What users are saying about
51 Ratings
1 Ratings
51 Ratings
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Score 8.9 out of 100
1 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

zigihub

Zigihub is suited to generate more traffic to your website and generate more leads.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
zigihub
WYSIWYG email editor
Klaviyo
8.5
zigihub
Dynamic content
Klaviyo
8.2
zigihub
Ability to test dynamic content
Klaviyo
8.5
zigihub
Landing pages
Klaviyo
8.0
zigihub
A/B testing
Klaviyo
9.0
zigihub
Mobile optimization
Klaviyo
9.1
zigihub
Email deliverability reporting
Klaviyo
8.5
zigihub
List management
Klaviyo
8.1
zigihub
Triggered drip sequences
Klaviyo
8.6
zigihub

Lead Management

Klaviyo
6.4
zigihub
Lead nurturing
Klaviyo
6.4
zigihub

Reporting & Analytics

Klaviyo
8.7
zigihub
Dashboards
Klaviyo
8.4
zigihub
Standard reports
Klaviyo
8.3
zigihub
Custom reports
Klaviyo
9.5
zigihub

Platform & Infrastructure

Klaviyo
8.2
zigihub
API
Klaviyo
8.2
zigihub

Sales Force Automation

Klaviyo
zigihub
8.5
Customer data management / contact management
Klaviyo
zigihub
9.1
Workflow management
Klaviyo
zigihub
8.2
Territory management
Klaviyo
zigihub
9.1
Opportunity management
Klaviyo
zigihub
9.1
Integration with email client (e.g., Outlook or Gmail)
Klaviyo
zigihub
6.4
Contract management
Klaviyo
zigihub
9.1
Quote & order management
Klaviyo
zigihub
8.2
Interaction tracking
Klaviyo
zigihub
8.2
Channel / partner relationship management
Klaviyo
zigihub
9.1

Customer Service & Support

Klaviyo
zigihub
8.5
Case management
Klaviyo
zigihub
9.1
Call center management
Klaviyo
zigihub
8.2
Help desk management
Klaviyo
zigihub
8.2

Marketing Automation

Klaviyo
zigihub
9.1
Lead management
Klaviyo
zigihub
9.1
Email marketing
Klaviyo
zigihub
9.1

CRM Project Management

Klaviyo
zigihub
9.1
Task management
Klaviyo
zigihub
9.1
Billing and invoicing management
Klaviyo
zigihub
9.1
Reporting
Klaviyo
zigihub
9.1

CRM Reporting & Analytics

Klaviyo
zigihub
8.2
Forecasting
Klaviyo
zigihub
8.2
Pipeline visualization
Klaviyo
zigihub
8.2
Customizable reports
Klaviyo
zigihub
8.2

Customization

Klaviyo
zigihub
7.5
Custom fields
Klaviyo
zigihub
8.2
Custom objects
Klaviyo
zigihub
8.2
Scripting environment
Klaviyo
zigihub
6.4
API for custom integration
Klaviyo
zigihub
7.3

Security

Klaviyo
zigihub
8.6
Single sign-on capability
Klaviyo
zigihub
9.1
Role-based user permissions
Klaviyo
zigihub
8.2

Social CRM

Klaviyo
zigihub
9.1
Social data
Klaviyo
zigihub
9.1
Social engagement
Klaviyo
zigihub
9.1

Integrations with 3rd-party Software

Klaviyo
zigihub
9.1
Marketing automation
Klaviyo
zigihub
9.1
Compensation management
Klaviyo
zigihub
9.1

Platform

Klaviyo
zigihub
8.2
Mobile access
Klaviyo
zigihub
8.2

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

zigihub

  • The platform navigation is very smooth.
  • Easily switch from CRM to Marketing Automation tool
  • I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.
Anonymous | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

zigihub

  • More integration of software with the Marketing Automation Tool
  • Should upgrade their email designing page.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

zigihub

No score
No answers yet
No answers on this topic

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

zigihub

No score
No answers yet
No answers on this topic

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

zigihub

Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.
Anonymous | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

zigihub

  • We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

zigihub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$24*

* Per User

Rating Summary

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