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Braze

Braze

Overview

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns…

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Recent Reviews

Braze Review

10 out of 10
February 12, 2024
Incentivized
CRM campaigning through In-App-Messages, Push, Email, and Content Cards. Connected Content, Liquid Coding, and Content Blocks are some of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Daniel Willis | TrustRadius Reviewer
Daniel Willis
CRM Lead
Readly (Health, Wellness and Fitness, 51-200 employees)
NR
Nikola Rudic
CRM Lead
Zenyum (Consumer Goods, 201-500 employees)
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Pricing

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Braze

Braze

N/A
Unavailable

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Zoho CRM Plus

Zoho CRM Plus

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What is Zoho CRM Plus?

Zoho Corporation offers Zoho CRM Plus, a customer experience management platform that features a virtual AI assistant, process automation and business rules engine, and customer behavior analytics.

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Product Details

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Braze Features

  • Supported: Multichannel Messaging
  • Supported: Predictive Analytics
  • Supported: Lifecycle Management
  • Supported: A/B testing
  • Supported: Email deliverability
  • Supported: Triggered drip sequences
  • Supported: Dashboards
  • Supported: Standard Reports
  • Supported: API
  • Supported: Role-based workflow & approvals

Braze Integrations

Braze Competitors

Braze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Iterable, Attentive Mobile, and Klaviyo are common alternatives for Braze.

Reviewers rate Usability highest, with a score of 7.2.

The most common users of Braze are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(112)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
September 12, 2017

Application of Appboy for Push Notification

BR
Brian Rees
Senior Coordinator, Analytics
NASCAR Digital Media (Sports, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Appboy powers our push notifications. It is used by both the mobile app team for open rate analysis, but is primarily supported by the editorial team, who curate the messages sent to our users.
Pros and Cons
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Likelihood to Recommend
Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Return on Investment
  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Number of Contacts (List Size)
25,000 to 100,000
Using Braze for B2C or B2B marketing
B2C
Other Software Used
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