What users are saying about
44 Ratings
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Score 6.7 out of 100
62 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles | TrustRadius Reviewer

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Social Studio
8.3
Socialbakers Suite
Boolean keyword searches
Social Studio
6.8
Socialbakers Suite
Filtering out noise/spam
Social Studio
7.0
Socialbakers Suite
Sentiment analysis
Social Studio
9.7
Socialbakers Suite
Broad channel coverage
Social Studio
9.6
Socialbakers Suite

Publishing

Social Studio
8.3
Socialbakers Suite
Content planning and scheduling
Social Studio
9.8
Socialbakers Suite
Audience targeting
Social Studio
7.9
Socialbakers Suite
Content optimization
Social Studio
7.7
Socialbakers Suite
Workflow management
Social Studio
7.9
Socialbakers Suite

Engagement

Social Studio
7.5
Socialbakers Suite
Automated routing and prioritization
Social Studio
9.5
Socialbakers Suite
Customer interaction histories
Social Studio
9.6
Socialbakers Suite
Bulk actions
Social Studio
3.4
Socialbakers Suite

Marketing

Social Studio
5.6
Socialbakers Suite
Lead generation
Social Studio
5.1
Socialbakers Suite
Content marketing
Social Studio
5.2
Socialbakers Suite
Paid media management
Social Studio
5.9
Socialbakers Suite
Campaigns and promotions
Social Studio
6.1
Socialbakers Suite

Channel coverage/integration

Social Studio
8.0
Socialbakers Suite
Twitter
Social Studio
8.9
Socialbakers Suite
Facebook
Social Studio
9.7
Socialbakers Suite
LinkedIn
Social Studio
9.8
Socialbakers Suite
Google+
Social Studio
6.8
Socialbakers Suite
Instagram
Social Studio
7.7
Socialbakers Suite
Pinterest
Social Studio
6.5
Socialbakers Suite
YouTube
Social Studio
6.7
Socialbakers Suite

Reporting/analytics

Social Studio
8.3
Socialbakers Suite
Campaign success analytics
Social Studio
8.6
Socialbakers Suite
Real-time tracking
Social Studio
6.9
Socialbakers Suite
Competitor analysis
Social Studio
9.4
Socialbakers Suite

Account management

Social Studio
9.2
Socialbakers Suite
Role-based user permissions & privileges
Social Studio
8.9
Socialbakers Suite
Mobile access
Social Studio
9.5
Socialbakers Suite

Pros

Social Studio

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Anonymous | TrustRadius Reviewer

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
Anonymous | TrustRadius Reviewer

Cons

Social Studio

  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson | TrustRadius Reviewer

Socialbakers Suite

  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Eric Mah | TrustRadius Reviewer

Likelihood to Renew

Social Studio

Social Studio 8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Very satisfied about the output and the reports.
David Arcifa | TrustRadius Reviewer

Usability

Social Studio

Social Studio 9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER | TrustRadius Reviewer

Support Rating

Social Studio

Social Studio 9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER | TrustRadius Reviewer

Online Training

Social Studio

No score
No answers yet
No answers on this topic

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel | TrustRadius Reviewer

Implementation Rating

Social Studio

No score
No answers yet
No answers on this topic

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER | TrustRadius Reviewer

Alternatives Considered

Social Studio

We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and functionality.
Andrea Casano | TrustRadius Reviewer

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural | TrustRadius Reviewer

Return on Investment

Social Studio

  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack | TrustRadius Reviewer

Socialbakers Suite

  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer

Screenshots

Pricing Details

Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Social Studio Editions & Modules

Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Rating Summary

Likelihood to Recommend

Social Studio
8.7
Socialbakers Suite
7.0

Likelihood to Renew

Social Studio
8.5
Socialbakers Suite
9.1

Usability

Social Studio
9.0
Socialbakers Suite
7.3

Support Rating

Social Studio
9.0
Socialbakers Suite
9.1

Online Training

Social Studio
Socialbakers Suite
6.0

Implementation Rating

Social Studio
Socialbakers Suite
9.1

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