What users are saying about

6sense

6 Ratings
Score 8.8 out of 101

D&B Hoovers (formerly Avention)

14 Ratings
Score 9.6 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
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D&B Hoovers (formerly Avention)

Any company with a CRM system where the data is duplicative, lacking detail and/or inaccurate has a need to match and append their data with D&B. Also, any company looking to effectively target their addressable market should also connect with D&B. Lastly, and company with a robust direct Sales team should be using Hoovers to help their Reps approach their clients from a strong position of knowledge and strategic information.
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Feature Rating Comparison

Prospecting

6sense
D&B Hoovers (formerly Avention)
9.1
Advanced search
6sense
D&B Hoovers (formerly Avention)
9.3
Identification of new leads
6sense
D&B Hoovers (formerly Avention)
9.0
List quality
6sense
D&B Hoovers (formerly Avention)
9.3
List upload/download
6sense
D&B Hoovers (formerly Avention)
9.0
Ideal customer targeting
6sense
D&B Hoovers (formerly Avention)
8.7
Load time/data access
6sense
D&B Hoovers (formerly Avention)
9.5

Sales Intelligence Data Standards

6sense
D&B Hoovers (formerly Avention)
9.6
Contact information
6sense
D&B Hoovers (formerly Avention)
9.3
Company information
6sense
D&B Hoovers (formerly Avention)
9.7
Industry information
6sense
D&B Hoovers (formerly Avention)
9.7

Data Augmentation & Lead Qualification

6sense
D&B Hoovers (formerly Avention)
9.4
Lead qualification process
6sense
D&B Hoovers (formerly Avention)
9.0
Smart lists and recommendations
6sense
D&B Hoovers (formerly Avention)
9.5
Salesforce integration
6sense
D&B Hoovers (formerly Avention)
10.0
Company/business profiles
6sense
D&B Hoovers (formerly Avention)
10.0
Alerts and reminders
6sense
D&B Hoovers (formerly Avention)
9.5
Data hygiene
6sense
D&B Hoovers (formerly Avention)
9.5
Automatic data refresh
6sense
D&B Hoovers (formerly Avention)
9.5
Tags
6sense
D&B Hoovers (formerly Avention)
9.0
Filters and segmentation
6sense
D&B Hoovers (formerly Avention)
9.0

Sales Intelligence Email Features

6sense
D&B Hoovers (formerly Avention)
9.0
Sales email templates
6sense
D&B Hoovers (formerly Avention)
9.0
Append emails to records
6sense
D&B Hoovers (formerly Avention)
9.0

Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
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  • Amazing source of data. The best, cleanest, most reliable database in the world.
  • DUNS Matching process. Unparalleled in its accuracy .
  • Customer Service. They make themselves an indispensable member of your team.
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Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
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  • The tool is well built. I enjoy the search functionality.
  • Continue standard updates.
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Support

No score
No answers yet
No answers on this topic
D&B Hoovers (formerly Avention)10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
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Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
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  • I've had continued success using Avention for prospecting.
  • Allows me to remove certain prospects.
  • The data can lag every now and again in size and revenue.
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Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

D&B Hoovers (formerly Avention)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details