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Expensive, but works well.
Updated August 23, 2019

Expensive, but works well.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Lead Management
  • Sales Insight

Overall Satisfaction with Marketo

  • It does what it is supposed to do (creating lead nurturing campaigns, set up targeted e-mail blasts, integrate with salesforce).
  • There are no technical problems and it seems very easy to use.
  • There are no areas that I know of that it doesn't do well in. My only complaint is that it is very expensive ($25K / year) for the types of activities that we are using it for.
We briefly looked at Eloqua but did not spend a lot of time doing competitive analysis.
It is a good piece of software.

Learnings & Advice

We have not used Marketo since the original review - we have found that we can automate our e-mail flows manually and have not seen the need to have a sophisticated marketing automation tool of the scale that Marketo offers. There are some new tools for SMB that we are thinking of implementing.
We do not use marketo anymore.
Make sure you understand the use cases well. Don't buy just because it sounds good. Have a dedicated person assigned to Marketo.
We have not interacted with the community.
Ensure that whatever tool you buy is meant for your size of company.

Using Marketo

3 - Marketing
1 - Our marketing manager does this.
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Event (Webinar) Management
It does exactly what it is supposed to do, but it is very expensive and we may have other uses for the money. That being said, our marketing team is starting to use it quite a bit and so we'll likely renew.
  • So far, we have not been able to measure a positive ROI on our investment, but that is probably more on us than on the tool.

Evaluating Marketo and Competitors

No - None. This is our first marketing automation tool.

Marketo Implementation

Marketo Training

  • Online training
  • Self-taught
I wasn't part of it but it sounded fine.
Yes - it's pretty intuitive.

Marketo Support

Using Marketo

Marketo Reliability

It's been pretty reliable.
No complaints so far.

Integrating Marketo

  • Salesforce.com
  • Our website
It was fairly easy to hook up to salesforce, from what I understand.

Relationship with Marketo

We negotiated around payment terms and trial period. Would definitely recommend that.