Effective, easy to use tool for email campaigns and tracking
March 21, 2022
Effective, easy to use tool for email campaigns and tracking
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Groove
My organization uses Groove for contact management, outreach, and opportunity tracking via the Salesforce integration. We run numerous 1:many email campaigns in Groove, and take advantage of the People, Flows, and Email Scheduler functionalities, among others. We solve the problem of designing better email campaigns and improving our tracking of results with Groove. The business impact of using Groove has been quick and easy to measure in time we are saving that was previously spent manually tracking results, scheduling calls, and generating reports.
- Integration with Salesforce for tracking opportunities, meeting notes, and contacts
- Customizable email campaign design and distribution
- Easy for client-facing teams to target populations, and easy for clients to schedule meetings
- Tracking results of email campaigns, such as click rate, delivery rate, calls scheduled
- Groove's value relies heavily on the data quality of your organization's Salesforce or CRM data
- There is more opportunity for Groove to allow users what is shown to a client. I.e., if we send a campaign to clients with low usage and title the campaign 'low usage' internally, Groove will schedule a meeting with the 'low usage' label that the client sees.
- Flows
- Scheduler link
- Salesforce integration
- Reduced time on manual tracking, scheduling, and campaign design
- Clearer, more timely insights on campaigns for quick, informed decision making
- Improved analytics determine how to alter campaign design and strategy
Groove is easier to use and manage email campaigns in. Considerably easier to pull in contacts from Salesforce, customize campaigns, and track their results.
Do you think Groove, a Clari company delivers good value for the price?
Yes
Are you happy with Groove, a Clari company's feature set?
Yes
Did Groove, a Clari company live up to sales and marketing promises?
Yes
Did implementation of Groove, a Clari company go as expected?
Yes
Would you buy Groove, a Clari company again?
Yes
Using Groove
50 - Customer success and digital analytics
4 - Project management, implementation management, digital analytics, systems integrations
- email campaign design
- campaign results tracking
- client meeting scheduler
- Automated lifecycle campaigns
- further automate email campaigns
- further automate meeting scheduling