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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Recent Reviews
Read all reviews

Popular Features

View all 27 features
  • Content planning and scheduling (10)
    10.0
    100%
  • Broad channel coverage (10)
    10.0
    100%
  • Twitter (10)
    9.0
    90%
  • Workflow management (10)
    8.0
    80%
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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.5
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.5
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.6
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

5.5
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.1
Avg 8.5

Reporting/analytics

8.6
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

9.5
Avg 8.1
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Competitors

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(149)

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
June 11, 2019

Cost effective, reliable and all inclusive

Adam Keys | TrustRadius Reviewer
Adam Keys
Senior Social Media Executive
ScS (Retail, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
85%
8.5
Boolean keyword searches
70%
7.0
Filtering out noise/spam
70%
7.0
Sentiment analysis
100%
10.0
Broad channel coverage
100%
10.0
Publishing (4)
85%
8.5
Content planning and scheduling
100%
10.0
Audience targeting
80%
8.0
Content optimization
80%
8.0
Workflow management
80%
8.0
Engagement (3)
76.66666666666667%
7.7
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Bulk actions
30%
3.0
Marketing (4)
55%
5.5
Lead generation
50%
5.0
Content marketing
50%
5.0
Paid media management
60%
6.0
Campaigns and promotions
60%
6.0
Channel coverage/integration (7)
52.857142857142854%
5.3
Twitter
90%
9.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Google+
N/A
N/A
Instagram
80%
8.0
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
86.66666666666666%
8.7
Campaign success analytics
90%
9.0
Real-time tracking
70%
7.0
Competitor analysis
100%
10.0
Account management (2)
95%
9.5
Role-based user permissions & privileges
90%
9.0
Mobile access
100%
10.0
April 13, 2018

Jack of all trades, master of none

Jeremy Cowles | TrustRadius Reviewer
Jeremy Cowles
Senior Strategist
Ebiquity plc (Marketing and Advertising, 501-1000 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
62.5%
6.3
Boolean keyword searches
40%
4.0
Filtering out noise/spam
70%
7.0
Sentiment analysis
70%
7.0
Broad channel coverage
70%
7.0
Publishing (4)
70%
7.0
Content planning and scheduling
90%
9.0
Audience targeting
70%
7.0
Content optimization
50%
5.0
Workflow management
70%
7.0
Engagement (3)
56.66666666666667%
5.7
Automated routing and prioritization
50%
5.0
Customer interaction histories
60%
6.0
Bulk actions
60%
6.0
Marketing (4)
57.5%
5.8
Lead generation
60%
6.0
Content marketing
60%
6.0
Paid media management
50%
5.0
Campaigns and promotions
60%
6.0
Channel coverage/integration (7)
61.42857142857143%
6.1
Twitter
80%
8.0
Facebook
80%
8.0
LinkedIn
80%
8.0
Google+
50%
5.0
Instagram
40%
4.0
Pinterest
50%
5.0
YouTube
50%
5.0
Reporting/analytics (3)
53.33333333333333%
5.3
Campaign success analytics
60%
6.0
Real-time tracking
60%
6.0
Competitor analysis
40%
4.0
Account management (1)
50%
5.0
Mobile access
50%
5.0
March 16, 2018

Social Studio, great for scheduling and analysis

Verified User
Manager in Marketing
Consumer Electronics Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
25%
2.5
Boolean keyword searches
N/A
N/A
Filtering out noise/spam
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
100%
10.0
Publishing (4)
45%
4.5
Content planning and scheduling
100%
10.0
Audience targeting
N/A
N/A
Content optimization
N/A
N/A
Workflow management
80%
8.0
Engagement (3)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (4)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Paid media management
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (7)
90%
9.0
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
90%
9.0
Google+
90%
9.0
Instagram
90%
9.0
Pinterest
90%
9.0
YouTube
90%
9.0
Reporting/analytics (3)
70%
7.0
Campaign success analytics
70%
7.0
Real-time tracking
70%
7.0
Competitor analysis
70%
7.0
Account management (2)
90%
9.0
Role-based user permissions & privileges
90%
9.0
Mobile access
90%
9.0
December 18, 2017

