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Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send …
Overview
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…
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Popular Features
- Email deliverability reporting (58)9.494%
- Dashboards (57)7.878%
- Standard reports (56)7.878%
- List management (56)7.474%
Pricing
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What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
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What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.
Bronto Marketing Platform (discontinued) Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Bronto Marketing Platform (discontinued) Integrations
- NetSuite ERP
- Salesforce Commerce Cloud
- Shopify
- Shopify Plus
- Magento Commerce Cloud (formerly Magento)
Bronto Marketing Platform (discontinued) Competitors
Bronto Marketing Platform (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | English-speaking countries |
| Supported Languages | English |
Bronto Marketing Platform (discontinued) Downloadables
Frequently Asked Questions
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
Reviewers rate Email deliverability reporting highest, with a score of 9.4.
The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send targeted email marketing campaigns, including promotional emails, newsletters, and important pre-delivery information. With Bronto's workflows and automation features, users can improve their email marketing strategies over time and effectively nurture leads. The platform's tracking capabilities provide valuable insights into email performance through click tracking, interaction monitoring, and conversion tracking. Additionally, the API integration allows users to tie Bronto tightly into their websites and third-party applications for seamless communication. Users appreciate Bronto's built-in features, particularly when creating email content with DreamWeaver. The software's ease of use and flexibility make it suitable for mid-cap and larger businesses in need of comprehensive features and functionalities. Overall, Bronto Marketing Platform serves as a complete email management solution, supporting sales and marketing efforts across multiple brand sites within organizations.
User-friendly Workflow Interface: Users consistently praised Bronto Marketing Platform's workflow interface, describing it as highly impressive and one of the best they have seen. Many users found it easy to use and intuitive, allowing for quick email creation without any hassle.
Flexible Customization Options: The flexibility of Bronto Marketing Platform was highly appreciated by users. They specifically mentioned its robust API, which enables them to customize the software according to their specific needs, even if the software doesn't initially have the desired functionality. This customization capability has been a valuable asset for many reviewers.
Powerful Segmentation Tools: Users highlighted the usefulness of Bronto Marketing Platform's custom segment tool, considering it to be fantastic and best-in-class. Many users mentioned that it allows them to create pools of subscribers based on any criteria they can think of, which is crucial for sending targeted and relevant email messages. The segmentation functionality in Bronto Marketing Platform has greatly contributed to successful email marketing programs for numerous customers.
Pricing Structure: Some users have expressed frustration with Bronto's pricing structure, finding it problematic and lacking transparency. They feel that they are being charged for features that should be included or were previously included in the software. There is a perception among some reviewers that the pricing practices are deceptive, suggesting a need for more transparent pricing on Bronto's website.
Customer Support: Several users have mentioned experiencing difficulties with Bronto's customer support. They express frustration with longer response times and difficulty in getting answers and resolutions to their issues or questions. This dissatisfaction seems to have increased after Bronto was acquired by Netsuite, with users feeling a lack of internal communication and external updates post-acquisition. Some users also mention difficulties with Bronto's billing department and the effort required to obtain credits.
Lack of Commerce Features: Users feel that Bronto is slow in introducing features geared toward commerce. They mention that simple tools like Cart Recovery are not included in the platform and have to be paid for as separate apps. Users compare Bronto to competitors like MailChimp and feel that Bronto lacks useful third-party apps. They also mention instances where third-party companies had a terrible experience trying to integrate with Bronto, with the business development team not responding or ignoring them.
Attribute Ratings
Reviews
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February 04, 2020
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
We were using the Bronto Marketing Platform as a new email marketing campaign management tool for all of our email marketing efforts across a few different business verticals. We migrated from an existing platform that we weren't necessarily unhappy with but we were looking for some potential new functionality and perhaps cleaner UI and UX features that what we'd currently had available with one of their competitors.
- Organization of Customer Information
- Ease of Developing Email Campaigns
- The amount of features can be overwhelming at first.
- Sometimes we experienced a laggy response to working within the tool.
78.88888888888889%
7.9
90%
9.0
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- Enabled managing our subscriber lists more effectively.
- It allowed us to set up sub-lists and subscriber groups quickly and dynamically based on actions.
Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true during our launch efforts with the initial release of using their tool. If budget costs could be a concern, then you can be successful with some of the smaller options available. Still, the Bronto Marketing Platform makes it pretty easy to define some exact costs and actual ROI for improving your email campaign efforts that can help justify the expense of the tool above others.
3
Our use of the Bronto Marketing Platform at the time was mainly contained within our marketing, communications, and IT support team. We're a smaller business, so that team of individuals typically wore a few different hats of responsibility and covered a broad range of business responsibilities and needs for the organization.
2
I would encourage a support team that's very familiar with using online SaaS applications and systems. Understanding how to export/import and process data through text files, spreadsheets, database queries, and similar actions are also helpful. From a daily use standpoint, knowing some basics of HTML, CSS, and content marketing strategies will also go a long way in ensuring better success with the tool.
- Daily Promotional Emails
- New Subscriber Management
- Using data collected from email engagements to drive website content changes.
- Using data collected from email subscribers to confirm customer data in other systems.
- Integrating engagement with customers across social media platforms.
- Developing interest based subscriber lists.
January 18, 2019
Bronto: Great for Large Companies
We have a couple of big clients that we use Bronto for. It's ideal for retailers working in e-commerce that send 250,000+ emails per year, or those that generate online revenues in the six-figures. Bronto seamlessly integrates with any e-commerce engine so its adaptability and versatility go hand-in-hand. We use it for all of our clients' in-house marketing. It's easy to work with and offers a lot of strategies to get the most out of our email marketing campaigns.
- It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
- It's logically organized, which can't be said of all ESP's.
- It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
- It would be nice if Bronto held sales data, you can't see it easily in tables.
- It would be nice if Bronto tracked legacy growth – we could track growth each month digitally rather than just writing stuff down.
- Their mobile version still is a bit lacking on different devices, mobile/desktop is generally grouped "okay" and same for the rendering engine of the mail client.
84.28571428571429%
8.4
76.66666666666667%
7.7
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- Bigger response from our audience – Since we're dealing with massive email marketing campaigns, having our work streamlined with this software has generated a much larger response (which is great!).
- Its responsive technical support and training have helped a lot of our staff become familiar with the program so it's easier to figure problems out.
- Our engagement has gone up 35% in the last quarter with using Bronto.
There's a lot of email marketing software out there, and our company works with a lot of different programs. It's what we're known for, and it's how we've done business for a long time. My job is to figure out what software best suits what company we're working for. Bronto is simply the best solution for our 6-figure clients, that's really all there is to it. I don't bother with anything else.
This is our internal marketing team. There's 15-20 people whose job it is to review client data which includes (but isn't limited to) user experience, clicks/traffic and determining what campaigns drive the most interest. As part of our organization, we work hand-in-hand with our clients to make sure that their marketing campaigns are as effective as possible, and 90% of this relies heavily on email marketing and social media strategy.
We employ marketing and social media strategists to head up our team that goes proverbially "knee-deep" in working with Bronto Marketing Software. We have a couple of big clients (with a reach of 250,000+ contacts per list) so it's important that we have a team dedicated to JUST serving those accounts. Basically if you want to work with us, it's important that you have experience in online marketing strategy.
- Bronto makes creating e-newsletters (as part of a broader campaign) a breeze. It really streamlines our workflow
- Bronto helps us maintain our lists better – when you have a list of 250k+ contacts, you need software that keeps everything organized
- Knowledge of HTML is not required to put together emails, which saves us money as we don't need to hire an additional developer – whose job would be just to handle one account – it just makes sense business-wise.
- The WYSIWYG email template, by far. As I stated previously – we don't need to hire another developer to review HTML code before sending out campaigns. It's not as common as you would think for software like this, so it's nice to have it
- Since Bronto is built to be working with bigger companies, their e-marketing platform allows super complex segmentation. Big Plus.
- Bronto offers transactional emails, triggered email, full-send and whatever other types of emails we'd like to send. It's versatile and fluid, like us and our business. It's unexpected but it's exactly what we need.
- We're pushing some more interactive marketing campaigns for the future (not a lot of which I can talk about right here) but we're definitely going to be using Bronto's software to make that happen
- For broadening our campaigns, we're tapping into some foreign markets, and Bronto helps us determine what audiences will be the most lucrative
- We may be able to offer a separate consulting service based off of just Bronto's software – again, not a lot I can talk about here, but its looking very promising.