Search Engine Marketing (SEM) Tools

Best Search Engine Marketing (SEM) Tools include:

Google Ads (formerly AdWords) and Bing Ads.

Search Engine Marketing (SEM) Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Search Engine Marketing (SEM) Tools Overview

What are Search Engine Marketing (SEM) Tools?

Search engine marketing tools help marketers manage and optimize paid search ads. SEM tools allow users to research keywords, set a budget, run paid ad campaigns, act on intelligent bidding recommendations, automate bidding and copy generation, and analyze and forecast results.

The goal of search engine marketing tools is to bring a target audience to your website, particularly for keywords where you are not likely to be the top organic result.


The most widely used SEM software include those offered by search engines themselves, such as Google AdWords and Bing Ads. Many cross-channel campaign management tools include capabilities for managing paid search, social, and display ads. Similarly, many SEO platforms include features for managing paid search ads or integrate with first-party tools like AdWords.

SEM & Competitive Intelligence

Some SEM tools also offer competitive analysis. In other words, SEM software allows you to see what search terms your competitors are bidding on. The information provided by SEM software may allow you to identify missed opportunities to increase your visibility in search. It also may help you protect your brand from unwanted (or unlawful) use by competitors.

Pricing Information

First-party SEM tools are often free in the sense that you don’t pay for the SEM software itself. Rather, the cost is rolled into what you pay for your ads. Ads are usually on a pay-per-click (PPC) basis. Other methods include CPM (cost-per-thousand-impressions), or pay-per-call, particularly for ads served on a smartphone.

The cost of ads varies widely depending on the competition for targeted search terms. Tools allow you to set a budget and limit spending.



Search Engine Marketing (SEM) Products

(1-9 of 59) Sorted by Most Reviews

Opteo
Opteo is search engine advertising (Google Ads) management software from the company of the same name headquartered in London.
KlientBoost
KlientBoost headquartered in Irvine offers their search engine marketing software platform.
Morphio
Morphio’s AI routinely scans for digital marketing failures that lead to performance issues and instantly alerts your team. Morphio regularly monitors for internal and external risks that impact business goals such as tracking; Web: 404s, broken forms, Ad disapprovals, credit card failures as well…
PPC Protect
PPC Protect offers an autonomous, real time click fraud prevention platform for digital media advertisers. Research shows that up to 30% of paid media budgets are lost to fraudulent activity, yet only 12% of marketers are aware of this. PPC Protect's automated platform allows marketers to prevent c…
Crealytics
Crealytics offers what they describe as a holistic approach to search, shopping and paid search campaigns, exclusive to the retail sector.
WordWatch
WordWatch is an app for managing search marketing efforts (SEM) with Google Adwords and Google Shopping, from the California based company of the same name. Essentially, it automates bidding, and also helps a user launch a product listing ad (PLA) campaign. The Small Budgets edition starts at $49 p…
BuyerPath
BuyerPath is a search advertising platform with features such as retail product ads, product feed management and feed optimization, and bid parting for each product ad.
Sales & Orders
Sales & Orders works exclusively with Google Shopping and ECommerce websites. This solution includes built-in CPC bidding tools and advanced data tracking. Some key features include: Product Level Profit & Loss, CPC Bidding Engine and Simple Google Shopping Campaign Creation.
Agilebid
Agilebid from the Austin startup Ideagility is a PPC search engine marketing platform for automating and optimizing Google Adwords and Bing Ads pay per click advertising campaigns. Targeted at small businesses, Ideagility also offers consulting services along with their platform if desired (i.e., th…

Frequently Asked Questions

What’s the difference between SEM and SEO?

Search Engine Market (SEM) is organizing, planning, and executing paid ad campaigns on search engines, with an emphasis on the paid component. In contrast, Search Engine Optimization (SEO) adjusts a website’s content to be more successful within a search engine’s organic results.

How does search engine marketing work?

The primary method search engine marketing uses is to determine which keywords are most impactful for the business to target, then pay to have the business’s site shown in the search results as a paid result. SEM tools can also provide analytics into ad performance on paid keywords.

What are the benefits of search engine marketing?

SEM tools help websites avoid organic competition from other websites. They do so by paying to be shown prominently when search engine users search for specific keywords.

Who uses search engine marketing?

SEM tools are used by digital marketers, specifically digital marketers in charge of advertising. However, less specialized users in small businesses can also use SEM tools.

How much does search engine marketing cost?

SEM costs will almost entirely depending on the company’s ad spend. Search engine ads are priced by the volume of the impact or traffic, such as Price-Per-Click or cost-per-impression.