<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
136 Ratings
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
136 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
No photo available

Feature Rating Comparison

Listening/monitoring

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Boolean keyword searches
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Filtering out noise/spam
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sentiment analysis
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.2
Broad channel coverage
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1

Publishing

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Content planning and scheduling
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Audience targeting
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.9
Content optimization
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Workflow management
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2

Engagement

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Automated routing and prioritization
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Customer interaction histories
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Bulk actions
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6

Marketing

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Lead generation
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Content marketing
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Paid media management
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6
Campaigns and promotions
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4

Channel coverage/integration

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Twitter
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.9
Facebook
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.6
LinkedIn
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Google+
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Instagram
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Pinterest
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1
YouTube
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.1

Reporting/analytics

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Campaign success analytics
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Real-time tracking
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Competitor analysis
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3

Account management

Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Role-based user permissions & privileges
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Mobile access
Socialbakers Suite
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.6

Pros

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
No photo available

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

Socialbakers Suite

  • The price.
  • I understand this is a really good and useful software, but the prices are too high for the basic suite. If you want more features you have to pay more and you could end up spending a lot of money.
  • I have received just one follow up from them since I subscribed. They need to give continuous follow up to their clients.
  • They need better customer service.
  • Inform clients about new features and those that are going to disappear in a better way. I understand that the main social networks metric algorithms change and lots of features disappear and new ones appear, but they should let us know which are changing and which are being added.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
No photo available

Likelihood to Renew

Socialbakers Suite

Socialbakers Suite 7.5
Based on 3 answers
Very satisfied about the output and the reports.
David Arcifa profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain profile photo

Usability

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
No photo available

Support

Socialbakers Suite

Socialbakers Suite 7.1
Based on 3 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 5.8
Based on 18 answers
99% of the time our team receives solid, timely support from the Sprinklr Support Team. As with anyone, the more info/screenshots you can provide, the better they can help you. They are always quick to respond, professional and do a great job of communicating the status and reaching out if they need more info.
No photo available

In-Person Training

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
No photo available

Implementation

Socialbakers Suite

Socialbakers Suite 9.1
Based on 2 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck profile photo

Scalability

Socialbakers Suite

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

Socialbakers Suite

  • Reach / Share of Voice - with the help of Socialbakers Analytics, we have been able to identify top posts and best in class content to improve and optimize what we create moving forward. This has allowed us to have a larger than ever share of voice on social media and increase the impact of our messages.
Alexander Onish profile photo

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
No photo available

Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
Essential Plan$2001
  1. per month
Additional Pricing Details
For the Smart, Scale and Integrated 360 plans please request a one-to-one demonstration at socialbakers.com/company/request-demo - Price on request.

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Editions & Modules

Additional Pricing Details
Pricing is configurable based on enterprise needs.

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