Search Engine Marketing (SEM) Tools
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Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Seobase is an all-in-one SEO platform designed to to boost the user's search engine ranking, run keyword analysis and help outperform the competition.
NinjaSEM is a PPC management software to create, launch and optimize Google search and shopping campaigns. NinjaSEM helps generate a slew of new keywords. Features and benefits of NinjaSEM as provided by the vendor: PPC Campaigns - Establish Ad campaigns and ad groups, manage bids,…
The LongtailUX Customer Acquisition Platform is a bolt-on upgrade that empowers marketers to launch thousands of hyper-relevant, multi-product landing pages at scale for every channel.The LUX platform, team and processes help enterprise eCommerce, and online lead generation businesses…
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The Respage software portfolio, from 4 Walls headquartered in Narberth, PA, addresses the life cycle of renters, with the goal of delivering qualified leads, nurturing prospects, boosting online reputation and star ratings, improving resident satisfaction, and generating more leases.…
Founded in 2014, Results Repeat is a digital marketing agency providing digital marketing tactics, including SEO, PPC, CRO, website development, and social advertising. They work with 300+ business owners and marketing directors to generate more business from their online digital…
When advertising across the Facebook and Google platforms, including Instagram and YouTube, Optily's shopify app helps to discover where sales are coming from with its Source/Medium report, including first and last touch campaign impact. Commercial plans are used to optimize digital…
Engine Room Technology provide automotive dealer websites with integrated dealer management systems, as well as automotive digital marketing services.
Enspire for SMB (formerly Marketing Essentials from Yodle, and later by Web.com) is a local marketing automation platform offered by Web.com, presenting an all-in-one marketing solution for smaller businesses.
KUKUI is an all-in-one marketing platform designed to help small businesses compete, from the company of the same name headquartered in Las Vegas. The service includes websites and web marketing, CRM with digital advertising and marketing included, as well as direct mail automation…
OMG National headquartered in Plantation is a full-service digital marketing organization, which provides a comprehensive suite of solutions for clients’ Internet marketing needs. Their products cover local search advertising, social media marketing, review generation and response,…
Boostability is a white label SEO company for small businesses and agencies. Boostability provides full-service SEO packages with specialists and customer success representatives. Services include content writing, SEO guidance and reporting, as well as web design.
QuanticMind is a search engine marketing (SEM) platform from the company of the same name in Redwood City, California, launched in 2011, and formerly called InsideVault. Leveraging machine learning and predictive bidding insights, QuanticMind aims to optimize and automate search…
Yandex Advertising services (Yandex.Direct) include the ability to display ads on Yandex searches and across the Yandex Advertising Network. Services include native advertising for mobile, video advertising, as well as retargeting.
Finch, the product and the company in Salt Lake City, provide a SaaS solution for optimizing Adwords pay per click (PPC) bidding campaigns for ecommerce, simply put, providing both automation (via the cloud-based platform) and advice. A free website audit is available.
Madgicx is an AI-backed omnichannel marketing platform with creative intelligence and autonomous ad buying capabilities that optimizes ads across Facebook, Instagram & Google.
FeedOptr is a tool for analysing and optimising product feeds used in Google Shopping Ads. It is designed to identify areas of improvement to improve ad campaign performance.
WordWatch is an app for managing search marketing efforts (SEM) with Google Adwords and Google Shopping, from the California based company of the same name. Essentially, it automates bidding, and also helps a user launch a product listing ad (PLA) campaign. The Small Budgets edition…
Netpeak Checker is a multifunctional research tool for bulk SEO analysis that helps you audit URLs by a wide range of parameters.According to the vendor, this tool allows you to:Check 1,200+ parameters of URLsResearch backlink profile of the websitesEvaluate your competitorsCompare…
Cocolyze is SEO software that aims to make SEO accessible and understandable for everyone. The product helps you focus on your most important keywords first. The vendor promises to help find your main SEO issues in less than 15 minutes. The vendor says key capabilities include:Analyze,…
Yell Business's service is to build and manage a customised digital marketing programme and presence solution for local businesses. They provide service listings as well as websites and video, a reputation manager, to help businesses stand out online. The the Yell.com network includes…
MarketingCloudFX, WebFX's proprietary digital marketing platform, is used to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. With features such as LeadManagerFX, CallTrackerFX, and AnalyticsFX, it reveals where a company'…
Web.com provides business across all industries with tools to build a business's online presence. Formed more than 20 years ago, Web.com brings website, email, security and online marketing solutions into one place. Web.com boasts serving more than three million customers around…
Opteo is search engine advertising (Google Ads) management software from the company of the same name headquartered in London.
