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ActiveCampaign as an all inclusive CRM and email platform
September 06, 2021

ActiveCampaign as an all inclusive CRM and email platform

Boris Bauer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I recommended ActiveCampaign to my client because of its full feature set and integrated CRM and email marketing automation capabilities. I have personally implemented the platform and all email sequences, scoring rules, deal stages, form integration and landing pages from scratch — and I can highly recommend it. Implementation cost and timing were cut in half because I did not have to deal with an external CRM platform such as Salesforce or Hubspot. All components work flawlessly together and it is a platform that can easily scale with a growing business.
  • Integration of CRM and email automation
  • Lead scoring, custom rules
  • Email list management
  • Deals and workflows for sales
  • List segmentation
  • Analytics
  • Cut implementation time by half
  • Simplified martech stack
Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Great platform for small businesses and startups that want to find something that is well priced and can scale.

ActiveCampaign Feature Ratings

6.0
WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
6
A/B testing
6
Mobile optimization
5
Email deliverability reporting
5
List management
7
Triggered drip sequences
9
9.3
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
6.5
Calendaring
7
Event/webinar marketing
6
6.0
Social sharing and campaigns
6
Social profile integration
6
7.0
Dashboards
7
Standard reports
7
Custom reports
7
8.7
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Evaluating ActiveCampaign and Competitors

  • Price
  • Product Features
  • Product Usability

ActiveCampaign Implementation