Overall Satisfaction with Hootsuite Pro
We use Hootsuite Pro to help monitor and manage multiple social media streams for our clients (as well as some of our own blogs). It's used primarily by our marketing department to help limit time spent logging in/out and scheduling posts across the multitude of social media platforms. In that respect, it's a big time saver.
- It provides easy management of multiple social media accounts
- Monitors multiple streams across social media platforms
- It allows team member management and task delegation
- The interface can be somewhat cumbersome at times
- Some settings & configurations are hard to get to
- Some advanced reports may cost extra/aren't included with the Pro plan
5 - The people that use Hootsuite Pro primarily work in the marketing and advertising department. More specifically, it's used by individuals who have a key responsibility to manage our clients' social media presence and efforts. While we provide access to them, it's not used as often by our end clients (since we manage the work).
- Hootsuite Pro greatly reduces the time spent trying to log in/out of social media accounts (along with the time looking up or resetting passwords).
- Since we've starting using it, we've encountered a lot of limitations. At this point, we're considering alternatives that will alleviate some of the common headaches and nuisances associated with Hootsuite Pro.
- We're able to execute a more coordinated social media marketing effort at a reduced cost to our clients (when compared to when we weren't using any social media management platforms).
- Buffer and TweetDeck
It's not the best set of software, but it's affordable (and marketed well) for SMBs. Hootsuite Pro, along with any similar social media management tool, only becomes useful when you need to follow a publishing schedule for multiple social media channels. That said, it's pretty cheap and offers entry to a better method of management (vs. trying to do it through each platform's account individually).
Hootsuite Feature Ratings
Evaluating Hootsuite Pro and Competitors
- Price
- Product Reputation
When we made the decision initially, we went with Hootsuite Pro because the was clear and the service was quickly accessible. It was very easy to pay and prepare the account to be used by our team members with minimal effort and time to market.
We were initially driven to choose Hootsuite Pro by an approaching client deadline. That's why the accessibility and time to market was important to our decision making process. In hindsight, it would have been beneficial for us to spend more time exploring the products in the space more thoroughly prior to making a decision.
Using Hootsuite Pro
Pros | Cons |
---|---|
Easy to use Technical support not required Quick to learn Familiar | Not well integrated Inconsistent Cumbersome |
- Easy to add new social media accounts
- Easy to schedule social media posts across channels
- Easy to add new team members
- Tracking more than 5 streams is very cumbersome
- Some settings or configurations aren't easily accessible
- The interface has improved a little over time, but it's still not obvious to use out of the box. Spend some time becoming familiar with it.
Yes, but I don't use it