Heap is now playing in the major leagues | TrustRadius

Use Cases and Deployment Scope

It's used across the whole organization to track user interactions with our site across time. Real time statistics.

Pros and Cons

Just a few lines of code to track everything.
Useful diagrams and way to define events directly from the platform.
Filtering and grouping is super easy!

Only exports to databases once a day.
Live doesn't really show everything if you have loads of data.

Return on Investment

Increased engagement with the product.
Better marketing campaigns.

Usability

8

Just because it takes some time to learn everything, an in-app tutorial would be nice.

Performance

10

All data is there, always.

Alternatives Considered

Google Tag Manager, Google Analytics 360 (formerly Google Analytics Premium) and Mixpanel

Simplicity and information flow.

Key Insights

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?

Yes

Likelihood to Recommend

It's useful when you don't want to throw any specific events from the code but to have everything tracked.
Less appropriate if you already have the events logic in place.