Native Advertising Platforms
Best Native Advertising Platforms include:
Google AdSense, Amazon Advertising Sponsored Products, Yahoo Native, Outbrain, Taboola, TripleLift, Adcash, Reddit for Business, Revcontent and Nativo.
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Learn More About Native Advertising Platforms
What are Native Advertising Platforms?
Native advertising platforms support the creation and distribution of ads or paid content that match the form, style, and function of the media in which they appear. By blending into the native content of the target platform, these ads are perceived as being less intrusive. Readers are even sometimes unaware of the promotional nature of the post.
Native advertisements are usually presented in one of the following ways: in-feed ads that appear in social media, promoted search listings, and content recommendations. They are used on social media platforms, streaming services, news sites, by ad agencies, and affiliate marketers.
Native advertising can be considered part of its ad distribution operation and is often part of a company’s overall content marketing strategy. These types of ads are an increasingly popular format for advertisers.
Native advertising software is highly effective when integrated with a DSP (Demand Side Platform) that allows advertisers to buy space for online advertising. DSPs are part of a broader category known as Programmatic Advertising, which automates a large part of the advertising process.
Native Advertising Platform Features
Most native advertising platforms will offer the following features:
- A/B Testing for Ads
- Ad Inventory Management
- Affiliate Management
- AI/Machine Learning
- Analytics/Ad Attribution Tracking
- Audience Targeting
- Automated Publishing
- Behavior Analytics
- Bidding Strategies
- Ad Campaign Management
- Communication Management
- Community Management
- Cross-channel Attribution
- Customer Segmentation
- Display Ad Management
- Multi-Channel Marketing
- Reporting/Analytics
- Video Support
These types of platforms support Cloud, SaaS, web-based implementations.
Native Advertising Platform Comparison
When evaluating native advertising platforms, consider the following key factors:
- Channels: How well does the product work with your target advertising channels? These may include social media, Google search results, online publications, marketplaces like Amazon and eBay, etc.
- Use case: Some products are better suited for specific users and industries. Some platforms are specifically designed for use by affiliate marketers, agencies, video advertisers, retail, finance, government, health care, and manufacturing businesses.
- Integrations: How well does it integrate with your content marketing and programmatic advertising platforms?
Pricing Information
Pricing is dependent upon the product features and the scope of ad campaigns you plan on running. Large corporations or agencies will likely have large budgets to spend on advertising platforms. But for smaller businesses, campaign costs can start as low as $10 a month and increase up to a minimum of over $100 a month.
Most vendors require interested buyers to request a customized quote, especially when handling enterprise-level ad campaigns. Several products with advanced features have feature-driven pricing. Free trials are rare to come by. Some vendors provide free online training as part of their offerings.
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Frequently Asked Questions
What do Native Advertising Platforms do?
What are the benefits of using Native Advertising Platforms?
There are several benefits of using a native advertising platform:
- Ad performance: Many marketers believe they perform better than traditional ads. They’ve been noted to receive more views and clicks and increase purchase intent, compared to traditional online ads.
- Brand awareness: They help to build brand awareness and increase your reach.
- Lead generation: They can be an effective way to generate more leads, ultimately increasing sales revenue.
- Engagement: Engagement with native ads is either the same or sometimes higher than the original content in which they are embedded.
- More seamless experience: Because they are seen as being less intrusive and interruptive than traditional digital ads, they help fight ad fatigue.