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Top Rated
124 Ratings
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Likelihood to Recommend

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Filtering out noise/spam
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sentiment analysis
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.4
Broad channel coverage
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Publishing

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Content planning and scheduling
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Audience targeting
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
Content optimization
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Workflow management
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Engagement

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Automated routing and prioritization
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Customer interaction histories
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Bulk actions
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Marketing

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Lead generation
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Content marketing
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Paid media management
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Campaigns and promotions
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3

Channel coverage/integration

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Twitter
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Facebook
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
LinkedIn
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Pinterest
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
YouTube
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Reporting/analytics

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Campaign success analytics
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Competitor analysis
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2

Account management

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Role-based user permissions & privileges
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Mobile access
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0

Pros

Socialbakers Suite

  • Monitoring multiple social pages at one place
  • Competition Analysis
  • Checking health of managed accounts
Kayhan Dural profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
No photo available

Cons

Socialbakers Suite

  • The price.
  • I understand this is a really good and useful software, but the prices are too high for the basic suite. If you want more features you have to pay more and you could end up spending a lot of money.
  • I have received just one follow up from them since I subscribed. They need to give continuous follow up to their clients.
  • They need better customer service.
  • Inform clients about new features and those that are going to disappear in a better way. I understand that the main social networks metric algorithms change and lots of features disappear and new ones appear, but they should let us know which are changing and which are being added.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Likelihood to Renew

Socialbakers Suite

Socialbakers Suite 7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Socialbakers Suite

Socialbakers Suite 7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 12 answers
I routinely have to message several times with the tech team in order to diagnose an issue, and often am told it cannot be fixed quickly. There are occasionally language/syntax barrier issues as well
No photo available

In-Person Training

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Socialbakers Suite

Socialbakers is more expensive but significantly more powerful.
Sean Murricane profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We also used Datorama for reporting and Sprinklr required less of a manual upload than Datorama. Datorama's API is not as robust as Sprinklr's hence why most in the social marketing side still chose to use Sprinklr over Datorama. The reporting functionality in Sprinklr was more automated than it was in Datorama.
Christina Chen profile photo

Scalability

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Socialbakers Suite

  • Reach / Share of Voice - with the help of Socialbakers Analytics, we have been able to identify top posts and best in class content to improve and optimize what we create moving forward. This has allowed us to have a larger than ever share of voice on social media and increase the impact of our messages.
Alexander Onish profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • It’s made it significantly easier to track visits through each platform.
  • The multiple data trackers have allowed us to track popular posts, which allows us to follow that particular direction and increase the volume of sales.
  • It has given us the opportunity to reach out to new customers by listening to feedback.
Melinda Saternis profile photo

Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Socialbakers Suite
Edition
Essential Plan
$2001
1. per month
Additional Pricing Details
For the Smart, Scale and Integrated 360 plans please request a one-to-one demonstration at socialbakers.com/company/request-demo - Price on request.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Editions & Modules

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Additional Pricing Details
Pricing is configurable based on enterprise needs.

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