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LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused …
Overview
What is LeadSquared?
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
Recent Reviews
Popular Features
- Dashboards (38)10.0100%
- Standard reports (38)10.0100%
- Lead scoring and grading (38)8.080%
- Email deliverability reporting (38)6.060%
Pricing
Marketing Automation Pricing - Basic/Standard/Enterprise/Custom
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Cloud
per month
Sales Execution CRM Pricing - Lite/Pro/Super/Custom
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Cloud
per month
Entry-level set up fee?
- $100 Per AccountOptional
For the latest information on pricing, visithttp://www.leadsquared.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Ace Goals: The modern way to set targets and manage objectives || LeadSquared Products
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In depth demo - Key Features of LeadSquared
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is LeadSquared?
LeadSquared CRM is a SaaS platform that provides sales, marketing, and on-boarding automation solutions.
It specialises in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams. Currently, LeadSquared is helping 2000+ enterprises across 40 countries enhance their sales.
With industry-centric solutions, LeadSquared serves EdTech, Education, Finance, Healthcare, Real Estate, Automotive, and Hospitality industries.
LeadSquared CRM aims to help users:
· Reduce lead leakage to zero with landing pages, connectors, and APIs.
· Understand intent with 360-degree user profile, behaviour, activity & and social tracking.
· Visualise user & communications journeys with the workflow builder.
· Communicate with prospects & customers on the channels of their choice - text, whatsapp, email, call, self-serve portals, and social.
· Integrate with other marketing and sales apps- native connectors, robust APIs, and developer platform
LeadSquared Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Automated sales alerts and tasks
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
LeadSquared Screenshots
LeadSquared Video
Leadsquared - A Sales Execution Platform
LeadSquared Integrations
- GoTo Webinar
- CallRail
- Super Receptionist V2
- LiveChat Connector
- Zopim Connector
- Facebook Lead Ads Connector
- MarkCopy Connector
- LeadSquared Generic Telephony Connector
- Custom Dashlets Builder
- LeadSquared Mobile App Notifications
- Exotel V2
- Social Media Discovery App (BETA)
- Olark Connector
- LeadSquared for WordPress
- Twitter Lead Card Connector
- OzoneTel Connector
- Ameyo Connector
- LeadSquared for Outlook
- MCube Connector
- Gravity Form LeadSquared Add-On
- SparkTG
- LeadSquared Freshdesk Connector
- Custom Tab Connector
- SMS Marketing App
- LeadSquared Email Sync
- Lead Distribution Automation
- Google/Outlook Calendar
LeadSquared Competitors
LeadSquared Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | India, United States of America, United Kingdom, Australia, Singapore, Germany, Brazil, Argentina, South Africa, Spain, Italy, China, Japan |
| Supported Languages | English |
Frequently Asked Questions
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
Reviewers rate Lead nurturing automation and Dashboards and Standard reports highest, with a score of 10.
The most common users of LeadSquared are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(99)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
LeadSquared is a versatile software that has been widely used for lead management, tracking, and analysis in marketing-focused organizations. Users have found it invaluable for managing leads from multiple websites and online ads, as well as optimizing call center operations. The ability to design and schedule professional-looking emails quickly has streamlined email marketing and outreach processes for marketing and business development teams. Additionally, LeadSquared's integrated CRM functionality has eliminated the need for a separate CRM platform, providing a comprehensive solution for maintaining leads and analyzing marketing performance. The seamless capture of leads from various sources such as websites, social media, and toll-free numbers has further enhanced the efficiency of lead management.
LeadSquared's automation features have proven highly beneficial for sales teams in terms of lead prioritization, tracking, automation, and sales attribution. Users have praised the software's ability to score leads and track engagement, allowing them to identify leads with high conversion potential. The robust reporting feature enables users to provide instant snapshots of leads in the marketing funnel to clients, facilitating effective communication and decision-making. Furthermore, LeadSquared serves as a cost-effective marketing automation platform for B2B clients, offering a wide range of features including campaign creation, distribution, analytics, lead scoring, landing pages, triggered campaigns, and CRM functionality. Startups have also found value in using LeadSquared for sales and marketing purposes, enabling them to manage registered users and provide a seamless customer experience. Overall, users recommend LeadSquared as a top choice for lead management and marketing automation due to its user-friendly design, customizable nature, cost-effectiveness, and excellent customer service support.
