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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(426-450 of 522)
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Stéphanie Erné | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
If you want to create simple flows and are a small business I think there are less expensive tools that get the same things done. SharpSpring is a bit harder to learn but does offer a bit more functionalities. So if you are a bit larger sized company and have long flows with lots of bit's and but's SharpSpring is a good tool for you.
Keith Luscher | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
I speak mostly from a B2B perspective, and that's where I see its value. If you are building long-term business relationships, and you are engaging your prospects online through your website and email messaging (in addition to personal 121 outreach), SharpSpring is a crucial asset to making this go smoothly. I have successfully implemented it an asset recovery company that wants to engage and connect with financial institutions, as just one example. Looking also to deploy for a local coffee company that is re-branding and provides commercial services. If your business is more B2C, and more transaction-focused with little personal engagement, in my opinion, SharpSpring may not be the best choice.
Brady Teter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is very user friendly and the integrations with Google have been amazing. It's best suited for applications which include both CRM and marketing automation. We are currently only using it for CRM but that's not a fault of the tool it's on us.
Rik van Kooten | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
The system offers all functionality needed for SME marketing automation. It is pretty straightforward in use; support and documentation are very helpful. The system is flexible which makes it easy to combine and connect with other systems. Great value for money.
Phil Wharton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Getting a quick and full overview of your client's data and metrics. The reporting is particularly great as the set up is very easy. I just love the user journey tracker. I can really get into the prospects mindset through tracking where he/she is following my brand. Building landing pages to improve your user journey is a must now and SharpSpring have mastered it
Jeff Tincher | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is great for building out the whole lead generation path. From initial lead to nurturing, to closing the deal. We also are now finding the email campaigns a great way to share our blog posts, monthly newsletter and build one-to-one emails to convert leads to sales. If you're only looking for a CRM system without all the marketing automation, email, dynamic pages, etc, then SharpSpring is probably not for you. But why just have a basic CRM in the first place??
Kris Martin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you own a small business and need to automate marketing tasks or integrate all of your marketing activities SharpSpring is a great platform. The same is true if you are an agency and want to help your clients develop leads and track the ROI on leads and conversions, SharpSring will give your agency a distinct advantage over agencies not using marketing automation.
Richard Coen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
It's not for everyone - depending on the scale of business, number, of leads and clients - ideally you would need to be managing contacts and leads in the 100s (leads) and 1000s for contacts. That said we use the system with small numbers when a client has a large sale value and a long sale cycle, e.g. construction projects.
Lucy Greenaway | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Really suited for all sales and marketing teams looking to really focus on identifying their well-qualified lists and improving engagement with prospects. It works well when you are dealing with one particular person rather than a group of people so having a key contact you can assign all notes and reminders as essential to get the most out of your use.
Brian Van de Wetering | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am absolutely certain to recommend this to clients looking to layer automated marketing over current platforms and integrate sales and marketing into one streamlined workflow.
Steve Saars | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring has powerful inbound marketing capabilities and services such as email campaigns, landing pages, CRM, sales management. It also has an Integrated CRM and intuitive dashboard to streamline tracking and reporting. It's well suited for smaller companies and has amazing features that previously could only fit an enterprise-level budget.
Jonno White | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
SharpSpring allows you to customise many different options. It's extremely powerful and is brilliant value for money compared to products such as Hubspot. The support has been excellent and the SharpSpring team are constantly releasing new features and seem very approachable with new ideas and questions. Being so powerful and customisable means there is a steep learning curve in setting up SharpSpring. Running it is simple enough but for an entrepreneur or person in a role where marketing is only one part of their function, the learning curve could definitely be too steep if you don't have help setting it up and getting it going.
Greg Dungan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is particularly well suited to plugging the holes of a traditional marketing or recruiting program with automation. I use SharpSpring to collect data from recruiting ads posted on Facebook, Indeed, Craig's List, and elsewhere. Before SharpSpring, my clients wanted to use Facebook ads to promote openings in their companies, but they weren't seeing much success. The ads would run to a landing page where the person would be asked to complete a large and intimidating application that would place him or her in the client's applicant tracking system.

People would click the ad, but leave the landing page when they saw the complexity of the application. I was able to craft a different ad that ran to a landing page containing just some information and a SharpSpring form requesting a name and an email address. Soon people began filling out the form because it was easier. Their contact information was collected in SharpSpring and the proper HR representative was alerted via email. The applicant received a call back very quickly and, after a short conversation with a real human being was more willing to complete the online application.

As a result, one of my clients was able to hire 48 people in less than 90 days.
James Kaye | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is very well suited to small-medium companies and agencies that it is designed for. That said, I have not used Pardot or Hubspot which are traditionally used by bigger companies and SharpSpring may well be a contender. You also need to be aware that if you are using it for yourself, then you need to have a good stream of content ready to go.
Susan Merlo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is an affordable choice for companies with really large lists who want to follow the 'crawl-walk-run' method of building out their marketing automation without having to outgrow a provider too quickly. It has a lot of capabilities, so I would recommend to any company that is evaluating it to be sure to understand the full benefits and full power of what they have when they use SharpSpring. It is a great tool for companies who recognize that they would be best served by having better Sales Team & Marketing Team collaboration.
Rebecca Roberts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We work mainly with start-ups and non-profits and SharpSping is ideal for these clients. We start them on the lower tier at 25,000 email sends per month, which is usually a perfect amount for an organization that is just getting their client list going. SharpSpring is also the best bang for your buck by far when looking at the competition. Most of the big competitors can only be afforded by established companies with a sincere marketing budget. That being said, if we ever obtained a client with an exorbitantly large client list, we may have to consider that other platforms would be better suited.
"Captain" Kirk Holmes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
SharpSpring has been great for managing a sales pipeline, deploying marketing automation, email blasts to our entire database, and identifying our top prospects. It's not great for social media automation without some manual work and integration with third party applications.
Alexandre Vilarinho | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We think that best SharpSpring use is for marketing agencies. They can add so much value to their clients' business in terms of costs, investments, and results.

By the way, even if you're a digital agency or an SMB with a few leads, it will cost you less than what you 'll probably pay for other solutions.
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