A great tool for big organizations

Andrea Casano | TrustRadius Reviewer
Andrea Casano
Web Sales Manager
Enel Energia S.p.A. (Utilities, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (3)
63.33333333333333%
6.3
Boolean keyword searches
70%
7.0
Filtering out noise/spam
50%
5.0
Broad channel coverage
70%
7.0
Publishing (3)
73.33333333333333%
7.3
Content planning and scheduling
70%
7.0
Audience targeting
80%
8.0
Workflow management
70%
7.0
Engagement (3)
80%
8.0
Automated routing and prioritization
80%
8.0
Customer interaction histories
80%
8.0
Bulk actions
80%
8.0
Marketing (3)
70%
7.0
Content marketing
80%
8.0
Paid media management
50%
5.0
Campaigns and promotions
80%
8.0
Channel coverage/integration (5)
72%
7.2
Twitter
80%
8.0
Facebook
60%
6.0
Google+
80%
8.0
Instagram
60%
6.0
YouTube
80%
8.0
Reporting/analytics (2)
50%
5.0
Campaign success analytics
50%
5.0
Real-time tracking
50%
5.0
Account management (2)
60%
6.0
Role-based user permissions & privileges
70%
7.0
Mobile access
50%
5.0
December 05, 2017

Marketing in retail real estate

Verified User
Employee in Marketing
Real Estate Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
77.5%
7.8
Boolean keyword searches
70%
7.0
Filtering out noise/spam
100%
10.0
Sentiment analysis
70%
7.0
Broad channel coverage
70%
7.0
Publishing (4)
77.5%
7.8
Content planning and scheduling
70%
7.0
Audience targeting
70%
7.0
Content optimization
70%
7.0
Workflow management
100%
10.0
Engagement (3)
70%
7.0
Automated routing and prioritization
70%
7.0
Customer interaction histories
70%
7.0
Bulk actions
70%
7.0
Marketing (4)
70%
7.0
Lead generation
70%
7.0
Content marketing
70%
7.0
Paid media management
70%
7.0
Campaigns and promotions
70%
7.0
Channel coverage/integration (7)
22.857142857142854%
2.3
Twitter
70%
7.0
Facebook
90%
9.0
LinkedIn
N/A
N/A
Google+
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
N/A
N/A
Campaign success analytics
N/A
N/A
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
N/A
N/A
Role-based user permissions & privileges
N/A
N/A
Mobile access
N/A
N/A
August 01, 2017

Social Studio - Good Basic Tool, but Expensive

Jimmy Mack | TrustRadius Reviewer
Jimmy Mack
Sr. Analytics Coordinator
City of Olathe (Hospital & Health Care, 10,001+ employees)
Score 4 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
30%
3.0
Boolean keyword searches
50%
5.0
Filtering out noise/spam
30%
3.0
Sentiment analysis
10%
1.0
Broad channel coverage
30%
3.0
Publishing (4)
65%
6.5
Content planning and scheduling
70%
7.0
Audience targeting
70%
7.0
Content optimization
60%
6.0
Workflow management
60%
6.0
Engagement (3)
63.33333333333333%
6.3
Automated routing and prioritization
60%
6.0
Customer interaction histories
70%
7.0
Bulk actions
60%
6.0
Marketing (4)
35%
3.5
Lead generation
30%
3.0
Content marketing
30%
3.0
Paid media management
40%
4.0
Campaigns and promotions
40%
4.0
Channel coverage/integration (7)
37.142857142857146%
3.7
Twitter
60%
6.0
Facebook
60%
6.0
LinkedIn
50%
5.0
Google+
30%
3.0
Instagram
20%
2.0
Pinterest
20%
2.0
YouTube
20%
2.0
Reporting/analytics (3)
40%
4.0
Campaign success analytics
30%
3.0
Real-time tracking
60%
6.0
Competitor analysis
30%
3.0
Account management (2)
55%
5.5
Role-based user permissions & privileges
70%
7.0
Mobile access
40%
4.0
May 01, 2017

Social Studio - Great for Radian 6 Users looking for a team platform!

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
75%
7.5
Boolean keyword searches
100%
10.0
Filtering out noise/spam
100%
10.0
Sentiment analysis
30%
3.0
Broad channel coverage
70%
7.0
Publishing (4)
72.5%
7.3
Content planning and scheduling
100%
10.0
Audience targeting
40%
4.0
Content optimization
50%
5.0
Workflow management
100%
10.0
Engagement (3)
60%
6.0
Automated routing and prioritization
20%
2.0
Customer interaction histories
90%
9.0
Bulk actions
70%
7.0
Marketing (4)
30%
3.0
Lead generation
60%
6.0
Content marketing
60%
6.0
Paid media management
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (7)
38.57142857142857%
3.9
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
50%
5.0
Google+
N/A
N/A
Instagram
20%
2.0
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
40%
4.0
Campaign success analytics
60%
6.0
Real-time tracking
60%
6.0
Competitor analysis
N/A
N/A
Account management (2)
100%
10.0
Role-based user permissions & privileges
100%
10.0
Mobile access
100%
10.0
April 05, 2017

Social Studio is competent

Verified User
Employee in Marketing
Retail Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
55%
5.5
Boolean keyword searches
50%
5.0
Filtering out noise/spam
50%
5.0
Sentiment analysis
70%
7.0
Broad channel coverage
50%
5.0
Publishing (4)
75%
7.5
Content planning and scheduling
90%
9.0
Audience targeting
70%
7.0
Content optimization
70%
7.0
Workflow management
70%
7.0
Engagement (3)
63.33333333333333%
6.3
Automated routing and prioritization
70%
7.0
Customer interaction histories
70%
7.0
Bulk actions
50%
5.0
Marketing (4)
70%
7.0
Lead generation
70%
7.0
Content marketing
70%
7.0
Paid media management
70%
7.0
Campaigns and promotions
70%
7.0
Channel coverage/integration (7)
67.14285714285714%
6.7
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
90%
9.0
Google+
60%
6.0
Instagram
40%
4.0
Pinterest
50%
5.0
YouTube
50%
5.0
Reporting/analytics (3)
80%
8.0
Campaign success analytics
80%
8.0
Real-time tracking
80%
8.0
Competitor analysis
80%
8.0
Account management (2)
95%
9.5
Role-based user permissions & privileges
100%
10.0
Mobile access
90%
9.0
May 26, 2015

A seamless solution for busy social media managers

Nicole Swanson | TrustRadius Reviewer
Nicole Swanson
Digital and Social Media Manager
University of Western Sydney (Higher Education, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
82.5%
8.3
Boolean keyword searches
100%
10.0
Filtering out noise/spam
80%
8.0
Sentiment analysis
50%
5.0
Broad channel coverage
100%
10.0
Publishing (4)
100%
10.0
Content planning and scheduling
100%
10.0
Audience targeting
100%
10.0
Content optimization
100%
10.0
Workflow management
100%
10.0
Engagement (3)
86.66666666666666%
8.7
Automated routing and prioritization
100%
10.0
Customer interaction histories
70%
7.0
Bulk actions
90%
9.0
Marketing (4)
77.5%
7.8
Lead generation
80%
8.0
Content marketing
100%
10.0
Paid media management
60%
6.0
Campaigns and promotions
70%
7.0
Channel coverage/integration (5)
92%
9.2
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
90%
9.0
Google+
90%
9.0
YouTube
80%
8.0
Reporting/analytics (3)
93.33333333333334%
9.3
Campaign success analytics
80%
8.0
Real-time tracking
100%
10.0
Competitor analysis
100%
10.0
Account management (2)
90%
9.0
Role-based user permissions & privileges
100%
10.0
Mobile access
80%
8.0
March 13, 2015

Social Studio takes the pain out of Social Scheduling and Reporting

Verified User
Director in Marketing
Financial Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring) Feature Ratings
Listening/monitoring (4)
57.5%
5.8
Boolean keyword searches
60%
6.0
Filtering out noise/spam
50%
5.0
Sentiment analysis
50%
5.0
Broad channel coverage
70%
7.0
Publishing (4)
62.5%
6.3
Content planning and scheduling
90%
9.0
Audience targeting
40%
4.0
Content optimization
30%
3.0
Workflow management
90%
9.0
Engagement (3)
70%
7.0
Automated routing and prioritization
60%
6.0
Customer interaction histories
90%
9.0
Bulk actions
60%
6.0
Marketing (4)
47.5%
4.8
Lead generation
60%
6.0
Content marketing
80%
8.0
Paid media management
N/A
N/A
Campaigns and promotions
50%
5.0
Channel coverage/integration (7)
30%
3.0
Twitter
80%
8.0
Facebook
50%
5.0
LinkedIn
80%
8.0
Google+
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
63.33333333333333%
6.3
Campaign success analytics
70%
7.0
Real-time tracking
70%
7.0
Competitor analysis
50%
5.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
90%
9.0
Mobile access
70%
7.0
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