Intuitive User Interface: Several users have praised LeadSquared for its highly intuitive and user-friendly interface. Users appreciate the simplicity and ease of navigation, which allows for efficient task management and lead tracking. The intuitive interface enables users to quickly perform tasks and effectively manage their leads.
Responsive Customer Support: Many reviewers consistently praise the customer support provided by LeadSquared. They mention that the support team is highly active, helpful, and responsive. Users appreciate the prompt assistance provided by the support team in resolving issues and addressing queries, ensuring a positive customer experience.
Wide Range of Features: Users appreciate the wide range of features and functionalities offered by LeadSquared. They specifically mention the simplicity of setting up campaigns and seamless integration with WordPress websites. This ease of use allows users to streamline their workflows and effectively manage their marketing efforts.
Inefficient Drip Email Functionality: Some users have expressed dissatisfaction with LeadSquared's drip email functionality, specifically in setting up drips for those who did not open the email. They feel that this limitation hinders their ability to effectively engage with leads and would like to see improvements in this area.
Lack of Mobile-Friendly Landing Pages: Several reviewers have mentioned that the landing pages created using LeadSquared are not mobile-friendly. This poses a challenge as mobile usage continues to grow, and it restricts their ability to deliver an optimal user experience on different devices. Users suggest enhancing the software by providing more mobile-responsive templates for landing pages.
Limited Integration Options: Users have highlighted the need for better connectivity with multiple apps in LeadSquared. They feel that the current integration options are insufficient and request expanded functionality to seamlessly connect with other tools they use in their workflow.
Attribute Ratings
Reviews
(26-40 of 40)Companies can't remove reviews or game the system. Here's why
October 23, 2015
Simple, intuitive tool for managing leads
Score 9 out of 10
Vetted Review
Verified User
Ezetap uses LeadSquared to track our sales in the retail channel. The product is used by our retail sales managers, and our third-party agents who are on the field selling our products.
We picked LeadSquared as it fit our business needs perfectly - we need an easy way to create and track leads on-the-go, and various roles/access levels as we work with different third-party agencies.
We picked LeadSquared as it fit our business needs perfectly - we need an easy way to create and track leads on-the-go, and various roles/access levels as we work with different third-party agencies.
- Concept of Groups and Roles
- Customizable Fields
- Dashboards
- Prompt Support
- Since most of our agents are out on the field, and sometimes in areas with poor network connectivity, we need a way to store records offline.
- Auto-population of certain fields based on rules. For example - I have two fields - City and Zone. Zone should auto-populate based on the City selected. I should be able to create these rules as an Admin.
- Support on older Android versions. Currently, LeadSquared works on Android OS versions 4 and above. It would be great if lower versions are supported since our agents have older phones.
- Viewing groups in csv downloads. When we download a csv of a particular list, the Group field is not visible as it is not a lead-level attribute.
October 21, 2015
Awesome product backed by an excellent client support team
Score 10 out of 10
Vetted Review
Verified User
We use LeadSquared for our marketing campaigns and sales pipeline management. Their built-in app store helps us to integrate various other applications like "web chat" with the CRM portal so we can manage everything from a single front end.
- Software capabilities for sales force management
- Online marketing via email campaigns
- Integration with various other application to keep the work flow synchronized
- Ease of creating a landing page
- Single sign-on admin portal for managing various online properties
- Need more applications in their app store
Score 10 out of 10
Vetted Review
Verified User
LeadSquared is whole and sole for our company. We use it to create a landing page for online marketing to grab leads; then we use it to manage these leads and then afterwards we it use to do follow-ups through LeadSquared's lead management system, email marketing and SMS.
LeadSquared resolved our lead management problem.
LeadSquared resolved our lead management problem.
- Customer Support - LeadSquared's support team is always available to help you out.
- Lead Management System - LeadSquared Lead Management System is one of the best features.
- Email Marketing - Best way to follow-up your clients
- Portion of adding multiple forms in Landing Pages.
- More sample templates for Email Marketing and Landing Pages
- Making call with automatic recording functionality.
June 26, 2015
Land more leads, Land LeadSquared as your CRM!
Score 9 out of 10
Vetted Review
Verified User
It has a simple a UI and an excellent support team. It provides great results. It is easy to distribute work - no more Excel sheets to maintain. It's easy to follow up; more individual attention can be given, and more people can be reached at once. And hence better flow of work. It allows for more coordination between the team members. Recommended to all! Good job LeadSquared.
