LinkedIn Sales Navigator vs. ZoomInfo Operations

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator
Score 8.6 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
ZoomInfo Operations
Score 6.8 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
Pricing
LinkedIn Sales NavigatorZoomInfo Operations
Editions & Modules
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Sales NavigatorZoomInfo Operations
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
LinkedIn Sales NavigatorZoomInfo Operations
Considered Both Products
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
I use LinkedIn Sales Nav way, way more - the company information is better and the prospects are better and not outdated. EverString has trouble with understanding context or truly related companies, where LinkedIn, while more manual, allows for better data quality. LISN …
ZoomInfo Operations
Chose ZoomInfo Operations
I think EverString is more smooth and easy to juggle with. I think I used Apollo and EverString for a year and for me EverString is my practical choice. Although Apollo is a good software tool but I think EverString is more convenient and advanced. Nonetheless, they share …
Chose ZoomInfo Operations
EverString provides a much larger list of companies when searching for prospects. Sales Navigator is a better tool for communication as the capability to reach out is built in and EverString fails to give access to contact information.
Chose ZoomInfo Operations
To be honest, we use EverString data to complement the use of Data.com and sales navigator on LinkedIn. While EverString is helpful in prioritizing accounts, the contacts can be less than accurate and not every account is listed with intent. It is one arrow in our quiver of …
Chose ZoomInfo Operations
EverString does a lot of things very well that the others don't/cannot do. That is a major asset.

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LinkedIn Sales NavigatorZoomInfo Operations
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator
7.9
179 Ratings
4% above category average
ZoomInfo Operations
-
Ratings
Advanced search8.2179 Ratings00 Ratings
Identification of new leads8.0177 Ratings00 Ratings
List quality7.9173 Ratings00 Ratings
List upload/download7.3118 Ratings00 Ratings
Ideal customer targeting8.2172 Ratings00 Ratings
Load time/data access7.8159 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator
7.2
177 Ratings
4% below category average
ZoomInfo Operations
-
Ratings
Contact information6.7156 Ratings00 Ratings
Company information7.4177 Ratings00 Ratings
Industry information7.5172 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator
7.4
174 Ratings
1% above category average
ZoomInfo Operations
-
Ratings
Lead qualification process6.0133 Ratings00 Ratings
Smart lists and recommendations7.7156 Ratings00 Ratings
Salesforce integration6.4128 Ratings00 Ratings
Company/business profiles8.6170 Ratings00 Ratings
Alerts and reminders8.0152 Ratings00 Ratings
Data hygiene7.1152 Ratings00 Ratings
Automatic data refresh7.1132 Ratings00 Ratings
Tags6.9126 Ratings00 Ratings
Filters and segmentation9.2160 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator
6.5
77 Ratings
14% below category average
ZoomInfo Operations
-
Ratings
Sales email templates7.170 Ratings00 Ratings
Append emails to records5.965 Ratings00 Ratings
Best Alternatives
LinkedIn Sales NavigatorZoomInfo Operations
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
HubSpot Operations Hub
HubSpot Operations Hub
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkedIn Sales NavigatorZoomInfo Operations
Likelihood to Recommend
8.0
(180 ratings)
8.0
(114 ratings)
Likelihood to Renew
8.0
(3 ratings)
8.2
(6 ratings)
Usability
6.0
(8 ratings)
8.3
(14 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.0
(3 ratings)
8.5
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
8.0
(2 ratings)
10.0
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
LinkedIn Sales NavigatorZoomInfo Operations
Likelihood to Recommend
LinkedIn
If you are trying to grow your business via sales or get a message out, LinkedIn Sales Navigator would be a great investment. You can easily group businesses together based on their operations, business classification, etc. However, if you were looking for a less specific and refined approach, it may be less appropriate.
Read full review
ZoomInfo
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
Read full review
Pros
LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
Read full review
ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Read full review
Cons
LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
Read full review
ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
Read full review
Likelihood to Renew
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Read full review
Usability
LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
Read full review
ZoomInfo
The rating is simply because the tutorials can be made a lot more interactive. The tutorials are of such a level that it gets boring to a point. Also, another suggestion would be to incorporate pop-up help menus which would I believe help out immensely as well in case of improvement of usage for beginners.
Read full review
Reliability and Availability
LinkedIn
No answers on this topic
ZoomInfo
No problems
Read full review
Performance
LinkedIn
No answers on this topic
ZoomInfo
Had very good experience when using it
Read full review
Support Rating
LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
Read full review
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
Read full review
Online Training
LinkedIn
No answers on this topic
ZoomInfo
It was helpful
Read full review
Implementation Rating
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Read full review
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
Read full review
Alternatives Considered
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
Read full review
ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
Read full review
Scalability
LinkedIn
No answers on this topic
ZoomInfo
Hasn’t experienced any issues to doubt reliability
Read full review
Return on Investment
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
Read full review
ScreenShots

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.