What users are saying about
7 Ratings
Top Rated
88 Ratings
7 Ratings
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Score 9.4 out of 100
Top Rated
88 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

PathFactory

You need a clear strategy on why and how you want to use PathFactory in your marketing campaigns and commit to it. In my opinion, the platform is better-suited for asset-heavier campaigns, and reputation or ABM campaigns. Because content living on PathFactory tracks is binge-able, if you don't have enough assets to leverage and in multiple formats to satisfy diverse consumption habits, your visitors will soon look elsewhere.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
PathFactory
Task Management
Opal
9.1
PathFactory
Gantt Charts
Opal
9.1
PathFactory
Scheduling
Opal
9.1
PathFactory
Workflow Automation
Opal
9.1
PathFactory
Mobile Access
Opal
1.0
PathFactory
Search
Opal
9.1
PathFactory
Visual planning tools
Opal
9.1
PathFactory

Communication

Opal
6.1
PathFactory
Chat
Opal
4.5
PathFactory
Notifications
Opal
9.1
PathFactory
Discussions
Opal
4.5
PathFactory

File Sharing & Management

Opal
9.1
PathFactory
Versioning
Opal
9.1
PathFactory
Video files
Opal
9.1
PathFactory
Audio files
Opal
9.1
PathFactory
Document collaboration
Opal
9.1
PathFactory
Access control
Opal
9.1
PathFactory

Content Publishing

Opal
PathFactory
8.4
Content hub
Opal
PathFactory
8.6
Forms / Gated content
Opal
PathFactory
8.2
Embedded CTAs
Opal
PathFactory
7.7
Content distribution
Opal
PathFactory
9.0
Content promotion
Opal
PathFactory
9.0
Content automation
Opal
PathFactory
8.1

Content Reporting & Analytics

Opal
PathFactory
8.0
Audience profiling and targeting
Opal
PathFactory
7.6
Closed-loop tracking and reporting
Opal
PathFactory
7.3
Content performance analytics
Opal
PathFactory
8.3
Campaign optimization dashboard
Opal
PathFactory
8.9

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

PathFactory

  • PathFactory allows us to present specific content to our target audience in curated content tracks. These content tracks give the audience the opportunity to consume and binge on content that is relevant to them at their own pace. Content tracks allow us to create content based on topic, personas, stage in a buyer's journey, etc. We can also create tracks based on campaign tactics (e.g. event content track to support a webinar).
  • PathFactory provides very detailed analytics about who visited the content tracks (both known and unknown visitors), the accounts that visited (based on IP address), what content they consumed (how many pieces of content) and how long they engaged with the content (time per asset, average time, total time, etc). By monitoring PathFactory analytics and cross-referencing with other analytics/reports (e.g from Marketo, Salesforce), we are able to track individual visitors, build up a picture of their content consumption and therefore their interests, their engaged intent, and hand over more meaningful prospects to sales.
  • PathFactory also allows us to understand what type of content visitors prefer to consume, what type of content works best for different personas and stages of the buyer's journey, and how effective the content is in terms of ROI. When content is added to PathFactory, we can specify content source, type, topic, funnel stage, cost, etc. This helps us set up relevant content tracks, understand the way that content performs and determine the best types of content to develop for different stages of the campaign.
  • PathFactory can be integrated with martech platforms such as Marketo, which helps to ensure acceptance by the wider marketing team but does require some effort to ensure proper integration and reporting.
Gary Holland | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

PathFactory

  • Sometimes it is not as quick as we would like, but it is normal as there is a lot of content and images involved.
  • It is disappointing when you can not identify all of the visitors, but that is not a PathFactory issue, it is just the willing of any company :).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

PathFactory

PathFactory 8.3
Based on 3 answers
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Anonymous | TrustRadius Reviewer

Usability

Opal

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 10.0
Based on 1 answer
Probably the easiest piece of technology I've ever used for work. It's even more intuitive than Slack
Loren Robeck | TrustRadius Reviewer

Reliability and Availability

Opal

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 9.7
Based on 3 answers
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
Anonymous | TrustRadius Reviewer

Performance

Opal

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 9.3
Based on 3 answers
I have found no issues with PathFactory's performance. PathFactory offers several integrations that are useful, although I am most biased towards the integration with Marketo. We leverage this integration to help with our lead scoring efforts, which has been a great benefit to our team
Anonymous | TrustRadius Reviewer

Support Rating

Opal

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 10.0
Based on 1 answer
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
Loren Robeck | TrustRadius Reviewer

Online Training

Opal

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 9.3
Based on 3 answers
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Anonymous | TrustRadius Reviewer

Implementation Rating

Opal

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 8.3
Based on 3 answers
Any implementation of a tool like PathFactory is going to be a heavy lift in terms of organization, strategy, tracking, and execution. However, we on boarded at a time where a lot of what we wanted to do with PathFactory had to be custom built, from CTA buttons to matching the brand to the landing page look, it took a ton of work and a lot of time from other departments to execute and to feel truly “ready.”
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

PathFactory

The key differentiation for us what the volume and types of analytics that we were able to gather from PathFactory compared to their competitors. We leverage this information to make decisions regarding channel prioritization, journey acceleration, and content optimization. The built-in machine learning components also position PathFactory to stay ahead of the game and allows our content tracks to become increasingly relevant on an individualized level.
Anonymous | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

PathFactory

  • PathFactory has given our company an additional reason to implement lead scoring with our marketing org. Our marketing org has wanted to do some type of lead scoring for a while now and PathFactory gave us the push to be able to use the data for implementation of scoring.
  • Implementing PathFactory did take a considerable amount of time to implement. It was easy to get started but we were really missing the strategy that included bringing in Brand to make sure look and feel was aligned with the company, coding of forms to make sure they aligned with Web Dev initiatives, all of the capabilities, etc.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PathFactory

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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