A good entry level tool for social media management.
June 12, 2022
A good entry level tool for social media management.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite
We started using the Hootsuite free version for social posting and basic scheduling. Over time they evolved as a platform and added new features like social listening, analytics, benchmarking, etc. We then upgraded our account to use all these new features to offer a suite of social products to our clients including community management.
- Templates - Creative templates available are very good.
- User experience is really easy to navigate.
- Product road map and upgrades are good.
- I feel the pricing can be better matched in terms of added services and add ons of the product.
- The support provided can be better.
- I feel the platform can customize solutions by industry and verticals.
- The ability to customize and share access to the dashboards/ workspaces has allowed us to sell the product in our scope and get some better-than-expected ROI.
- The training modules are great for onboarding. This saved us a lot of costs upfront.
- We had to substitute some of the missing features like hashtag mining, etc. with other tools in the marketplace. This had a negative impact on our ROI.
Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
No
Did Hootsuite live up to sales and marketing promises?
No
Did implementation of Hootsuite go as expected?
No
Would you buy Hootsuite again?
No