

    Microsoft

    We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Microsoft

    No answers on this topic

    Return on Investment

    HubSpot

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Read full review

    Microsoft

    • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
    • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
    Read full review

    Screenshots

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