- Follow up is really simple and easy.
- Many leads can be contacted at once.
- Personalized attention given to each and every lead.
- List creation can be made a little easier.
- Follow up mail can be improved.
- Report about revenue/opportunity should be mailed every day/week.
June 24, 2015
Good system for smaller organisations!
Score 8 out of 10
Vetted Review
Verified User
We used LeadSquared for email marketing and nurturing leads to create better conditions for our sales department. In our organisation, LeadSquared was used by marketing only. The main reason for choosing LeadSquared was the fact that LeadSquared could be fully integrated with our existing CRM system, providing us with customer insights to be used by the sales department.
- Engagment scores
- Because they help us identify the most warm leads right now
- Easy to use editor of landing pages and email campaigns
- You don't need to be skilled in design or coding to create nice and professional communication
- Very fast and good support system
- If ever facing issues, the support team is very fast in replying - and they have created some thorough support articles where you can find answers to almost everything. Also the chat function in the administration gives you fast help
- A/B testing
- One essential thing missing is the ability to A/B test emails
- See emails and landing pages in different browsers/smartphones/apps
- In other systems, they offer the possibility to see how the design acts in the different browsers/apps etc. This would be very helpful
June 16, 2015
Fantastic tool for Email Marketing Automation
Score 10 out of 10
Vetted Review
Verified User
I have been using LeadSquared for a few months now for my eCommerce site www.OffiNeeds.com and I am very excited about what it does. I was previously using MailChimp for my email marketing and needed to use a different software to build landing pages. While I was looking for a tool that does both, what I got from LeadSquared is much more. Initially I was concerned if the quality of their email delivery would be as good as MailChimp, but within the first two to three autoresponders those concerns were put to rest.
- Responsive Landing Pages
- Multiple data points to trigger autoresponders
- Fantastic Customer Support
- Their focus is not so strong in B2B and eCommerce.
- Monthly payments are not automated.
Score 10 out of 10
Vetted Review
Verified User
It is an excellent marketing automation tool with the world's best support service. It's easy for you to organize lead capture and analyze revenue potential of all the lead sources.
Since beginning our association with LeadSquared, we have explored more types of email marketing campaigns and deeper customer segmentation and targeting than we were able to previously. In terms of specific improvement in numbers, we have seen approximately a 12% increase in open rates and 13.5% increase in click rates. Re-marketing campaigns have helped us with better targeting.
- The views we get inside of LeadSquared to prioritize leads and use our lead scoring has really made it effective so that we're getting the best leads in a matter of minutes.
- We have seen a dramatic increase in the quantity and quality of our leads since implementing LeadSquared
- Sales lead flow has been increased
- I don't feel there is anything I dislike.
Score 10 out of 10
Vetted Review
Verified User
We primarily use online ads for our sales. Leadsquared provides us with a single platform to record leads, lead activities, trigger emails to them manually as well as automatically based on rules. It's integrated with our cloud telephony as well as with our Olark chat.vIt is used by our sales, marketing and content management teams.
- Its easy to manage the leads. You can choose to focus only on the engaged leads through lead score and engagement score. You can filter the leads in multiple ways. It records both inbound as well as outbound activities. We have created custom activities and automatically trigger them from my demo site as the leads engage with our demo content.
- It is easy to optimize my ad spend. I know which sources, which landing pages, which ads, which email campaigns at what time of the day and week and performing better. The dashboard and reports are very practical and actionable.
- Its well integrated (out of the box with minimal effort) with our cloud telephony, our Outlook email client, our Oark chat tool from website. I have also integrated LeadSquared with our LMS (Moodle) and our Facebook game (Hosted with WordPress) with very basic IT work. This way I don't have to look at multiple places for my marketing/sales needs.
- With the Android app, I am on top of things with my campaign as well as performance of my sales team. I immediately know at anytime of the day, if things are moving as I expect them to or if there are any positive or negative surprises.
- Autoresponder and the SMS app has helped me improve my lead engagement to more than double.
- I am not a big fan of the white background as it hurts the eye after a while
- The email editor can be improved upon
April 02, 2015
Fantastic Product that is an Exceptional Value for Money
Score 10 out of 10
Vetted Review
Verified User
We are using LeadSquared across our offices to manage our online marketing campaigns. We have loved this product as it allows us to work through the entire life cycle of a lead very effectively integrating both online and offline interactions. We just love the fact that it is just the perfect tool to micromanage our campaigns which would be so complicated to handle otherwise.
