2 year review of Khoros Marketing
Updated July 21, 2023
2 year review of Khoros Marketing
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
Overall Satisfaction with Khoros Marketing
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
- Marketing has allowed us to manage 100+ social media profiles with only 2 managers in the system.
We have benefitted greatly from being able to monitor our brand(s) social presence and keep it active.
We can view all of the content that are users create before it actually gets posted. This allows us to correct mistakes and improve quality.
Do you think Khoros Marketing delivers good value for the price?
Yes
Are you happy with Khoros Marketing's feature set?
Yes
Did Khoros Marketing live up to sales and marketing promises?
Yes
Did implementation of Khoros Marketing go as expected?
Yes
Would you buy Khoros Marketing again?
Yes
Khoros Marketing Feature Ratings
Using Khoros Marketing
2 - Social media platform management and internal content organization.
2 - If you're using the Khoros Marketing Capture app for users to submit content, then it requires a lot of upkeep and should have a dedicated person.
- Social media content organization
- Social posting
- Content collection
- We enable each of our 100+ stores with the Capture app so we can also post organic / authentic content
- As new social platforms rise, we plan to utilize marketing to manage them without massively growing our team
Evaluating Khoros Marketing and Competitors
Yes - We were using Sprout Social which we were happy with at the time but it lacked essential functionality. We needed to be able to collect content from 500 users using a simple app. Khoros offered this with their Capture app.
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
- Other
The Khoros Capture app was the most important differentiator for us. We needed to be able to collect content from all over the United States and store it / organize it in a cloud to then be posted to social platforms.
We would have dove deeper into the actual functionality of the Capture app. The Capture app has caused us a lot of issues over the past 2 years. We would have prioritized how need for a smooth/easy to use content collection app with minimal issues/downtime.
Khoros Marketing Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Support cares about my success Quick Initial Response | Need to explain problems multiple times |
We did not purchase premium support. We should not have to pay for support to fix issues that should not be occurring in the first place.
Yes - The bugs that we have reported in Khoros Marketing have mostly been resolved in a timely fashion. The bugs that we have identified in the Khoros Capture app have sometimes taken a long time to get resolved.
Although I am being straightforward in these reviews and describing how support has taken a while to resolve support tickets, there have been plenty of times where support have resolved our issue with exceptional service. One time we needed to combine our initiatives yet keep some as is, instead of a lot of back and forth about the issue. They scheduled a call and although they had never done something like it before, we were about to work together in about 45 minutes and find a solution. This is only one example, like I said, there have been other times where support have helped us resolve issues rather quickly.
Using Khoros Marketing
| Pros | Cons |
|---|---|
Like to use Easy to use Technical support not required Well integrated Consistent Convenient Feel confident using | None |
- Basic social posting is very easy and straightforward to use
- Basic organization (such as folders) is helpful and easy to use
- The capture app, when working properly, is easy to use
- Analytics can be tricky if you don't have much time to dive into them
- Posting specific content such as stories and edited reels/tiktoks can be tricky
Yes - I mostly use the mobile interface to collect content and post natively. You cannot post/schedule posts through the mobile app. The app has actually recently improved (we identified a bug that was impacting our workflow and support took care of it)
Integrating Khoros Marketing
- all of our social media platforms
- Google
Easy to integrate and reauthenticate.
- Google business photo posting
I have recommended it before in Khoros Atlas. The Khoros team agreed it would be great to add in the future.
- File import/export
- API (e.g. SOAP or REST)
None as this is not an area of Khoros that I have lots of experience in.