6sense vs. Lattice

If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.

Incentivized

Lattice works very well for our two primary purposes: Performance Management and Employee Satisfaction. On the employee satisfaction surveys, we are able to capture comments as well as quantitative ratings. We are able to maintain anonymity for respondents and cut the data based on several descriptors. Lattice was a bit overbuilt for small companies. There were many features built in that we did not use. Lattice has a virtual suggestion box feature but it actually only generated an email window for the user. I would have preferred the suggestions to be sent within the system and maintained in the system rather than externally via email

Incentivized

• Product support: They are constantly adding new features and innovating.
• Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
• Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
• Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.

Incentivized

• Giving me up to date information and tasks that enable me to complete necessary training experiences.
• Giving me a user friendly interface/platform that allows me to communicate with coworkers, supervisor, etc.
• It notifies me when I have things to do, and when I have completed necessary tasks.
• It gives me a bank of completed tasks so that I can chronologically follow my progress over time as I have been with my organization.

• Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
• Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
• RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.

Incentivized

• The interface is a little bit difficult to navigate. I think the home page could be more streamlined.
• There is no way to check off or complete goals. It just reminds you forever until you delete them. There should be a way to have a list of completed goals.
• The org chart could be clearer, although it's possible that it's just how my company is doing it.

Incentivized

We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.

Incentivized

It is an expensive platform and other platforms are coming to market with similar features at a fraction of the price.

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

So far the one time we ran into issues they were right there to help

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

Incentivized

Lattice Support is not that good. We have had to have calls with them in the past and their product team did not have a lot of knowledge about their product. I believe they are able to provide a much better level of service and that would increase my likelihood to work with them again.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.

Incentivized

We previously used ADP's Performance Mgmt module and found it to not meet any of our needs. In the fall of 2020, I sourced/contacted three vendors - Lattice, Goal Span & Performance Culture & had demos of their offerings. Lattice checked all of the boxes we were seeking; implementation was fast & we were able to kickoff our first review the end of November as we normally do - what a huge positive difference we immediately saw!!

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
• 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
• 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.

Incentivized

• The clear ownership of individual goals probably had a positive impact on ROI
• As this is a people management software, it is hard to gauge the raw amount of impact it had on ROI. But it did foster a sense of community which I'm sure has a positive impact on ROI.
• Being able to align company, departmental, and individual goals all together has a positive impact on ROI.

Incentivized