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Top Rated
124 Ratings
42 Ratings

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
124 Ratings
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Score 7.8 out of 101
42 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Sysomos MAP

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured.

Limited at measuring closed networks such as Facebook and LinkedIn.
No photo available

Feature Rating Comparison

Listening/monitoring

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sysomos MAP
Boolean keyword searches
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sysomos MAP
Filtering out noise/spam
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sysomos MAP
Sentiment analysis
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
6.4
Sysomos MAP
Broad channel coverage
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sysomos MAP

Publishing

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Sysomos MAP
Content planning and scheduling
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Sysomos MAP
Audience targeting
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Sysomos MAP
Content optimization
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.7
Sysomos MAP
Workflow management
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sysomos MAP

Engagement

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Sysomos MAP
Automated routing and prioritization
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Sysomos MAP
Customer interaction histories
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sysomos MAP
Bulk actions
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Sysomos MAP

Marketing

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.8
Sysomos MAP
Lead generation
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.9
Sysomos MAP
Content marketing
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Sysomos MAP
Paid media management
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.4
Sysomos MAP
Campaigns and promotions
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.3
Sysomos MAP

Channel coverage/integration

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.1
Sysomos MAP
Twitter
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.2
Sysomos MAP
Facebook
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.5
Sysomos MAP
LinkedIn
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.3
Sysomos MAP
Google+
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.8
Sysomos MAP
Instagram
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sysomos MAP
Pinterest
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sysomos MAP
YouTube
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.2
Sysomos MAP

Reporting/analytics

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.4
Sysomos MAP
Campaign success analytics
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
9.0
Sysomos MAP
Real-time tracking
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.0
Sysomos MAP
Competitor analysis
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sysomos MAP

Account management

Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.6
Sysomos MAP
Role-based user permissions & privileges
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
8.2
Sysomos MAP
Mobile access
Sprinklr Modern Engagement (formerly Social + Messaging Suite)
7.0
Sysomos MAP

Pros

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
No photo available

Sysomos MAP

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
No photo available

Cons

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
  • Not a lot of automated or "lite" features for easy enablement
  • Enablement involves heavy time commitment and comprehension by internal team
No photo available

Sysomos MAP

  • Limited API access to some networks. Though this is hardly unique to Sysomos, the limited APIs provided by closed-networks like LinkedIn and Facebook, and others like Instagram, often disappoint our users, who may have unrealistic expectations as to what we can report on. In reality, Sysomos MAP is highly focused on Twitter, which is often not our core channel. Though Sysomos is bound by the limitations of the APIs provided, perhaps some creative innovation would enable limited but interesting observations. Identifying LinkedIn statuses that were simultaneously pushed to Twitter, for example, gives a window into that otherwise private world. Scraping of LinkedIn's trending topics might be revealing.
  • Sentiment analysis is automated and therefore only moderately accurate. Some advanced customization might enable us to get better results, perhaps by uploading custom dictionaries of positive, negative or neutral terms. For example to a loss-adjuster or insurer, many terms like flood, bankruptcy, damage, fraud risk etc may in fact be used positively as part of a marketing proposition or work undertaken ("X company insurance saved us from awful disaster"). Automated systems will always struggle with these. I wish I could make mass-edits to such inbound comments that would learn and persist.
No photo available

Likelihood to Renew

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Sysomos MAP

Sysomos MAP 8.9
Based on 10 answers
We have used Sysomos for a long time and it has been a great tool. We are switching to a third-generation tool that can more accurately look at sentiment analysis, passion intensity, and purchase intent.
No photo available

Usability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Sysomos MAP

Sysomos MAP 9.0
Based on 5 answers
Like all software products, Sysomos has a learning curve. However, the UI is significantly better than some of the other tools we looked at. Even without training, a competent person could jump in and do the basics.
No photo available

Reliability and Availability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Sysomos MAP

Sysomos MAP 8.0
Based on 4 answers
100%. Never saw any down time.
No photo available

Performance

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Sysomos MAP

Sysomos MAP 8.3
Based on 4 answers
The product is faster than its most relevant competitors
No photo available

Support

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 6.0
Based on 12 answers
They are very quick to respond and address those areas they can
No photo available

Sysomos MAP

Sysomos MAP 7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
No photo available

In-Person Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Sysomos MAP

Sysomos MAP 9.6
Based on 2 answers
No answer on this topic is available.

Online Training

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.4
Based on 3 answers
Very personal attention
No photo available

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
No photo available

Implementation

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
No photo available

Sysomos MAP

I would select Sysomos over Crimson, NetBase, or Zignal, as it is cheaper and quicker than any of these. But if I were to look for something more long-term or ongoing, I would select Talkwalker. Sysomos MAP is intended for something brief and a high-level overview. It's easy to use but doesn't allow for something more complicated.
Kristen Squire profile photo

Scalability

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Sysomos MAP

No score
No answers yet
No answers on this topic

Return on Investment

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

  • Workflow automation to save time.
  • Asset storage and content creation within the platform to save time and resources.
Aditya Gollakota profile photo

Sysomos MAP

  • it is relatively pricey for what it is, which is a quick insights tool
  • it does save the time of the user as far as needing no complex set-up or continuous monitoring
Kristen Squire profile photo

Pricing Details

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sysomos MAP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison