Very pleased with Brandwatch

In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our …

Crimson Hexagon User's Review

It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and …
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Wouldn't recommend it

Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).

Good For Top Level Social Listening

We currently use Brandwatch for competitive analysis and market research for new business pitches. It is mainly used by our digital …
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Great for seeing and monitoring conversations

We use Crimson Hexagon to look for social media stakeholder conversations across channels including Facebook, Twitter, and earned media. …
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10k mentions



Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Brandwatch Video

Brandwatch Integrations

Brandwatch Competitors

Brandwatch Customer Size Distribution

Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%

Brandwatch Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Brandwatch's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.1.

Who uses Brandwatch?

The most common users of Brandwatch are from Mid-size Companies and the Marketing & Advertising industry.


(1-5 of 5)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Brandwatch has been a great tool for us as a social media aggregator. I do not make the renewal decision personally, but I am sure my company will renew the product for its usefulness and employees familiarity with its offerings. I recommend Brandwatch to market research analysts looking to gain further insights into social media.