Clever Ads aims to help users Google Ads campaigns and keep them optimized, and helps users advertise on Google.The vendor's value proposition is:Clever Ads activates a Google Ads promo code for the business's first campaigns. The Clever Ads Automated Creator is free, so the ad budget…
Scorpion offers a marketing platform for local businesses, providing SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, and Appointment Scheduling.
Learn More About Search Engine Marketing (SEM) Tools
What is Search Engine Marketing (SEM) Software?
Search Engine Marketing (SEM) Software are tools to help digital marketers optimize their paid search engine results to attract viewers, generate leads, and improve product visibility. SEM Software lets users find keywords, measure impressions and impact, analyze competitors, and boost paid search engine results. SEM Software can also monitor advertising budgets, integrate with third party sites, create customized reports, and produce branded assets.
SEM Software helps to streamline the complicated process of managing and deploying paid search engine result advertisements. Because SEM Software can give you ad performance results based on keywords, number of viewers, or other factors in real time, they are a powerful tool to run dynamic and successful campaigns.
SEM & Competitive Intelligence
Some SEM tools also offer competitive analysis. In other words, SEM software allows you to see what search terms your competitors are bidding on. The information provided by SEM software may allow you to identify missed opportunities to increase your visibility in search. It also may help you protect your brand from unwanted (or unlawful) use by competitors.
SEM Software is often mentioned interchangeably with SEO Software, and products in each category offer services that appear similar on the surface. However, SEM Software is designed to manage paid search engine results, whereas SEO Software is used for organic search engine results. SEM Software is also distinct from SEO Software by its ability to automate the ad auction bidding process.
Search Engine Marketing (SEM) Software Features
The most common Search Engine Marketing (SEM) Software features are:
- Keyword research and reporting
- Positive and negative keyword identification
- Impression and impact analytics
- Content creation tools
- Ad copy and creation tools
- Conversion and source monitoring
- Historical data analysis
- Campaign planning
- Lead management
- Budget monitoring and planning
- Custom rules engines
- Scoring and optimization reports
- Bid optimization
- Automated alert management
- White-label reporting
- Team asset partitioning
- Industry-specific machine learning suggestions
- Cost Per Clicks (CPS) and Cost Per Impression (CPI) pricing plans
- A/B ad testing
- Data visualization tools
- Third party integration
Search Engine Marketing (SEM) Software Comparison
When choosing the best Search Engine Marketing (SEM) Software for you, consider the following:
Ad auction features. The tools that an SEM software offers to capitalize on trending keywords will be a vital consideration. Depending on your needs, you’ll want a tool that helps you budget pay-per-click strategies, automates auctions according to those strategies, and scores advertising content according to quality scores.
Competitor analysis tools. You may be interested in what SEM Software can do to help you understand your competition and the keywords or strategies they are using. SEMrush has significant competitor analysis tools, allowing users to analyze competitor keyword bidding, find top-performing competitor ad copies, and see how competitors convert paid traffic.
Optimization tools. SEM Software is designed to simplify the paid search engine result marketing process, but the tools and features a product offers in this regard will be a deciding factor for you. This is especially true if you plan to use SEM Software to manage multiple campaigns or use bulk data sources from third party platforms. If this is your concern, Optmyzr uses machine learning techniques to upload, generate, and strategize multiple marketing plans dynamically according to keyword or ad performance.
Traffic conversion tools. A product’s ability to help you convert traffic will be important to make the best of a long term marketing strategy with SEM Software. Unbounce, for example, lets users create and test responsive landing pages from existing successful templates.
Pricing Information
There are several free Search Engine Marketing (SEM) Software products, such as Google Ads and HubSpot’s Ad Tracking Software, but these options tend to be limited to basic keyword search and analysis. Paid plans range between $32 and $120 per month at the lowest subscription tiers. Vendors offer custom pricing to meet your business’ needs.
More Resources
The following Buyer Blog post can help you determine whether SEO or SEM software is better for you: