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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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How Khoros Marketing Differs From Its Competitors

Customer Support

We did engage with a customer service representative that helped us navigate Khoros when we first began using the platform. The customer service is great. We would definitely consider working with someone from the Khoros strategic team to plan strategy in the future.
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Customer Support

Khoros allowed the company to improve social media monitoring/auditing with the analytics. This helped to take informed decisions and advance with a more streamlined strategy. We also upskilled many users via training provided by Khoros team, and quickly reacted to crisis situations thanks to the …
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Customer Support

We have engaged with both Customer Success and Strategic Services! The teams are helpful with fine tuning posting strategy and positive engagement.
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Customer Support

I'm not sure what the impact has been, I don't really see the bigger picture in this way through my job
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Customer Support

Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).
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Customer Support

The only time I've engaged with Khoros support was when I was having login issues and they were quick to let me know it was an internal issue.
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Customer Support

We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, …
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Customer Support

Usually the Khoros support people aren't able to help in many situations that we have problems with. It causes me to not use the system as much as I wish I could. Khoros Marketing is great in theory, but not always in practice.
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Customer Support

We have used the many tools that Khoros provides to get in-depth analysis on what our followers want to see from our pages. This has lead to an increase in followers across all of our channels, and in turn much more engagement with our content and product.
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Brand Management with Khoros

We have not used Khoros for much external risk management, as we still are relying on native applications for that for the ease of use and instant reaction time.
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Customer Support

Our team did multiple trainings with a Khoros team member which helped bring all team members up to speed on the Khoros tools and how we can best use it for our organization.
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Brand Management with Khoros

Our team uses Khoros for social media mentions which helps all team members monitor this content and be shared within the platform upon any negative feedback or flags to elevate to team members internally.
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Customer Support

From my perspective, both I and my organization benefited greatly from implementing this program into our day-to-day. For example, moderating across multiple platforms (IG+Twitter especially) has become much easier with the use of this program. Also, it's very easy to schedule posts on this …
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Brand Management with Khoros

Given that I am a fairly new Social Media Manager (I've been at the Social Lights for just 11 months), I really don't feel like I know too much about our agency's policies relating to cyber security and risk. Therefore, I am not at liberty to review this aspect of this product.
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Customer Support

We haven't benefited at all. The product teams don't seem to understand their own product in meetings with them. The constant phrase used is: "Raise it as an idea." These 'ideas' can sit in state for years, and still haven't been brought to fruition - just look at Twitter Threads.
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Brand Management with Khoros

We use the shared calendar to ensure a cohesive social media calendar.
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
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Customer Support

We dont' have as strong of a relationship currently with our CS team. That said, when we did, they were able to help us 1:1 with some training areas. They helped us set up customized analytics etc.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
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Pricing

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Khoros Marketing

Khoros Marketing

N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security
whistic readyRead Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
August 16, 2023

For the Love of Khoros Marketing!

Verified User
Employee in Social Media
Retail Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my brand's scheduling process because I'm able to schedule on multiple channels simultaneously, create shortened links within the platform, and successfully set each post live without manual posting. We use this tool on a weekly basis (11+ posts per week). Something I'd like for Khoros to add is shoppable product tagging during the scheduling process, though.

While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
Pros and Cons
  • Easy Scheduling
  • Providing helpful resource information on Atlas
  • The integration of multiple organizations under one account / easy access
  • The analytics tool could be improved to provide more accurate / easily accessible performance updates
  • Shoppable product tagging within the scheduling tool
  • Account integration. My organization has multiple brands under one account and we consistently have to re-connect each social account in the platform. We do not share these social accounts, so it's stressful to coordinate and communicate when these integrations are needed to each individual person.
Likelihood to Recommend
While Khoros is a great platform for social content scheduling, there's definitely room for improvement within the platform. Scheduling within the platform has remained successful for my company due to the multiple-channel scheduling feature, shortened link tool and automatic posting, but this is primarily what we use Khoros Marketing for.

The analytics tool is difficult to understand, and there are functionalities that I wish were present. I think the performance measurements provided within the analytics tool could be adjusted to better suite the needs of a social media program (specific follower count information, individual post breakdowns, etc.). I also think the account integration functionality could be improved to support multi-brand organizations like mine.
Khoros Marketing Feature Ratings
Listening/monitoring
N/A
N/A
Publishing (3)
30%
3.0
Content planning and scheduling
90%
9.0
Audience targeting
N/A
N/A
Workflow management
N/A
N/A
Engagement (1)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Marketing (3)
30%
3.0
Lead generation
N/A
N/A
Content marketing
90%
9.0
Campaigns and promotions
N/A
N/A
Channel coverage/integration (5)
36%
3.6
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
Reporting/analytics (3)
16.666666666666668%
1.7
Campaign success analytics
50%
5.0
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
35%
3.5
Role-based user permissions & privileges
70%
7.0
Mobile access
N/A
N/A
Return on Investment
  • Helpful resource for organic campaigns
  • Improved link posting - able to track organic revenue by publishing specific links that are shortened by Khoros Marketing
Customer Support
Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).
Brand Management with Khoros
N/A
Scalability
8
Over the time that I've spent using Khoros, I've noticed how the platform has developed with our brand over time.
Alternatives Considered
We currently use both Khoros Marketing and Khoros Care. Previously, we utilized the Care module within Khoros Marketing, and Khoros Care is a more developed platform for our agents. Khoros Marketing is more useful to my role, as Khoros Care does not support social media content planning and strategy.
Other Software Used
Systems Integrated With
  • Social Media Platforms (Facebook, Instagram, Twitter, TikTok, Pinterest)
Outside of 8+ brand social media accounts (more than 25+ accounts in total), there are no other systems that we've attempted to integrate in Khoros. It's been slightly difficult to manage these account integrations since there are differing brands/social platforms involved, but it's been fantastic being able to utilize the platform as a universal workspace for our company. Our primary difficulty is ensuring that each account is successfully authenticated to collect necessary data and use the marketing tools as needed -- each account holder has to re-connect their brand's account manually, which can provide more hassle than ease. It's worth it, though!
Future Integration Plans
  • N/A
N/A
Types of Integration
  • File import/export
N/A
Ease of Integration
7
Initially integrating social media accounts was a smooth process once the proper people were involved. I appreciated how quickly these integrations were achieved after authentication. For a corporation like ours, we have a multitude of different brands/accounts; like I said in my previous review question, it's been difficult to manage the breadth of our social integrations since each account requires manual reauthentication by the account's owner, however.
Integration Lessons Learned
I would recommend having resources and necessary groups prepared beforehand. If all who are involved remain in the loop about the integration process, have credentials/information ready to go, and can properly make the integration successful, that's the most efficient way to achieve this in Khoros Marketing.
July 21, 2023

2 year review of Khoros Marketing

Verified User
Manager in Social Media
Retail Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
Pros and Cons
  • Schedules content
  • Organizes content internally
  • Posts content to social media platforms
  • When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
  • Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
Likelihood to Recommend
Overall, it is a great platform for organizing content if you have content coming in from multiple places. It is also just about as good as social media platforms will allow it to be in regard to scheduling and posting content.
Khoros Marketing Feature Ratings
Listening/monitoring (4)
57.5%
5.8
Boolean keyword searches
40%
4.0
Filtering out noise/spam
50%
5.0
Sentiment analysis
70%
7.0
Broad channel coverage
70%
7.0
Publishing (3)
73.33333333333333%
7.3
Content planning and scheduling
80%
8.0
Audience targeting
60%
6.0
Workflow management
80%
8.0
Engagement (3)
60%
6.0
Automated routing and prioritization
50%
5.0
Customer interaction histories
60%
6.0
Bulk actions
70%
7.0
Marketing (3)
50%
5.0
Lead generation
50%
5.0
Content marketing
50%
5.0
Campaigns and promotions
50%
5.0
Channel coverage/integration (5)
54%
5.4
Twitter
80%
8.0
Facebook
80%
8.0
LinkedIn
70%
7.0
Instagram
40%
4.0
Pinterest
N/A
N/A
Reporting/analytics (3)
80%
8.0
Campaign success analytics
80%
8.0
Real-time tracking
80%
8.0
Competitor analysis
80%
8.0
Account management (2)
75%
7.5
Role-based user permissions & privileges
80%
8.0
Mobile access
70%
7.0
Return on Investment
  • Marketing has allowed us to manage 100+ social media profiles with only 2 managers in the system.
Customer Support
We have benefitted greatly from being able to monitor our brand(s) social presence and keep it active.
Brand Management with Khoros
We can view all of the content that are users create before it actually gets posted. This allows us to correct mistakes and improve quality.
Scalability
9
Khoros Marketing has allowed us to scale our own operations. Although the Khoros Capture app has given us a lot of trouble, the marketing side has held up nicely.
Other Software Used
Users and Roles
2
Social media platform management and internal content organization.
Support Headcount Required
2
If you're using the Khoros Marketing Capture app for users to submit content, then it requires a lot of upkeep and should have a dedicated person.
Business Processes Supported
  • Social media content organization
  • Social posting
  • Content collection
Innovative Uses
  • We enable each of our 100+ stores with the Capture app so we can also post organic / authentic content
Future Planned Uses
  • As new social platforms rise, we plan to utilize marketing to manage them without massively growing our team
Likelihood to Renew
8
We have ongoing issues with the Capture app. If it weren't for that, then it would be a 10/10.
Products Replaced
Yes
We were using Sprout Social which we were happy with at the time but it lacked essential functionality. We needed to be able to collect content from 500 users using a simple app. Khoros offered this with their Capture app.
Key Differentiators
  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
  • Other
The Khoros Capture app was the most important differentiator for us. We needed to be able to collect content from all over the United States and store it / organize it in a cloud to then be posted to social platforms.
Evaluation Lessons Learned
We would have dove deeper into the actual functionality of the Capture app. The Capture app has caused us a lot of issues over the past 2 years. We would have prioritized how need for a smooth/easy to use content collection app with minimal issues/downtime.
Premium Support
We did not purchase premium support. We should not have to pay for support to fix issues that should not be occurring in the first place.
Support Rating
8
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
Bug Resolution
Yes
The bugs that we have reported in Khoros Marketing have mostly been resolved in a timely fashion. The bugs that we have identified in the Khoros Capture app have sometimes taken a long time to get resolved.
Exceptional Examples of Khoros Marketing Support
Although I am being straightforward in these reviews and describing how support has taken a while to resolve support tickets, there have been plenty of times where support have resolved our issue with exceptional service. One time we needed to combine our initiatives yet keep some as is, instead of a lot of back and forth about the issue. They scheduled a call and although they had never done something like it before, we were about to work together in about 45 minutes and find a solution. This is only one example, like I said, there have been other times where support have helped us resolve issues rather quickly.
Easy Tasks
  • Basic social posting is very easy and straightforward to use
  • Basic organization (such as folders) is helpful and easy to use
  • The capture app, when working properly, is easy to use
Difficult Tasks
  • Analytics can be tricky if you don't have much time to dive into them
  • Posting specific content such as stories and edited reels/tiktoks can be tricky
Usability
9
The basic functions that we use Khoros Marketing for are all easy to use. It obviously helps when you're on the platform every day.
Mobile Interface Availability and Impressions
Yes
I mostly use the mobile interface to collect content and post natively. You cannot post/schedule posts through the mobile app. The app has actually recently improved (we identified a bug that was impacting our workflow and support took care of it)
Systems Integrated With
  • all of our social media platforms
  • Google
Easy to integrate and reauthenticate.
Future Integration Plans
  • Google business photo posting
I have recommended it before in Khoros Atlas. The Khoros team agreed it would be great to add in the future.
Types of Integration
  • File import/export
  • API (e.g. SOAP or REST)
Ease of Integration
9
I have only integrated simple integrations and have not tested this to its full extent.
Integration Lessons Learned
None as this is not an area of Khoros that I have lots of experience in.
July 12, 2023