- Their support team - absolutely fantastic. Not only are they always happy to help customise solutions where possible but also implement them quickly and efficiently.
- Advanced tools to manage lead distribution at the landing page stage itself.
- Its lead scoring mechanism.
- The way it is able to correctly identify engaged leads without any manual intervention.
- Lead Management throughout the life-cycle of the lead.
- Additional responsive landing page templates.
- Ability to control access to data between different users.
March 23, 2015
Best Marketing Automation and Friendly Support Team
Score 8 out of 10
Vetted Review
Verified User
LeadSquared is being used extensively across my client organization. Since the entire organization's focus is towards marketing, it makes absolute sense for my client to use this product. It helps them efficiently manage the leads, track and analyze them.
- Lead Management
- Lead re-assignment and task creation
- Lead engagement tracking for effectively following up with important leads
- Lead scoring
- Responsive Landing page editor user experience and ease of use
- Better dashboards
- Mobile app for viewing reports
Score 10 out of 10
Vetted Review
Verified User
We are a startup and we use this for sales and marketing.
- Email marketing
- Email and website tracking
- Marketing and sales automation
- Email templates
- Lead management
March 11, 2015
"Digital way of Follow-up"
Score 9 out of 10
Vetted Review
Verified User
We are using LeadSquared to follow our leads which are received or are collected from different sources. We maintain records of all data in a single place. My marketing department uses LeadSquared. It addresses the main problems of tracking leads, creating tasks and reminders, and helps to convert prospective leads to opportunities.
- Leads follow up in digital way.
- All leads in one place.
- Best solutions for marketing via email campaign, landing pages.
- Best supportive system.
- Need to be more user friendly.
- Need to improve in email campaign function.
- Have a lots of feature which need to be simplified.
March 04, 2015
Marketing Automation perfect for Small Business
Score 10 out of 10
Vetted Review
Verified User
We are using Leadsquared for marketing automation in our sales and marketing department.
- Everything is integrated: Landing Pages + Online Forms + Lead Management + Lead Behaviour Tracking (Website tracking) + Autoresponders + Email Campaigns + Open / Click Tracking + Lead Scores
- Landing Page tools are very powerful, it's very easy to create beautiful and responsive Landing Pages with online forms, and also have options to customize their appearance and behaviour in case you need to integrate to an existing page in your website. Landing Page templates are also very useful.
- Website tracking scripts can track visits in Landing Page even before user sign up.
- Great automation, including autoresponder and Lead Scores.
- Documentation - I used it a lot when I implemented my strategy.
- WordPress integration made easy with plugins.
- Exceptional support.
- Constantly evolving platform, I have seen constant changes in the tools.
- Some limitations in basic plan may not be explicit, I recommend using a trial version, and checking and asking about every aspect you will need.
- Billed annually.
March 03, 2015
Search for CRM ended with LeadSquared
Score 8 out of 10
Vetted Review
Verified User
LeadSquared is mainly used by the sales and marketing department. Sales uses it to maintain the acquired leads and the marketing department uses it to analyze, monitor and channelize marketing. Though there is no major flaw in it, but there are some changes that can be made to user role permissions.
- It's very user friendly and the UI is very well balanced and easy to maneuver.
- You can add a third party plugin to it.
- You can keep a check on the quality of leads.
- There is no major flaw in it, but some changes can be made on user role permission.
- Lead stages can be indicated with colour changes of bulletins.
February 28, 2015
Automation software that works
Score 10 out of 10
Vetted Review
Verified User
As a digital marketing agency, we use countless software programs to not only analyze data, but present that data to our clients. We first tried LeadSquared six months ago, and had three criteria that the program needed to fulfill as we tested it: 1) the program needed be able to accurately record data across landing pages, email campaigns, phone calls, and instant chats; 2) it had be flexible enough so that as we added pieces to the marketing funnel, the software would also record those new data points; 3) the software needed to have a robust reporting feature, with which we could provide instant snapshots to our clients, of the leads in the marketing funnel.
After a extensive testing, LeadSquared fulfilled all those criteria, and we began migrating all existing clients from competing marketing programs to LeadSquared. If you are looking to improve your marketing and sales automation, I recommend giving LeadSquared a try.
- Tracks customers extremely well.
- Provides good reporting across several different platforms.
- Displays reports for customers in a nice fashion.
- They really have it all together.