HubSpot Marketing Hub vs. Microsoft BI (MSBI)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Microsoft BI (MSBI)
Score 8.6 out of 10
N/A
Microsoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.
$14
per month per user
Pricing
HubSpot Marketing HubMicrosoft BI (MSBI)
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Power BI Pro
$14
per month per user
Power BI Premium
$24
per month per user
Offerings
Pricing Offerings
HubSpot Marketing HubMicrosoft BI (MSBI)
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubMicrosoft BI (MSBI)
Features
HubSpot Marketing HubMicrosoft BI (MSBI)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
Microsoft BI (MSBI)
-
Ratings
WYSIWYG email editor8.8343 Ratings00 Ratings
Dynamic content8.1343 Ratings00 Ratings
Ability to test dynamic content8.1318 Ratings00 Ratings
Landing pages8.6372 Ratings00 Ratings
A/B testing6.6296 Ratings00 Ratings
Mobile optimization8.0366 Ratings00 Ratings
Email deliverability reporting8.3374 Ratings00 Ratings
List management8.9375 Ratings00 Ratings
Triggered drip sequences9.0287 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
8% above category average
Microsoft BI (MSBI)
-
Ratings
Lead nurturing automation8.2366 Ratings00 Ratings
Lead scoring and grading8.1334 Ratings00 Ratings
Data quality management8.3341 Ratings00 Ratings
Automated sales alerts and tasks8.8310 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Microsoft BI (MSBI)
-
Ratings
Calendaring7.5315 Ratings00 Ratings
Event/webinar marketing7.3260 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Microsoft BI (MSBI)
-
Ratings
Social sharing and campaigns7.8352 Ratings00 Ratings
Social profile integration8.3341 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Microsoft BI (MSBI)
-
Ratings
Dashboards8.8377 Ratings00 Ratings
Standard reports8.3373 Ratings00 Ratings
Custom reports8.4335 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
Microsoft BI (MSBI)
-
Ratings
API8.1261 Ratings00 Ratings
Role-based workflow & approvals8.0291 Ratings00 Ratings
Customizability8.1314 Ratings00 Ratings
Integration with Salesforce.com7.8234 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7101 Ratings00 Ratings
Integration with SugarCRM7.093 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft BI (MSBI)
9.5
49 Ratings
15% above category average
Pixel Perfect reports00 Ratings9.642 Ratings
Customizable dashboards00 Ratings9.349 Ratings
Report Formatting Templates00 Ratings9.647 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft BI (MSBI)
9.6
49 Ratings
18% above category average
Drill-down analysis00 Ratings9.644 Ratings
Formatting capabilities00 Ratings9.349 Ratings
Integration with R or other statistical packages00 Ratings9.639 Ratings
Report sharing and collaboration00 Ratings9.649 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft BI (MSBI)
9.6
48 Ratings
15% above category average
Publish to Web00 Ratings9.644 Ratings
Publish to PDF00 Ratings9.644 Ratings
Report Versioning00 Ratings9.640 Ratings
Report Delivery Scheduling00 Ratings9.643 Ratings
Delivery to Remote Servers00 Ratings9.624 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft BI (MSBI)
9.6
48 Ratings
19% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.647 Ratings
Location Analytics / Geographic Visualization00 Ratings9.644 Ratings
Predictive Analytics00 Ratings9.642 Ratings
Pattern Recognition and Data Mining00 Ratings9.62 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft BI (MSBI)
9.6
49 Ratings
12% above category average
Multi-User Support (named login)00 Ratings9.646 Ratings
Role-Based Security Model00 Ratings9.643 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.646 Ratings
Report-Level Access Control00 Ratings9.62 Ratings
Single Sign-On (SSO)00 Ratings9.628 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft BI (MSBI)
8.7
39 Ratings
10% above category average
Responsive Design for Web Access00 Ratings8.636 Ratings
Mobile Application00 Ratings8.027 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.036 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft BI (MSBI)
9.6
21 Ratings
22% above category average
REST API00 Ratings9.619 Ratings
Javascript API00 Ratings9.619 Ratings
iFrames00 Ratings9.618 Ratings
Java API00 Ratings9.617 Ratings
Themeable User Interface (UI)00 Ratings9.618 Ratings
Customizable Platform (Open Source)00 Ratings9.317 Ratings
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User Ratings
HubSpot Marketing HubMicrosoft BI (MSBI)
Likelihood to Recommend
8.7
(665 ratings)
9.6
(73 ratings)
Likelihood to Renew
6.0
(372 ratings)
8.0
(25 ratings)
Usability
8.6
(117 ratings)
10.0
(15 ratings)
Availability
9.1
(25 ratings)
9.5
(2 ratings)
Performance
8.9
(17 ratings)
7.0
(2 ratings)
Support Rating
8.4
(88 ratings)
8.9
(15 ratings)
In-Person Training
9.1
(8 ratings)
6.9
(3 ratings)
Online Training
9.1
(26 ratings)
8.5
(2 ratings)
Implementation Rating
7.3
(48 ratings)
9.6
(7 ratings)
Configurability
7.3
(2 ratings)
10.0
(2 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubMicrosoft BI (MSBI)
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Microsoft
Microsoft BI is well suited for Stream analytics, easy data integration, report creation and UI/UX designs (limited but what all available are great ones) Microsoft BI may be less appropriate for handling huge number of datasets and difficult queries. It may also be difficult for a company with heavy data.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Microsoft
  • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
  • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
  • Transfer of data from one application to another via Excel and comparison of data attributes between applications
  • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Microsoft
  • The race to perfect gathering of Non-Traditional datasets is on-going; with Microsoft arguably not the leader of the pack in this category.
  • Licensing options for PowerBI visualizations may be a factor. I.e. if you need to implement B2C PowerBI visualizations, the cost is considerably high especially for startups.
  • Some clients are still resistant putting their data on the cloud, which restricts lots of functionality to Power BI.
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Microsoft
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Microsoft
The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Microsoft
The product has been reliable.
Read full review
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Microsoft
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
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Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Microsoft
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Microsoft
This training was more directed toward what the product was capable of rather than actual programming.
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Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Microsoft
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Microsoft
We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Microsoft
We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Microsoft
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Microsoft
  • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
  • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.