The best email platform I've used.
May 17, 2023
The best email platform I've used.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
We use Iterable to communicate with thousands of our customers and leads. Iterable is built on using data to bridge the gap between the consumer and the brand. We're able to pull thousands of data from our system to create highly dynamic and segmented campaigns. We've built out complex journeys and campaigns to provide value and resources - from acquisition to renewal.
- They built out a very easy-to-use system to create triggered campaigns based on behavior.
- They have a professional and responsive customer service team
- Their email builder is one of the best I have seen. It's also optimized for mobile.
- Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
- Their image uploading is very basic - but they are working on releasing a new version soon.
- It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
- By creating highly specific and dynamic emails during, Iterable positively impacted our conversion rate.
- Iterable positively impacted customer retention because we're now able to send multiple journeys through their lifecycle to create value.
- Iterable positively impacted our flow of work. We've created many Journeys that we just leave and monitor weekly. We've steered away from blast campaigns and moved towards triggered journeys. This has allowed us to focus on dozens of different emails at a time.
- Iterable's easy-to-use template builder has allowed us to scale our email marketing exponentially.
Iterable built their platform on automation and segmentation. Most of our campaigns are automated and segmented through Journey. Our company is subscription based and we have 5 different welcome series that are segmented based on the type of subscription they have. We segment through user attributed to automatically put the user in the specific journey. We also use automation to communicate with our users through triggers - ie. no login in X days, never downloaded app, saved $ in 6 months, etc.
Iterable has allowed us to effectively communicate with all our customers through data. With Iterable's API directly integrated in our system, we are able to connect thousands of data points to the user. With this data, we're able to create very highly targeted campaigns and journeys. Iterable has helped us to quickly bridge the gap between our company and user interaction.
The reason why I enjoy Iterable is that (1) they have an easy-to-use email builder, (2) their folder system makes finding campaigns more efficient, (3) their built on data which allows us to create highly dynamic and segmented campaigns, (4) they have a great journey builder that allows us to create advanced logic such as optimized send times, A/B splits, filter, etc. Iterable also has great customer support. When you work with them, they will set you up with a professional CSM that will help you through the on-boarding and any questions you have. They also have a live support team that's very knowledgeable and quick.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
Yes
Would you buy Iterable again?
Yes
Iterable Feature Ratings
Using Iterable
2 - Iterable used primarily for by the marketing team.
- Creating highly segmented campaigns
- Bridging the gap between our brand and our customers
- Created journeys that we can setup and forget
- Organizing our campaigns to increase efficiency
- Easy-to-us template builder
- Triggered campaigns based on data
- Analyzing campaigns with different segmentations
- We haven't touched on in-app push notifications
- We would like to expand our journeys to include SMS
Evaluating Iterable and Competitors
Yes - Iterable replaced HubSpot. HubSpot was very unorganized and out-dated. It was never set up for success.
- Scalability
- Integration with Other Systems
- Ease of Use
I would not change my evaluation and selection process.
Iterable Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Support has helped me answer complex questions to make building my campaigns more effectively and efficiently.
Yes - I've reported several bugs and they we're quickly addressed.
There was a time where I created a template and I kept getting html errors, even though I built it through the template builder. The email looked completely find and I could not find any solution to fix this error. I reached out to their live support and they were able to quickly address the issue. The issue was that I copied my text from another document and it added the HTML coding in the back-end. In the future, I should have copied the text from textEdit or a similar program to remove all hidden HTML coding.
Instead of having to go to knowledge page (like other companies), live support actually went into my template to try to replicate the issue to make my issue was solved. All they needed with my template name and a screenshot of the error.
Instead of having to go to knowledge page (like other companies), live support actually went into my template to try to replicate the issue to make my issue was solved. All they needed with my template name and a screenshot of the error.
Using Iterable
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Template builder
- Foldering
- Journey
- Segmentation
- List creation
- Experiments