Social Media MGMT for a Med-Lrg Biotech

Verified User
Employee in Marketing
Biotechnology Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.
Pros and Cons
  • Scheduling social media posts
  • Creating social listening dashboards
  • Mobile post pushing
  • Reporting dashboards
  • Social listening on Reddit
  • More user-friendly content center
Likelihood to Recommend
Khoros Marketing works well for companies that have many users going into the platform. My company has many users from multiple branches that all use Khoros for both separate and overlapping platforms, and running into each others' efforts hasn't really been an issue for us. In fact, it's easy to see what is scheduled from the calendar view and copying posts is pretty simple.
Khoros Marketing Feature Ratings
Listening/monitoring (4)
57.5%
5.8
Boolean keyword searches
90%
9.0
Filtering out noise/spam
80%
8.0
Sentiment analysis
N/A
N/A
Broad channel coverage
60%
6.0
Publishing (3)
86.66666666666666%
8.7
Content planning and scheduling
90%
9.0
Audience targeting
90%
9.0
Workflow management
80%
8.0
Engagement (3)
46.66666666666667%
4.7
Automated routing and prioritization
70%
7.0
Customer interaction histories
70%
7.0
Bulk actions
N/A
N/A
Marketing (3)
26.666666666666664%
2.7
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
80%
8.0
Channel coverage/integration (5)
18%
1.8
Twitter
90%
9.0
Facebook
N/A
N/A
LinkedIn
N/A
N/A
Instagram
N/A
N/A
Pinterest
N/A
N/A
Reporting/analytics (2)
75%
7.5
Campaign success analytics
70%
7.0
Competitor analysis
80%
8.0
Account management (2)
85%
8.5
Role-based user permissions & privileges
80%
8.0
Mobile access
90%
9.0
Return on Investment
  • Organic social media campaign organization
  • Ability to identify relevant conversations through social listening
  • Ability to respond to customer queries/comments
Customer Support
In my role, I have not worked directly with Khoros Support on anything other than instances of troubleshooting when certain platforms were down.
Brand Management with Khoros
Khoros Marketing has allowed us to identify conversations that needed quick follow-up that we would not have been able to easily find manually (for example, conversations, where our company was not tagged in the social media, post mentioning us). We are able to use approved language for a more regulated copy by centrally using the content center.
Scalability
9
Khoros has been willing to provide more options for our company as we, as well as general social media capabilities, have grown.
Alternatives Considered
We evaluated these two platforms as due diligence before deciding to continue using Khoros. Overall, the employees involved in the evaluation were more impressed with Khoros' demos and pricing.
Other Software Used
Systems Integrated With
  • Dynamics4Marketing
Future Integration Plans
  • None
Types of Integration
  • Single Signon
Ease of Integration
1
Integration Lessons Learned
No advice.
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